or


[09/21/10 - 12:31 AM]
The Futon's Ratings Survival Guide: "Detroit 187" and "No Ordinary Family" (ABC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

NO ORDINARY FAMILY and DETROIT 187 (ABC)
(Tuesdays at 8:00/7:00c & 10:00/9:00c)

With "Lost" having signed off, ABC is back to the drawing board on Tuesday nights - a development made all the more problematic by the perpetual downturn of "Dancing With the Stars" as of late. Looking at the 8:00/7:00c hour in the past two years, only "V" and "Dancing" have managed to crack a 2.0 rating among adults 18-49 - the former of which went on to post significant declines for the back half of its freshman season. Littered on the roadside then are the likes of "According to Jim," "Scrubs," "Opportunity Knocks" and "Homeland Security USA," all of which didn't survive beyond said runs ("Shark Tank" would move to Fridays before being picked up for season two). That leaves a fairly obvious hurdle for "No Ordinary Family" to clear to be considered remotely successful.

As for "Detroit 187," ABC hasn't had much luck in the 10:00/9:00c hour as of late. Even "V," which followed "Lost" in the spring, retained a not exactly shouting from the rooftops 65% of "Lost's" lead-in. Other efforts like "Eli Stone" (56%), "Cupid" (57%) and "The Forgotten" (57%) performed even worse after "Dancing With the Stars." So then it's on "Detroit" to hold at least 60% of "Dancing's" lead-in to be considered viable going forward.

Here's how ABC has fared on Tuesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

tuesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Lost: Season 69:00 PM9.87
(112.93%)
4.20
(193.55%)
Dancing With the Stars 7 Results**9:00 PM17.14
(195.22%)
3.98
(173.04%)
V: Season 18:00 PM10.74
(N/A)
3.73
(N/A)
Dancing With the Stars 8 Results**9:00 PM14.93
(326.70%)
3.36
(264.57%)
Dancing With the Stars 9 Results**9:00 PM14.63
(177.55%)
3.11
(116.04%)
Dancing With the Stars 10 Results**8:00 PM12.84
(N/A)
2.51
(N/A)
V: Season 110:00 PM5.95
(64.27%)
2.36
(64.84%)
Scrubs: Season 89:00 PM5.06
(84.90%)
2.35
(129.12%)
Primetime: What Would You Do?10:00 PM6.47
(90.11%)
2.32
(95.47%)
Eli Stone**10:00 PM7.34
(44.38%)
2.08
(56.52%)
Cupid**10:00 PM5.78
(40.00%)
1.83
(57.55%)
The Forgotten10:00 PM6.62
(60.96%)
1.80
(57.88%)
Homeland Security USA8:00 PM5.83
(N/A)
1.74
(N/A)
Opportunity Knocks8:00 PM5.93
(N/A)
1.67
(N/A)
Shark Tank: Season 18:00 PM5.58
(N/A)
1.63
(N/A)
Scrubs: Season 99:00 PM3.86
(73.80%)
1.63
(95.32%)
Scrubs: Season 98:00 PM3.58
(N/A)
1.35
(N/A)
Better Off Ted: Season 29:30 PM2.99
(82.83%)
1.17
(78.52%)
According to Jim: Season 8**8:00 PM3.70
(N/A)
1.06
(N/A)
Better Off Ted: Season 28:30 PM2.59
(80.19%)
1.03
(88.03%)

** includes only first-run airings in the specified time period

COMING TOMORROW: ABC's "Better With You" and "The Whole Truth," CBS's "The Defenders" and NBC's "Undercovers" & "Law & Order: Los Angeles"





  [september 2010]  
S
M
T
W
T
F
S
   


· DETROIT 187 (ABC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· NO ORDINARY FAMILY (ABC)





most recent ratings | view all posts
[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.