[09/23/10 - 12:57 AM]
The Futon's Ratings Survival Guide: "Outsourced" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

(Thursdays at 9:30/8:30c)

"30 Rock" has kept the post-"The Office" slot warm in recent years, retaining 77.36% of said lead-in this past season. That's certainly a good target for "Outsourced" as it's obviously a number NBC has grown accustomed to. It's however not unprecedented for a new show to come in and perform better here: "Community" held 81.72% of "The Office's" lead-in during its initial three-week window (before moving to the 8:00/7:00c slot), while "SNL Weekend Update," during its blockbuster election coverage in 2008, actually built from "The Office's" audience. Nevertheless with the 10:00/9:00c hour already having sprung a leak with "The Apprentice," drawing "30 Rock"-esque numbers should certainly keep the cancellation clock from ticking.

Here's how NBC has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
adults 18-49
SNL Weekend Update 20089:30 PM9.50
The Office: Season 59:00 PM8.34
The Office: Season 69:00 PM7.65
30 Rock: Season 39:30 PM6.87
ER: Season 15**10:00 PM8.63
Community: Season 19:30 PM6.29
30 Rock: Season 49:30 PM5.94
My Name Is Earl8:00 PM6.15
Southland: Season 110:00 PM7.43
Parks & Recreation: Season 18:30 PM5.38
The Marriage Ref: Season 110:00 PM5.47
Kath & Kim8:30 PM5.07
Community: Season 18:00 PM5.02
Parks & Recreation: Season 28:30 PM4.69
SNL Weekend Update 20098:00 PM5.16
The Jay Leno Show10:00 PM4.98

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."

  [september 2010]  


most recent ratings | view all posts
[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 10:11 AM]
"The Late Show with Stephen Colbert" Grows 200% in Adults 18-34, 40% in Adults 18-49 and 17% in Viewers Versus a Year Ago
CBS spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."