or


[09/30/10 - 09:14 AM]
Modern Family Is Wednesday's #1 TV Show in Ad18-49/Hits a Series High in Teens
ABC spins the numbers for Wednesday, September 29.

[via press release from ABC]

Modern Family is Wednesday's #1 TV Show in AD18-49/Hits a Series High in Teens

Some early info on ABC's Wednesday night numbers, ahead of the regular press release:

Leading off the night, ABC's The Middle (8.3 million) finished as the second-most-watched TV show in the 8pm half-hour to CBS' Survivor: Nicaragua, outdrawing NBC's Undercovers by 19% (7.0 million) and Fox's Hell's Kitchen by 46% (5.7 million). The Middle showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%). The sophomore comedy also generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - Hank debut).

Continuing to deliver solid lead-in retention for ABC at 8:30pm (88%), Better with You (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's Undercovers (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

Standing as Wednesday's definitive #1 TV show for the 2nd week in a row, ABC's Modern Family once again dominated its 9pm half-hour, beating second-place CBS' Criminal Minds by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). Modern Family rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10). Modern Family pulled in the series' 3rd-largest-audience-ever (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

At 9:30pm, Cougar Town exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series 2nd-highest numbers on both counts since January (behind only the last week's premiere) - since 1/20/10.

Up against stiff competition from the final hour of the night from NBC's highly-promoted debut of Law & Order: Los Angeles, ABC's The Whole Truth retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

Quick Take for Wednesday, September 29, 2010 (Fast Affiliate Live + Same Day Program Ratings)

"Modern Family" is Wednesday's No. 1 TV Show for the 2nd Straight Week

"The Middle" Finishes as the 2nd-Most-Watched TV Show at 8pm and Improves the Half-Hour for ABC Year to Year by 14% in Adults 18-49

"Better with You" Widens its Lead Over its Freshman Competition At 8:30pm, Beating NBC's "Undercovers" by 24% in Adults 18-49

"Modern Family" Marks its 2nd-Highest-Ever Adult 18-49 Number And Achieves a New Series-High Rating Among Teens 12-17

ABC's "Cougar Town" Scores its 2nd-Strongest Numbers Since January

Opposite Stiff Competition in the 10pm Hour, "The Whole Truth" Retains Nearly All of its Week-Ago Series Debut Audience

"The Middle" (8:00-8:30 p.m.)

Leading off the night, ABC's "The Middle" (8.3 million) finished as the second-most-watched TV show in the 8:00 p.m. half-hour to CBS' "Survivor: Nicaragua," outdrawing NBC's "Undercovers" by 19% (7.0 million) and Fox's "Hell's Kitchen" by 46% (5.7 million). "The Middle" showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%).

· The sophomore comedy generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - "Hank" debut).

"Better with You" (8:30-9:30 p.m.)

Continuing to deliver solid lead-in retention for ABC at 8:30 p.m. (88%), "Better with You" (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's "Undercovers" (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

"Modern Family" (9:00-9:30 p.m.)

Standing as Wednesday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Modern Family" once again dominated its 9:00 p.m. half-hour, beating second-place CBS' "Criminal Minds" by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). "Modern Family" rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10).

· "Modern Family" pulled in the series' 3rd-largest-ever audience (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, "Cougar Town" exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series' 2nd-highest numbers since January on both counts (behind only the last week's premiere) - since 1/20/10.

"The Whole Truth" (10:00-11:00 p.m.)

Opposite stiff competition in the final hour of the night from NBC's highly-promoted debut of "Law & Order: Los Angeles," ABC's "The Whole Truth" retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/29/10.





  [september 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HANK (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UNDERCOVERS (NBC)
· WHOLE TRUTH, THE (ABC)





most recent ratings | view all posts
[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.