"SUNDAY NIGHT FOOTBALL" NO. 1 SHOW OF THE NIGHT FOR 8TH STRAIGHT SUNDAY

Pittsburgh (52.2) and New Orleans (48.7) Lead All Metered Markets

SNF Game Set Guinness World Record for Largest Halloween Gathering

NEW YORK - November 1, 2010 - Last night's "Sunday Night Football" game was the No. 1 program on Sunday Night for the eighth straight week, according to overnight data released today by The Nielsen Company. The game, featuring the last two Super Bowl champions in a Halloween showdown in New Orleans, in which the Saints defeated the Steelers 20-10, earned an 11.8 overnight rating and 18 share (from 8:30-11:15 p.m. ET).

· There is no year-to-year comparison for this SNF game because last night was the first time that NBC "Sunday Night Football" went head-to-head with the World Series. SNF out-rated World Series Game 4 by 13 percent (10.4/16 from 8:30-11:30 for World Series).

· In the previous four years of "Sunday Night Football" there was no game scheduled against the World Series.

The rating peaked at a 13.1/19 from 9:30-10 p.m. ET just prior to halftime

DEFEATED ALL SUNDAY NIGHT COMPETITION: Last night's "Sunday Night Football" broadcast defeated all Sunday Night competition including World Series Game 4 on Fox, ABC's Desperate Housewives and Brothers & Sisters, and CBS's 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

SNF IS 8 FOR 8: When the viewership is available tomorrow from Nielsen, "Sunday Night Football" is expected to be the most-watched Sunday night show for the eighth consecutive week (every week this season). Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

SNF GAME SETS GUINNESS WORLD RECORD: 17,777 fans attended last night's "Sunday Night Football" game at the Louisiana Superdome, setting the Guinness World Record for largest Halloween gathering, defined as a group of people in costume in one place. An official Guinness World Records� Adjudicator was on site at the Superdome to validate the record.

TOP METERED MARKETS FOR STEELERS-SAINTS:
1. Pittsburgh, 52.2/68
2. New Orleans, 48.7/68
3. Baltimore, 19.3/29
T4. Indianapolis, 18.4/26
T4. Norfolk, 18.4/26
6. Las Vegas, 17.7/28
T7. Cleveland, 16.4/24
T7. Nashville, 16.4/22
9. Kansas City, 14.9/23
10. Richmond, 14.7/22

"SUNDAY NIGHT FOOTBALL" DRAWS 18.1 MILLION: MOST-WATCHED SHOW ON SUNDAY NIGHT FOR 8TH TIME IN 8 WEEKS

NEW YORK - November 1, 2010 - Last night's "Sunday Night Football" game was the most-watched primetime program on Sunday Night for the eighth straight week, according to fast national data released today by The Nielsen Company. The game, featuring the last two Super Bowl champions in a Halloween showdown in New Orleans, in which the Saints defeated the Steelers 20-10, was seen by an average of 18.1 million people (from 8:31-11:21 p.m. ET).

There is no year-to-year comparison for this SNF game because last night was the first time that NBC "Sunday Night Football" went head-to-head with the World Series. SNF out-drew World Series Game 4 by 17 percent (18.1 million for SNF vs. 15.5 million for the World Series). The household rating for last night's "Sunday Night Football" game was a 10.7/17.

In the previous four years of "Sunday Night Football" there was no game scheduled against the World Series.

DEFEATED ALL SUNDAY NIGHT COMPETITION: Last night's "Sunday Night Football" broadcast defeated all Sunday Night competition including World Series Game 4 on Fox, ABC's Desperate Housewives and Brothers & Sisters, and CBS's 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

SNF NOW 8 FOR 8: With 18.1 million viewers, "Sunday Night Football" was the most-watched primetime show on Sunday night for the eighth straight week this season. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

SNF GAME SETS GUINNESS WORLD RECORD: 17,777 fans attended last night's "Sunday Night Football" game at the Louisiana Superdome, setting the Guinness World Record for largest Halloween gathering, defined as a group of people in costume in one place. An official Guinness World Records� Adjudicator was on site at the Superdome to validate the record.

SNF SHOWS DRAMATIC YEAR-ON-YEAR VIEWERSHIP GAINS

THROUGH 8 WEEKS, SNF BEST IN 14 YEARS: Through the first eight weeks of the NFL season, "Sunday Night Football" is averaging 21.5 million viewers, the most for the first eight weeks of a primetime NFL package in 14 years (23.9 million in 1996 on ABC).

NBC's eight-week viewership of 21.5 million is 2.4 million more than and 13 percent above last year's 19.1 million for the opening eight weeks of the NFL season and up 35 percent over the first eight weeks in 2008 (15.9 million).

SNF AVERAGE VIEWERSHIP THROUGH EIGHT WEEKS:
1. 2010, 21.5 million
2. 2009, 19.1 million
3. 2006, 17.3 million
4. 2007, 16.1 million
5. 2008, 15.9 million

The eight-week average household rating of 12.9/21 is 11 percent higher than last year's first seven weekends (11.6/19) and 32 percent ahead of the first seven weeks in 2008 (9.8/16).

TOP METERED MARKETS FOR STEELERS-SAINTS:
1. Pittsburgh, 52.2/68
2. New Orleans, 48.7/68
3. Baltimore, 19.3/29
T4. Indianapolis, 18.4/26
T4. Norfolk, 18.4/26
6. Las Vegas, 17.7/28
T7. Cleveland, 16.4/24
T7. Nashville, 16.4/22
9. Kansas City, 14.9/23
10. Richmond, 14.7/22

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named 'Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: 'NBC Sunday Night Football,' which is the premier primetime NFL game of the week; 'Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL 'Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.