or


[09/23/10 - 12:57 AM]
The Futon's Ratings Survival Guide: "Outsourced" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

OUTSOURCED (NBC)
(Thursdays at 9:30/8:30c)

"30 Rock" has kept the post-"The Office" slot warm in recent years, retaining 77.36% of said lead-in this past season. That's certainly a good target for "Outsourced" as it's obviously a number NBC has grown accustomed to. It's however not unprecedented for a new show to come in and perform better here: "Community" held 81.72% of "The Office's" lead-in during its initial three-week window (before moving to the 8:00/7:00c slot), while "SNL Weekend Update," during its blockbuster election coverage in 2008, actually built from "The Office's" audience. Nevertheless with the 10:00/9:00c hour already having sprung a leak with "The Apprentice," drawing "30 Rock"-esque numbers should certainly keep the cancellation clock from ticking.

Here's how NBC has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
SNL Weekend Update 20089:30 PM9.50
(111.76%)
4.33
(102.36%)
The Office: Season 59:00 PM8.34
(156.77%)
4.21
(183.84%)
The Office: Season 69:00 PM7.65
(163.81%)
3.85
(185.99%)
30 Rock: Season 39:30 PM6.87
(86.20%)
3.30
(82.50%)
ER: Season 15**10:00 PM8.63
(116.46%)
3.29
(92.94%)
Community: Season 19:30 PM6.29
(83.20%)
3.13
(81.72%)
30 Rock: Season 49:30 PM5.94
(80.16%)
2.87
(77.36%)
My Name Is Earl8:00 PM6.15
(N/A)
2.42
(N/A)
Southland: Season 110:00 PM7.43
(125.30%)
2.37
(84.64%)
Parks & Recreation: Season 18:30 PM5.38
(98.72%)
2.35
(104.44%)
The Marriage Ref: Season 110:00 PM5.47
(95.46%)
2.34
(84.48%)
Kath & Kim8:30 PM5.07
(82.17%)
2.18
(90.46%)
Community: Season 18:00 PM5.02
(N/A)
2.08
(N/A)
Parks & Recreation: Season 28:30 PM4.69
(92.14%)
2.08
(100.48%)
SNL Weekend Update 20098:00 PM5.16
(N/A)
1.87
(N/A)
The Jay Leno Show10:00 PM4.98
(86.01%)
1.62
(59.34%)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· OUTSOURCED (NBC)











most recent ratings | view all posts
[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.