or


[09/28/10 - 09:43 AM]
Oxygen and WwW.oxygeN.com Score Best Third Quarter and Best September Ever in Network History
Oxygen spins the numbers for the month of September and the third quarter of 2010.

[via press release from Oxygen]

OXYGEN AND WWW.OXYGEN.COM SCORE BEST THIRD QUARTER AND BEST SEPTEMBER EVER IN NETWORK HISTORY

OXYGEN ON PACE FOR BEST YEAR EVER

New York, September 28, 2010 - Oxygen Media marks its best third quarter ever and best month ever with increases among all key demos, according to Nielsen Media Research. Year-to-date, 2010 is pacing to be Oxygen's best year ever. Soaring to new ratings heights with the hit series "Bad Girls Club Miami" and new freshman series "Hair Battle Spectacular," Oxygen boasted a median age of 37.1 years in September, shaving off 7.8 versus last year (09/09). In September, Oxygen ranked #16 in prime time among all ad-supported cable entertainment networks for W18-34 and #18 among W18-49. Additionally, www.Oxygen.com is pacing for its best third quarter ever in monthly unique visitors and video streams and best September ever in page views, monthly unique visitors and video streams.

Oxygen boasted its best third quarter in the Network's history in prime across all key demos and claimed 101,000 W18-34 (up +20%), 186,000 W18-49 (up +8%), 139,000 A18-34 (up +28%), 257,000 A18-49 (up +11%), and 491,000 total viewers (up +9%). Additionally, In September 2010, the network had its best month ever across all key demos and posted increases delivering 131,000 W18-34 (up +85%), 234,000 W18-49 (up +64%), 177,000 A18-34 (up +106%), 321,000 A18-49 (up +72%), and 584,000 total viewers (up +54%), compared to September 2009

On the digital front, 3Q10 is pacing to be the best third quarter ever for Oxygen.com in monthly unique visitors by +44% and video streams +177% compared to 3Q09. September 2010 is also pacing to be the best September ever for Oxygen.com with increases in page views by +20%, monthly unique visitors by +70% and Video Streams by +469% over September 2009. September 2010 is also pacing to be the best September ever for the Oxygen Mobile site for page views and unique visitors. Versus last September the Oxygen Mobile site is up year over year, +114% in unique visitors and +111% in page views.

Driving the third quarter gains and September growth was the successful season of "Bad Girls Club Miami," and new competition series "Hair Battle Spectacular." In September, Oxygen earned it best three weeks ever in Prime among total viewers (wk of 9/6, 9/13 and 9/20). All seven telecasts of "Bad Girls Club Miami" Season 5-to-date have delivered over 1 Million total viewers. Season to date (8/3/10-09/21/10); premiere telecasts of Bad Girls Club Season 5 average 1,122,000 A18-49, 831,000 W18-49, 616,000 W18-34, 810,000 W18-34, and 1,679,000 total viewers. During "Bad Girls Club Miami" Season 5 premieres, Oxygen has been the #1 ranked cable network in the 9P hour among W18-34 - out delivering CW, as well as out delivering ABC & CBS on several episodes.

Through six weeks since its premiere, "Hair Battle Spectacular" is Oxygen's best freshman series ever among W18-34, W18-49, A18-34 and total viewers. Most recently, episode six of "Hair Battle Spectacular" on 9/21/10 set series highs delivering 1,170,000 total viewers, 410,000 W18-34, and 590,000 W18-49.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 09/12/10, blended with Live + Same Day through 09/26/10. Individual telecast and single day performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Digital: Omniture through 9/27/10.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [september 2010]  
S
M
T
W
T
F
S
   


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.