or


[11/09/10 - 10:48 AM]
ABC is No. 1 on Monday in Total Viewers for the 8th Straight Week
ABC spins the numbers for Monday, November 8.

[via press release from ABC]

Quick Take for Monday, November 8, 2010 (Fast Affiliate Live + Same Day Ratings)

Up Week to Week and Year to Year in Viewers and Young Adults, ABC is No. 1 on Monday in Total Viewers for the 8th Straight Week

"Dancing with the Stars" is Monday's Most-Watched Show and Leads CBS' Comedy Block in Total Viewers and Adults 18-49

With its First-Ever "Instant Dance," "DWTS" Sees its Audience Surge by 3.0 Million Viewers and by 24% in Adults 18-49 from its First Hour to its Second Hour

Standing as the Top Scripted Show at 10pm, ABC's "Castle" Beats CBS' "Hawaii Five-0" in Viewers and All Key Women Demos for the 4th Consecutive Week

Monday Night (8:00-11:00 p.m.)

Up week to week in viewers and young adults, ABC stood as No. 1 Net on Monday night in Total Viewers for the 8th week in a row. ABC defeated CBS by 6.9 million viewers (17.5 million vs. 10.6 million) and by 9% in Adults 18-49 (3.7/10 vs. 3.4/9).

· Improving on its Monday numbers year to year for the 8th straight week, ABC was up over the same night last season (11/9/09) by 2.4 million viewers (17.5 million vs. 15.1 million) and by 19% in Adults 18-49 (3.7/10 vs. 3.1/8).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" won its 2-hour time slot in Total Viewers (20.4 million) for the 8th week in a row. "DWTS" defeated CBS' original comedy block in Total Viewers (+9.6 million - 20.4 million vs. 10.8 million) and Adults 18-49 (+14% - 4.2/10 vs. 3.7/9). At 9:00 p.m., featuring the show's first-ever "Instant Dance," in which the couples had to master a Latin number to music they were given for the first time and after the show's broadcast had begun, "DWTS" saw its audience surge by 3.0 million viewers (18.9 million to 21.9 million) and by 24% in Adults 18-49 (3.7/10 to 4.6/11) from its first hour to its second hour.

· "DWTS" stood as Monday's No. 1 show in Total Viewers, Women 18-49 and Women 25-54 for the 8th week running.

· "DWTS" built substantially over its year-ago telecast for the 8th week in a row, up by 2.8 million viewers (20.4 million vs. 17.6 million) and by 24% among Adults 18-49 (4.2/10 vs. 3.4/8).

"Castle" (10:00-11:00 p.m.)

Qualifying as the top scripted program in the 10 o'clock hour, ABC's "Castle" outperformed CBS' high-profile reboot, "Hawaii Five-0," in Total Viewers (11.8 million vs. 10.3 million) and across all key Women demographics (W18-34/W18-49/W25-54) for the 4th consecutive week. In addition, for the 3rd time in the last 5 weeks, "Castle" beat "Hawaii Five-0" among Adults 18-34 (+31% - 2.1/6 vs. 1.6/5).

· Building on its performance on the same night last year for the 8th time in as many weeks this season, "Castle" was up over its year-ago telecast by 2.0 million viewers (11.8 million vs. 9.8 million) and by 17% in Adults 18-49 (2.8/8 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/8/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.