Primetime Ratings Report
For the week of November 8, 2010
(Based on National Live + Same Day Program Ratings)
Growing its Overall Audience for the 5th Straight Week to its Most-Competitive
Finish this Season, ABC Marks its Most-Watched Non-Oscar Week in 1 Year
ABC Claims 4 of the Top 10 Non-Sports TV Shows in Adults 18-49, More than
Any Other Net, and Delivers 3 of the Top 5 Most-Watched Programs Overall
For the First-Time Ever, ABC's Broadcast of "The CMA Awards"
Emerges as the Week's No. 1 Entertainment TV Program in Adults 18-49
Growing on the Night, ABC is Monday's Most-Watched Net for the 8th Straight Week
Monday's Top Show, "DWTS" Beats CBS' Comedy Block in Viewers and Adults 18-49
ABC's "Castle" Outdraws CBS' "Hawaii Five-0" for the 4th Consecutive Week
ABC's "No Ordinary Family" Produces its Largest Audience in 5 Weeks
ABC's "DWTS: The Results" Garners its Most-Watched Telecast in 6 Weeks
Growing Tuesday's 10pm Hour for ABC by 6% Year to Year, "Detroit 1-8-7"
Draws More Viewers than NBC's "Parenthood" for the 7th Consecutive Telecast
With "The 44th Annual CMA Awards," ABC Towers Over Wednesday Night
Generating its Top Wednesday in 1 Year Among Viewers and Young Adults
ABC's "CMA Awards" Attracts its 2nd Largest Audience Since 2005, Earns its
Best Men 18-34 Number in 4 Years and Hits its Top Kids 2-11 Number in 5 Years
"Grey's" is the No. 1 Series in its Slot with Adults 18-49 for the 8th Straight Week
"Private Practice" Wins Thursday's 10pm Hour for the 2nd Week in a Row
In Adults 18-49, While Attracting its 2nd Largest Audience Since its Premiere
ABC Scores its Most-Watched Friday of the Season and Builds Year to Year
"Supernanny" Pulls ABC's Biggest Series Audience in its Slot in More than 9 Months
Increasing for the 2nd Straight Week to Season-Highs, "Primetime:
What Would You Do?" Pulls ABC's Best Time-Period Numbers Since March
ABC's "Housewives" is Sunday's Top Entertainment Show for the 5th Straight Week, Beating CBS' "Undercover Boss" by Best-Ever Margins in Viewers and Young Adults
ABC's "Brothers & Sisters" Beats CBS' "CSI: Miami" by 9% Among Adults 18-49
WEEK No. 8:
During the week of November 8, 2010, ABC posted a strong second-place finish in Total Viewers (10.1 million) and Adults 18-49 (2.6/8), while ranking No. 1 in Adults 25-54 (3.4/9-tie) and across all key Women demos (W18-34/W18-49/W25-54). In fact the Network placed No. 1 with Women 18-34 (2.7/8) for the 8th straight week this season. Please note that the NFL continued to have a substantial impact on the weekly averages. Fox's 48-minute Sunday NFL overrun padded its weekly Adult 18-49 number by 4-tenths of a rating point and NBC's numbers were inflated by another huge "Sunday Night Football" contest (New England-Pittsburgh). In fact, excluding the NFL overrun from Fox's average, ABC won the week in Adults 18-49. The Net also marked its most-competitive finish this season in Total Viewers to first-place CBS.
· Growing its overall audience for the 5th consecutive week, ABC marked its most-watched non-Oscar week in 1-year - since w/o 11/9/09.
