or


[11/11/10 - 08:40 AM]
ABC Towers Over Wednesday with "The 44th Annual CMA Awards"
ABC spins the numbers for Wednesday, November 10.

[via press release from ABC]

ABC Towers Over Wednesday with the 44th Annual CMA Awards

Some early points, ahead of the regular press release:

With the Net's broadcast of "The 44th Annual CMA Awards," ABC towered over Wednesday's prime, beating out its nearest competition on the evening by 5.8 million viewers (16.5 million vs. 10.7 million - CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 - CBS and Fox tied). In fact ABC's Adult 18-49 winning advantage on the night with the "CMA Awards" increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well as among Teens 12-17 and Kids 2-11.

· Retaining 96% of its overall audience from last year with its 2nd most-watched telecast since 2005, the "CMA Awards" posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years - since 2006 and 2005, respectively.

· ABC's 2010 telecast of the "CMA Awards" bested CBS' 2010 telecast of the "ACM Awards" in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS' "ACM Awards" on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).

· An estimated 33.8 million viewers watched at least some portion of "The 44th Annual CMA Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ that watched 6 minutes or more of the telecast.

Quick Take for Wednesday, November 10, 2010 (Fast Affiliate Live + Same Day Ratings)

With "The 44th Annual CMA Awards," ABC Towers Over Wednesday Night, Beating its Nearest Competitors by 5.8 Million Viewers and by 74% in Adults 18-49

In Viewers and Young Adults, ABC Marks its Top Wednesday in 1 Year, While Posting its Highest Adult 18-49 Number on Any Night This Season

ABC's "CMA Awards" Attracts its 2nd Largest Audience Since 2005, Earns its Best Men 18-34 Number in 4 Years and Hits its Top Kids 2-11 Number in 5 Years

ABC's 2010 "CMA Awards" Overshadows CBS' 2010 "ACM Awards" Telecast

"The 44th Annual CMA Awards" (8:00-11:00 p.m.)

With the Net's broadcast of "The 44th Annual CMA Awards," ABC towered over Wednesday's prime, beating out its nearest competition on the evening by 5.8 million viewers (16.5 million vs. 10.7 million - CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 - CBS and Fox tied). In fact ABC's Adult 18-49 winning advantage on the night with the "CMA Awards" increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well as among Teens 12-17 and Kids 2-11. During the show's final hour (4.7/14), ABC produced the highest non-sports Adult 18-49 number for any network in the 10 o'clock hour on any night this season.

· In viewers and young adults, ABC posted its strongest Wednesday results in 1 year - since 11/11/10.

· The Network hit its best Adult 18-49 number on any night this season, while delivering the top non-sports rating for any evening on any night this season.

· Retaining 96% of its overall audience from last year (16.5 million vs. 17.2 million) with its 2nd most-watched telecast since 2005, the "CMA Awards" posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years - since 2006 and 2005, respectively.

· ABC's 2010 telecast of the "CMA Awards" bested CBS' 2010 telecast of the "ACM Awards" in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS' "ACM Awards" on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).

· An estimated 33.8 million viewers watched at least some portion of "The 44th Annual CMA Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ that watched 6 minutes or more of the telecast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 11/10/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.