In "live plus seven" results vs. "live plus same day" for Week 4 of the new season...

For a Third Week in a Row, "Parenthood" Is the #1 Series Overall in Terms of Percentage Increase (+43%, 18-49 from L+SD to L+7).

"The Event" earned the #1 percentage increase among new shows (+39%) with its biggest increase to date. "The Event" was also #3 among all series.

"Outsourced" generated the #1 percentage increase among new half-hour comedies (+21%), tied with "Raising Hope."

"The Office" (+31%) generated the #1 biggest increase among half-hour comedies and "Community" (+24%) was #3.

"Apprentice" delivered the #1 percentage increase among unscripted shows (+31%) for a fourth week in a row.

Live Plus 7 Notes for Week 4 (October 11-17):

In the season's fourth week, "Parenthood" added 43 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 2.80 rating from a 1.96). On a percentage basis, "Parenthood" was the #1 biggest gainer from L+SD to L+7 among primetime series during week four on ABC, CBS, NBC, Fox or CW, marking the third week in a row "Parenthood" has ranked #1.

In the season's fourth week, "The Event" added a highest-yet 39 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 3.11 rating from a 2.23). On a percentage basis, "The Event" was the #1 biggest gainer from L+SD to L+7 among new series this season during week four on ABC, CBS, NBC, Fox or CW and the #3 gainer among all primetime series on those networks.

Starting with no time-shifted viewing by using its "live only" rating as the base, "The Event" derived 42 percent of its "L+7" rating from time-shifted viewing (1.32 points of a 3.11 rating in L+7), making "The Event" the most time-shifted new primetime series on ABC, CBS, NBC, Fox or CW on a percentage basis for a third week in a row.

In the season's fourth week, "Law & Order: Special Victims Unit" added 34 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 3.03 rating from a 2.26).

In the season's fourth week, "The Office" added 31 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 4.94 rating from a 3.78). On a percentage basis, "The Office" was the #1 biggest gainer from L+SD to L+7 among primetime half-hour comedies during week four on ABC, CBS, NBC, Fox or CW.

In the season's fourth week, "The Apprentice" added 31 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 1.67 rating from a 1.27). On a percentage basis, For a fourth week in a row, "The Apprentice" was the #1 biggest gainer from L+SD to L+7 among unscripted primetime series during week four on ABC, CBS, NBC, Fox or CW.

In the season's fourth week, "Chase" added 30 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 1.97 rating from a 1.52).

In the season's fourth week, "Law & Order: Los Angeles" added 27 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 2.46 rating from a 1.94).

In the season's fourth week, "Chuck" added 24 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 2.39 rating from a 1.93).

In the season's fourth week, "Community" added 24 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 2.73 rating from a 2.21). On a percentage basis, "Community" was the #3 biggest gainer from L+SD to L+7 among primetime half-hour comedies during week four on ABC, CBS, NBC, Fox or CW, behind only "The Office" and "Modern Family."

In the season's fourth week, "30 Rock" added 22 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 3.75 rating from a 3.07). "30 Rock" was the #2 biggest gainer from L+SD to L+7 among primetime half-hour comedies during week four on ABC, CBS, NBC, Fox or CW, behind only "The Office."

In the season's fourth week, "Outsourced" added 21 percent to its 18-49 rating when going from the previously reported "live plus same day" rating to its "live plus seven day" figure (to a 3.11 rating from a 2.56). On a percentage basis, "Outsourced" was the #1 biggest gainer from L+SD to L+7 among first-year half-hour comedies during week four on ABC, CBS, NBC, Fox or CW (tied at 21 percent with "Raising Hope," and a slightly higher percentage when taken to a tenth of a point, 21.5 percent vs. 20.7 percent).

Other NBC series also delivered solid increases in L+7 vs. L+SD, including a 28% increase for "Outlaw," a 15 percent jump for "Undercovers" and a 14 percent increase for "Biggest Loser."