or


[09/29/10 - 09:31 AM]
CBS Wins Tuesday in Viewers and Adults 25-54 for the Second Consecutive Week
CBS spins the numbers for Tuesday, September 28.

[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Places First at 9:00 PM in Adults 18-49 with Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen preliminary live plus same day ratings for Sept. 28.

NCIS was first in households (11.3/18) and viewers (18.74); it was second in adults 25-54 (5.3/14) and adults 18-49 (4.0/11). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was tied for first in adults 18-49 (3.7/10, with ABC) and second in households (10.0/16), viewers (16.45m) and adults 25-54 (4.9/12, -0.2 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +2% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +690,000 viewers (from 15.76m, +4%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.89m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.28m viewers (from 10.61m, +21%).

For the night, CBS was first in households (9.9/16), viewers (16.03m), adults 25-54 (4.6/12) and second in adults 18-49 (3.4/09).

Updated Tuesday ratings will be available this afternoon.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Posts Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen live plus same day ratings for Sept. 28.

NCIS was first in households (11.5/18) and viewers (19.15m); it was second in adults 25-54 (5.4/14) and adults 18-49 (4.1/12). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was second in households (10.0/16), viewers (16.51m), adults 25-54 (5.0/12, -0.2 behind ABC) and adults 18-49 (3.7/10, -0.1 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +4% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +750,000 viewers (from 15.76m, +5%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.84m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.23m viewers (from 10.61m, +21%).

For the night, CBS was first in households (10.0/16), viewers (16.17m), adults 25-54 (4.7/12) and second in adults 18-49 (3.4/09).

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Fast Affiliate Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0





  [september 2010]  
S
M
T
W
T
F
S
   


· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)





most recent ratings | view all posts
[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.

[08/09/17 - 01:03 PM]
Travel Channel's "Man v. Food" Premieres with Winning Ratings
Travel Channel spins the numbers for Monday, August 7.