or


[09/22/10 - 01:16 AM]
The Futon's Ratings Survival Guide: "Undercovers" and "Law & Order: Los Angeles" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

UNDERCOVERS and LAW & ORDER: LOS ANGELES (NBC)
(Wednesdays at 8:00/7:00c & 10:00/9:00c)

Aside from the "Law & Order" franchise, NBC has struggled mightily on Wednesday nights in recent years - hence the addition of two new series this time around. "Undercovers" snags the lead-off spot at 8:00/7:00c, leaving the obvious comparison to "Mercy" in said slot last season, not to mention the short-lived "Knight Rider" and "The Chopping Block."

"Los Angeles" then takes over the anchor slot at 10:00/9:00c with "SVU" sliding back to 9:00/8:00c. Certainly improving off "Jay Leno" is expected while it's unlikely to replicate "SVU's" significant retention rate in the hour last season (mostly due to its lead-in being "SVU" repeats). If you go back to 2008, "Lipstick Jungle" managed a 77% retention rate at 10:00/9:00c - but a sub 2.0 adults 18-49 rating - before being shuffled off to Fridays after six weeks.

Here's how NBC has fared on Wednesday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

wednesdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Law & Order: SVU - Season 1110:00 PM9.03
(175.10%)
2.79
(199.29%)
Law & Order: SVU - Season 119:00 PM8.51
(118.87%)
2.61
(136.22%)
Law & Order: Season 19**10:00 PM7.96
(146.86%)
2.27
(140.12%)
Lipstick Jungle: Season 210:00 PM5.12
(56.26%)
1.98
(76.74%)
Knight Rider8:00 PM5.91
(N/A)
1.76
(N/A)
Mercy8:00 PM6.64
(N/A)
1.72
(N/A)
Life: Season 29:00 PM5.43
(98.37%)
1.68
(103.07%)
The Jay Leno Show10:00 PM5.60
(70.00%)
1.61
(69.70%)
The Chopping Block8:00 PM3.27
(N/A)
1.23
(N/A)
Mercy9:00 PM4.34
(74.70%)
1.17
(66.10%)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: ABC's "My Generation," CBS's "Bleep My Dad Says" and NBC's "Outsourced."





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· LAW & ORDER: LOS ANGELES (NBC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.