[11/01/10 - 10:18 AM]
"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program on Halloween in Total Viewers and Adults 18-49
ABC spins the numbers for Sunday, October 31.

[via press release from ABC]

Quick Take for Sunday, October 31, 2010 (Fast Affiliate Live + Same Day Ratings)

"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program on Halloween in Total Viewers and Adults 18-49 for the 3rd Week in a Row

"Brothers & Sisters" Beats CBS' "CSI: Miami" at 10pm in All Key Women Demos

"Desperate Housewives" (9:00-10:00 p.m.)

On Halloween, airing against NBC's "Sunday Night Football" (Pittsburgh Steelers vs. New Orleans Saints) and Fox's 2010 World Series - Game 4, ABC's "Desperate Housewives" stood as Sunday's No. 1 entertainment TV show in both Total Viewers (11.0 million) and Adults 18-49 (3.5/9) for the 3rd week in a row. "Housewives" beat its regular time period competition, CBS' "Undercover Boss," (10.4 million & 2.9/7) by 6% in Total Viewers and by 21% in Adults 18-49.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" beat its CBS drama competition, "CSI: Miami," across each of the key Women demographics: Women 18-34 (2.4/7 vs. 2.2/6), Women 18-49 (3.3/9 vs. 3.1/8) and Women 25-54 (4.4/11 vs. 3.9/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/31/10.

  [november 2010]  


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[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.