or


[09/21/10 - 12:32 AM]
The Futon's Ratings Survival Guide: "Raising Hope" and "Running Wilde" (FOX)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

RAISING HOPE and RUNNING WILDE (FOX)
(Tuesdays at 9:00/8:00c & 9:30/8:30c)

White-hot "Glee" will undoubtedly provide some spark to these two new comedies. This time last year FOX offered up fall editions of summer series "Hell's Kitchen" and "So You Think You Can Dance" to limited results as the night took a step back in general from its "House"/"Fringe" combo in 2008. Should "Glee" then revitalize the night to those kinds of "House" numbers, "Raising Hope" and "Running Wilde" will definitely be perceived as successes if they can replicate "Fringe's" 79% retention rate. Still, FOX spared "Fringe" after posting a 53% retention rate when "Idol" replaced "House" in 2009.

Here's how FOX has fared on Tuesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

tuesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
American Idol: Season 88:00 PM24.49
(N/A)
8.81
(N/A)
American Idol: Season 98:00 PM22.04
(N/A)
7.98
(N/A)
House: Season 58:00 PM13.27
(N/A)
5.31
(N/A)
Glee: Season 1**9:00 PM12.34
(65.50%)
5.09
(76.89%)
Fringe: Season 1.29:00 PM10.43
(43.39%)
4.53
(53.11%)
Fringe: Season 1.1**9:00 PM9.41
(71.50%)
4.18
(79.17%)
Hell's Kitchen: Season 6**8:00 PM7.03
(N/A)
3.33
(N/A)
So You Think You Can Dance: Season 6**8:00 PM5.99
(N/A)
2.31
(N/A)

** includes only first-run airings in the specified time period, in-season airings only

COMING TOMORROW: ABC's "Better With You" and "The Whole Truth," CBS's "The Defenders" and NBC's "Undercovers" & "Law & Order: Los Angeles"





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)





most recent ratings | view all posts
[11/19/19 - 08:13 AM]
Monday's Broadcast Ratings: NBC Tops Demos; ABC Wins Total Viewers
With FOX in repeats, NBC claims top honors among adults 18-49.

[11/18/19 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Stays on Top for NBC
The Peacock holds onto top honors in both total viewers and adults 18-49.

[11/17/19 - 09:27 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet's weekly franchise tops both total viewers and adults 18-49.

[11/16/19 - 08:31 AM]
Friday's Broadcast Ratings: FOX Tops Demos; CBS Leads Total Viewers
"WWE SmackDown" powers the former to the adults 18-49 crown.

[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.