or


[09/21/10 - 12:31 AM]
The Futon's Ratings Survival Guide: "Detroit 187" and "No Ordinary Family" (ABC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

NO ORDINARY FAMILY and DETROIT 187 (ABC)
(Tuesdays at 8:00/7:00c & 10:00/9:00c)

With "Lost" having signed off, ABC is back to the drawing board on Tuesday nights - a development made all the more problematic by the perpetual downturn of "Dancing With the Stars" as of late. Looking at the 8:00/7:00c hour in the past two years, only "V" and "Dancing" have managed to crack a 2.0 rating among adults 18-49 - the former of which went on to post significant declines for the back half of its freshman season. Littered on the roadside then are the likes of "According to Jim," "Scrubs," "Opportunity Knocks" and "Homeland Security USA," all of which didn't survive beyond said runs ("Shark Tank" would move to Fridays before being picked up for season two). That leaves a fairly obvious hurdle for "No Ordinary Family" to clear to be considered remotely successful.

As for "Detroit 187," ABC hasn't had much luck in the 10:00/9:00c hour as of late. Even "V," which followed "Lost" in the spring, retained a not exactly shouting from the rooftops 65% of "Lost's" lead-in. Other efforts like "Eli Stone" (56%), "Cupid" (57%) and "The Forgotten" (57%) performed even worse after "Dancing With the Stars." So then it's on "Detroit" to hold at least 60% of "Dancing's" lead-in to be considered viable going forward.

Here's how ABC has fared on Tuesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

tuesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Lost: Season 69:00 PM9.87
(112.93%)
4.20
(193.55%)
Dancing With the Stars 7 Results**9:00 PM17.14
(195.22%)
3.98
(173.04%)
V: Season 18:00 PM10.74
(N/A)
3.73
(N/A)
Dancing With the Stars 8 Results**9:00 PM14.93
(326.70%)
3.36
(264.57%)
Dancing With the Stars 9 Results**9:00 PM14.63
(177.55%)
3.11
(116.04%)
Dancing With the Stars 10 Results**8:00 PM12.84
(N/A)
2.51
(N/A)
V: Season 110:00 PM5.95
(64.27%)
2.36
(64.84%)
Scrubs: Season 89:00 PM5.06
(84.90%)
2.35
(129.12%)
Primetime: What Would You Do?10:00 PM6.47
(90.11%)
2.32
(95.47%)
Eli Stone**10:00 PM7.34
(44.38%)
2.08
(56.52%)
Cupid**10:00 PM5.78
(40.00%)
1.83
(57.55%)
The Forgotten10:00 PM6.62
(60.96%)
1.80
(57.88%)
Homeland Security USA8:00 PM5.83
(N/A)
1.74
(N/A)
Opportunity Knocks8:00 PM5.93
(N/A)
1.67
(N/A)
Shark Tank: Season 18:00 PM5.58
(N/A)
1.63
(N/A)
Scrubs: Season 99:00 PM3.86
(73.80%)
1.63
(95.32%)
Scrubs: Season 98:00 PM3.58
(N/A)
1.35
(N/A)
Better Off Ted: Season 29:30 PM2.99
(82.83%)
1.17
(78.52%)
According to Jim: Season 8**8:00 PM3.70
(N/A)
1.06
(N/A)
Better Off Ted: Season 28:30 PM2.59
(80.19%)
1.03
(88.03%)

** includes only first-run airings in the specified time period

COMING TOMORROW: ABC's "Better With You" and "The Whole Truth," CBS's "The Defenders" and NBC's "Undercovers" & "Law & Order: Los Angeles"





  [september 2010]  
S
M
T
W
T
F
S
   


· DETROIT 187 (ABC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· NO ORDINARY FAMILY (ABC)





most recent ratings | view all posts
[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.