Rankings: ABC's broadcast of "The 44th Annual CMA Awards" emerged as TV's No. 1 entertainment program in the key Adult 18-49 sales demographic. In fact it represented the first-time ever for the "CMA Awards" to stand as the top-rated entertainment show during the week in which it aired. "Dancing with the Stars" finished as the No. 1 unscripted series for the 8th week running this season with young adults. ABC delivered 4 of the Top 10 non-sports TV programs of the week in Adults 18-49, more than any other net: "CMA Awards" - No. 1, "DWTS" and "Grey's Anatomy" tied at No. 5 and "Desperate Housewives" - No. 9. For the 2nd time in 3 weeks, ABC's "Primetime: What Would You Do?" qualified as TV's No. 1 newsmagazine in Adults 18-49. The Net claimed 3 of the Top 5 most-watched TV shows overall, with "DWTS," "DWTS: The Results" and "CMA Awards." In fact "DWTS" stood as television's No. 1 non-sports program for the 7th time in 8 weeks this season.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
ABC stood as the No. 1 Net on Monday in Total Viewers for the 8th week in a row. ABC defeated CBS by 6.7 million viewers (17.0 million vs. 10.3 million) and by 3% in Adults 18-49 (3.5/9 vs. 3.4/9).
· Improving on its Monday numbers year to year for the 8th straight week, ABC was up over the same night last season (11/9/09) by 1.9 million viewers (17.0 million vs. 15.1 million) and by 13% in Adults 18-49 (3.5/9 vs. 3.1/8).
"Dancing with the Stars" (8:00-10:01 p.m.)
ABC's "Dancing with the Stars" won its 2-hour time slot in Total Viewers (20.0 million) for the 8th week in a row. "DWTS" defeated CBS' original comedy block in Total Viewers (+9.6 million - 20.0 million vs. 10.4 million) and Adults 18-49 (+11% - 4.0/10 vs. 3.6/9). At 9:00 p.m., featuring the show's first-ever "Instant Dance," in which the couples had to master a Latin number to music they were given for the first time and after the show's broadcast had begun, "DWTS" saw its audience surge by 2.7 million viewers (18.6 million to 21.3 million) and by 19% in Adults 18-49 (3.7/10 to 4.4/11) from its first hour to its second hour.
· "DWTS" stood as Monday's No. 1 show in Total Viewers, Women 18-49 and Women 25-54 for the 8th week running.
· "DWTS" built substantially over its year-ago telecast for the 8th week in a row, up by 2.8 million viewers (20.0 million vs. 17.6 million) and by 18% among Adults 18-49 (4.0/10 vs. 3.4/8).
"Castle" (10:01-11:00 p.m.)
Qualifying as the top scripted program in the 10 o'clock hour, ABC's "Castle" outperformed CBS' high-profile reboot, "Hawaii Five-0," in Total Viewers (10.8 million vs. 10.2 million) and across all key Women demographics (W18-34/W18-49/W25-54) for the 4th consecutive week. In addition, for the 3rd time in the last 5 weeks, "Castle" beat "Hawaii Five-0" in Adults 18-34 (+13% - 1.8/5 vs. 1.6/5).
· Building on its performance on the same night last year for the 8th time in as many weeks this season, "Castle" was up over its year-ago telecast in both Total Viewers and Adults 18-49 (9.8 million and 2.4/6 on 11/9/09).
Finishing No. 2 on the evening (10.9 million) to CBS, ABC drew its biggest overall audience on the night with its regular lineup since 10/5/10.
"No Ordinary Family" (8:00-9:00 p.m.)
Up over its most-recent telecast two weeks ago in viewers (+7%) and young adults (+10%), ABC freshman "No Ordinary Family" outdrew time-period veteran, the first hour of "The Biggest Loser," by 1.3 million viewers (7.9 million vs. 6.6 million) and matched the NBC unscripted series in Adults 18-49 (2.2/6). The ABC freshman series also topped "The Biggest Loser" by solid margins in Adults 25-54, across all key Men (M18-34/M18-49/M25-54) and among Teens 12-17. "No Ordinary Family" gained audience throughout its broadcast during Tuesday's highly-competitive 8 o'clock hour against Fox's original "Glee" and CBS' top-rated "NCIS," building by 7% in Total Viewers (7.6 million to 8.1 million) and by 10% in Adults 18-49 (2.1/6 to 2.3/6) from its first half-hour to its second half-hour. "No Ordinary Family" drew its biggest audience in 5 weeks - since 10/5/10
"Dancing with the Stars the Results Show" (9:00-10:01 p.m.)
