or


[11/11/10 - 08:40 AM]
ABC Towers Over Wednesday with "The 44th Annual CMA Awards"
ABC spins the numbers for Wednesday, November 10.

[via press release from ABC]

ABC Towers Over Wednesday with the 44th Annual CMA Awards

Some early points, ahead of the regular press release:

With the Net's broadcast of "The 44th Annual CMA Awards," ABC towered over Wednesday's prime, beating out its nearest competition on the evening by 5.8 million viewers (16.5 million vs. 10.7 million - CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 - CBS and Fox tied). In fact ABC's Adult 18-49 winning advantage on the night with the "CMA Awards" increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well as among Teens 12-17 and Kids 2-11.

· Retaining 96% of its overall audience from last year with its 2nd most-watched telecast since 2005, the "CMA Awards" posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years - since 2006 and 2005, respectively.

· ABC's 2010 telecast of the "CMA Awards" bested CBS' 2010 telecast of the "ACM Awards" in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS' "ACM Awards" on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).

· An estimated 33.8 million viewers watched at least some portion of "The 44th Annual CMA Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ that watched 6 minutes or more of the telecast.

Quick Take for Wednesday, November 10, 2010 (Fast Affiliate Live + Same Day Ratings)

With "The 44th Annual CMA Awards," ABC Towers Over Wednesday Night, Beating its Nearest Competitors by 5.8 Million Viewers and by 74% in Adults 18-49

In Viewers and Young Adults, ABC Marks its Top Wednesday in 1 Year, While Posting its Highest Adult 18-49 Number on Any Night This Season

ABC's "CMA Awards" Attracts its 2nd Largest Audience Since 2005, Earns its Best Men 18-34 Number in 4 Years and Hits its Top Kids 2-11 Number in 5 Years

ABC's 2010 "CMA Awards" Overshadows CBS' 2010 "ACM Awards" Telecast

"The 44th Annual CMA Awards" (8:00-11:00 p.m.)

With the Net's broadcast of "The 44th Annual CMA Awards," ABC towered over Wednesday's prime, beating out its nearest competition on the evening by 5.8 million viewers (16.5 million vs. 10.7 million - CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 - CBS and Fox tied). In fact ABC's Adult 18-49 winning advantage on the night with the "CMA Awards" increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well as among Teens 12-17 and Kids 2-11. During the show's final hour (4.7/14), ABC produced the highest non-sports Adult 18-49 number for any network in the 10 o'clock hour on any night this season.

· In viewers and young adults, ABC posted its strongest Wednesday results in 1 year - since 11/11/10.

· The Network hit its best Adult 18-49 number on any night this season, while delivering the top non-sports rating for any evening on any night this season.

· Retaining 96% of its overall audience from last year (16.5 million vs. 17.2 million) with its 2nd most-watched telecast since 2005, the "CMA Awards" posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years - since 2006 and 2005, respectively.

· ABC's 2010 telecast of the "CMA Awards" bested CBS' 2010 telecast of the "ACM Awards" in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS' "ACM Awards" on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).

· An estimated 33.8 million viewers watched at least some portion of "The 44th Annual CMA Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ that watched 6 minutes or more of the telecast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 11/10/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.

[01/12/18 - 08:30 AM]
Thursday's Broadcast Ratings: Comedies Pave the Way for CBS Victory
"The Big Bang Theory" and "Young Sheldon" are the top draws in both total viewers and adults 18-49.

[01/11/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX Edges Tight Race Among Adults 18-49
Week two of "The X-Files" and "9-1-1" power the network to the demo crown.

[01/10/18 - 09:36 AM]
CMT's "Nashville" Final Season Debuts on High Note
CMT further spins the numbers for Thursday, January 4.

[01/10/18 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Returns on Top in Demos for NBC
The Peacock tops the charts among adults 18-49 while CBS is the most-watched broadcaster.

[01/09/18 - 08:44 AM]
Monday's Broadcast Ratings: ABC, "The Good Doctor" Top Competition
The Alphabet wins the evening in total viewers and adults 18-49 amongst the broadcast networks.

[01/09/18 - 07:41 AM]
Epic College Football Playoff National Championship Delivers Massive 16.7 Overnight, Up 9% Year-Over-Year
ESPN spins the numbers for Monday, January 8.

[01/08/18 - 03:01 PM]
"grown-ish" Opens as Freeform's Biggest Series Launch in 2 Years
Freeform further spins the numbers for Wednesday, January 3.

[01/08/18 - 01:34 PM]
2017 Best Ever for Investigation Discovery - #1 for W25-54 and #2 for P25-54
Investigation Discovery further spins the numbers for the year to date.

[01/08/18 - 01:16 PM]
Discovery Channel Rings in 2018 as Cable's #1 Network Among Men 25-54 (Excluding Sports)
Discovery Channel further spins the numbers for the year to date.

[01/08/18 - 12:25 PM]
Hallmark Channel Wraps Up "Countdown to Christmas," Sweeps Fourth Quarter Competition
The Hallmark Channel further spins the numbers for September 25 - December 31.

[01/08/18 - 09:41 AM]
Sunday's Broadcast Ratings: FOX, NFL Top Demos; NBC, Globes Lead Total Viewers
Both networks however are down a few ticks from their respective Sunday openers last year.