or


[09/21/10 - 12:31 AM]
The Futon's Ratings Survival Guide: "Detroit 187" and "No Ordinary Family" (ABC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

NO ORDINARY FAMILY and DETROIT 187 (ABC)
(Tuesdays at 8:00/7:00c & 10:00/9:00c)

With "Lost" having signed off, ABC is back to the drawing board on Tuesday nights - a development made all the more problematic by the perpetual downturn of "Dancing With the Stars" as of late. Looking at the 8:00/7:00c hour in the past two years, only "V" and "Dancing" have managed to crack a 2.0 rating among adults 18-49 - the former of which went on to post significant declines for the back half of its freshman season. Littered on the roadside then are the likes of "According to Jim," "Scrubs," "Opportunity Knocks" and "Homeland Security USA," all of which didn't survive beyond said runs ("Shark Tank" would move to Fridays before being picked up for season two). That leaves a fairly obvious hurdle for "No Ordinary Family" to clear to be considered remotely successful.

As for "Detroit 187," ABC hasn't had much luck in the 10:00/9:00c hour as of late. Even "V," which followed "Lost" in the spring, retained a not exactly shouting from the rooftops 65% of "Lost's" lead-in. Other efforts like "Eli Stone" (56%), "Cupid" (57%) and "The Forgotten" (57%) performed even worse after "Dancing With the Stars." So then it's on "Detroit" to hold at least 60% of "Dancing's" lead-in to be considered viable going forward.

Here's how ABC has fared on Tuesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

tuesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Lost: Season 69:00 PM9.87
(112.93%)
4.20
(193.55%)
Dancing With the Stars 7 Results**9:00 PM17.14
(195.22%)
3.98
(173.04%)
V: Season 18:00 PM10.74
(N/A)
3.73
(N/A)
Dancing With the Stars 8 Results**9:00 PM14.93
(326.70%)
3.36
(264.57%)
Dancing With the Stars 9 Results**9:00 PM14.63
(177.55%)
3.11
(116.04%)
Dancing With the Stars 10 Results**8:00 PM12.84
(N/A)
2.51
(N/A)
V: Season 110:00 PM5.95
(64.27%)
2.36
(64.84%)
Scrubs: Season 89:00 PM5.06
(84.90%)
2.35
(129.12%)
Primetime: What Would You Do?10:00 PM6.47
(90.11%)
2.32
(95.47%)
Eli Stone**10:00 PM7.34
(44.38%)
2.08
(56.52%)
Cupid**10:00 PM5.78
(40.00%)
1.83
(57.55%)
The Forgotten10:00 PM6.62
(60.96%)
1.80
(57.88%)
Homeland Security USA8:00 PM5.83
(N/A)
1.74
(N/A)
Opportunity Knocks8:00 PM5.93
(N/A)
1.67
(N/A)
Shark Tank: Season 18:00 PM5.58
(N/A)
1.63
(N/A)
Scrubs: Season 99:00 PM3.86
(73.80%)
1.63
(95.32%)
Scrubs: Season 98:00 PM3.58
(N/A)
1.35
(N/A)
Better Off Ted: Season 29:30 PM2.99
(82.83%)
1.17
(78.52%)
According to Jim: Season 8**8:00 PM3.70
(N/A)
1.06
(N/A)
Better Off Ted: Season 28:30 PM2.59
(80.19%)
1.03
(88.03%)

** includes only first-run airings in the specified time period

COMING TOMORROW: ABC's "Better With You" and "The Whole Truth," CBS's "The Defenders" and NBC's "Undercovers" & "Law & Order: Los Angeles"





  [september 2010]  
S
M
T
W
T
F
S
   


· DETROIT 187 (ABC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· NO ORDINARY FAMILY (ABC)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.