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[11/10/10 - 09:02 AM]
ABC's "No Ordinary Family" Draws its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 9.

[via press release from ABC]

ABC's "No Ordinary Family" Draws its Biggest Audience in 5 Weeks

Some early points on ABC's Tuesday, ahead of the regular press release.

Finishing #2 on the evening (10.8 million) to CBS, ABC drew its biggest overall audience on the night with its regular line up since 10/5/10.

Up over its most-recent telecast two weeks ago in viewers (+5%) and young adults (+10%), ABC freshman No Ordinary Family outdrew time-period veteran The Biggest Loser by 1.2 million viewers (7.8 million vs. 6.6 million) and matched the NBC unscripted series in Adults 18-49 (2.2/6). The ABC freshman series also topped Biggest Loser by solid margins in Adults 25-54, across all key Men (M18-34/M18-49/M25-54) and among Teens 12-17. No Ordinary Family gained audience throughout its broadcast during Tuesday's highly-competitive 8 o'clock hour against Fox's original Glee and CBS' top-rated NCIS, building by 7% in Total Viewers and by 10% in Adults 18-49 from its first half-hour to its second half-hour. No Ordinary Family drew its biggest audience in 5 weeks - since 10/5/10

Winning its 9 o'clock time period in viewers (16.8 million) and young adults (3.4/9), ABC's Dancing with the Stars: The Results attracted its largest audience in the hour in 6 weeks and posted its top Adult 18-49 rating in 4 weeks - since 9/28/10 and 10/12/10, respectively. Former NFL star Kurt Warner was the eighth celebrity to be eliminated from the ABC dance competition this season. DWTS: The Results registered as the 2nd-most watched TV show on Tuesday, behind only CBS' NCIS.

Returning after it preemption the prior week for election coverage, ABC's Detroit 1-8-7 once again ranked as the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama, Parenthood, for the 7th consecutive telecast (+2.8 million viewer advantage - 7.8 million vs. 5.0 million). The ABC drama also topped its NBC drama competition with Adults 25-54 for the 6th time in 7 telecasts this season, including each of the past 3 matchups.

Quick Take for Tuesday, November 9, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Regular Lineup Draws the Net's Largest Audience on the Night in 5 Weeks

"No Ordinary Family" is Up Over its Most-Recent Telecast By 5% in Viewers and 10% in Adults 18-49

"DWTS: The Results" is No. 1 in the 9 O'clock Hour in Viewers and Young Adults

"Detroit 1-8-7" Beats NBC's "Parenthood" in Total Viewers and Adults 25-54, Outdrawing the NBC Drama in Viewers for the 7th Consecutive Telecast

Tuesday Night (8:00-11:00 p.m.)

Finishing No. 2 on the evening (10.8 million) to CBS, ABC drew its biggest overall audience on the night with its regular lineup since 10/5/10.

"No Ordinary Family" (8:00-9:00 p.m.)

Up over its most-recent telecast two weeks ago in viewers (+5%) and young adults (+10%), ABC freshman "No Ordinary Family" outdrew time-period veteran, the first hour of "The Biggest Loser," by 1.2 million viewers (7.8 million vs. 6.6 million) and matched the NBC unscripted series in Adults 18-49 (2.2/6). The ABC freshman series also topped "The Biggest Loser" by solid margins in Adults 25-54, across all key Men (M18-34/M18-49/M25-54) and among Teens 12-17. "No Ordinary Family" gained audience throughout its broadcast during Tuesday's highly-competitive 8 o'clock hour against Fox's original "Glee" and CBS' top-rated "NCIS," building by 7% in Total Viewers (7.6 million to 8.1 million) and by 10% in Adults 18-49 (2.1/6 to 2.3/6) from its first half-hour to its second half-hour. "No Ordinary Family" drew its biggest audience in 5 weeks - since 10/5/10

"Dancing with the Stars the Results Show" (9:00-10:00 p.m.)

Winning its 9 o'clock time period in viewers (16.8 million) and young adults (3.4/9), ABC's "Dancing with the Stars the Results Show" attracted its largest audience in the hour in 6 weeks and posted its top Adult 18-49 rating in 4 weeks - since 9/28/10 and 10/12/10, respectively. Former NFL star Kurt Warner was the eighth celebrity to be eliminated from the ABC dance competition this season. "DWTS the Results Show" registered as the 2nd-most-watched TV show on Tuesday, behind only "CBS' NCIS."

· The ABC dancing results show continues to trend ahead of its year-ago performance, up on average this season by 2.6 million viewers (17.1 million vs. 14.5 million) and by 16% in

Adults 18-49 (3.6/9 vs. 3.1/8) from the same point a year ago.

"Detroit 1-8-7" (10:00-11:00 p.m.)

Returning after it preemption the prior week for election coverage, ABC's "Detroit 1-8-7" once again ranked as the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama, "Parenthood," for the 7th consecutive telecast (+2.8 million viewer advantage - 7.8 million vs. 5.0 million). The ABC drama also topped its NBC drama competition with Adults 25-54 for the 6th time in 7 telecasts this season, including each of the past 3 match-ups.

· "Detroit 1-8-7" is bringing more viewers to ABC in the time period, up on average this season by 6% in Total Viewers (9.1 million vs. 8.6 million) from the same point a year ago.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/9/10.





  [november 2010]  
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M
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· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· DETROIT 187 (ABC)
· GLEE (FOX)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NO ORDINARY FAMILY (ABC)
· PARENTHOOD (NBC)





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