Winning its 9 o'clock time period in viewers (17.0 million) and young adults (3.4/9), ABC's "Dancing with the Stars the Results Show" attracted its largest audience in 6 weeks and posted its top Adult 18-49 rating in 4 weeks - since 9/28/10 and 10/12/10, respectively. Former NFL star Kurt Warner was the eighth celebrity to be eliminated from the ABC dance competition this season. "DWTS the Results Show" registered as the 2nd-most-watched TV show on Tuesday, behind only "CBS' NCIS."
· The ABC dancing results show continues to trend ahead of its year-ago performance, up on average this season by 2.6 million viewers (17.1 million vs. 14.5 million) and by 16% in
Adults 18-49 (3.6/9 vs. 3.1/8) from the same point a year ago.
"Detroit 1-8-7" (10:01-11:00 p.m.)
Returning after it preemption the prior week for election coverage, ABC's "Detroit 1-8-7" once again ranked as the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama, "Parenthood," for the 7th consecutive telecast (+2.6 million viewer advantage - 7.6 million vs. 5.0 million). The ABC drama also topped its NBC drama competition with Adults 25-54 for the 6th time in 7 telecasts this season, including each of the past 3 match-ups.
· "Detroit 1-8-7" is bringing more viewers to ABC in the time period, up on average this season by 6% in Total Viewers (9.1 million vs. 8.6 million) from the same point a year ago.
With the Net's broadcast of "The 44th Annual CMA Awards," ABC towered over Wednesday's prime, beating out its nearest competition on the evening by 5.7 million viewers (16.5 million vs. 10.8 million - CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 - CBS). In fact ABC's Adult 18-49 winning advantage on the night with the "CMA Awards" increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well standing as the top-rated broadcaster with Teens 12-17 and Kids 2-11. During the show's final hour (4.7/14), ABC produced the highest non-sports Adult 18-49 number for any network in the 10 o'clock hour on any night this season.
· In viewers and young adults, ABC posted its strongest Wednesday results in 1 year - since 11/11/09.
· The Network hit its best Adult 18-49 number on any night this season, while delivering the top non-sports rating for any network on any evening this season.
· Retaining 96% of its overall audience from last year (16.5 million vs. 17.2 million) with its 2nd most-watched telecast since 2005, the "CMA Awards" posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years - since 2006 and 2005, respectively.
· ABC's 2010 telecast of the "CMA Awards" bested CBS' 2010 telecast of the "ACM Awards" in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS' "ACM Awards" on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).
ABC took second place on Thursday in Total Viewers (7.8 million) and Adults 18-49 (2.6/7), while finishing No. 1 on the night for the 8th straight week among Women 18-34 and Women 18-49.
"Grey's Anatomy" (9:00-10:01 p.m.)
Surging on its lead-in (+178% in Viewers/+300% in Adults 18-49), ABC self-starter "Grey's Anatomy" led Thursday's 9 o'clock hour in Adults 18-49 (4.0/10), qualifying as the No. 1 series in the time period for the 8th consecutive week. In its time period, "Grey's" outperformed second-place NBC's comedies ("The Office"/"Outsourced") by +29% (3.1/8), third-place CBS' "CSI" by +43% (2.8/8) and fourth-place Fox's "Fringe" by +135% (1.7/5).
"Private Practice" (10:01-11:00 p.m.)
At 10:00 p.m., ABC's "Private Practice" led its time-slot in Adults 18-49 (2.9/8) and Adults 18-34 (2.5/8) for the 2nd week in a row. In addition, the show attracted the program's 2nd-largest audience (8.2 million) since its season premiere, behind only the prior week's season-high telecast.
ABC ran a strong second on Friday in Total Viewers (5.6 million) and Adults 18-49 (1.5/5), finishing in a virtual-tie for No. 1 in the key young adult sales demo (pacing within 1-tenth of a rating point and tied in audience share with CBS). Among Adults 18-49, ABC led NBC by 36% (1.1/4) and Fox by 67% (0.9/3).
· ABC marked its most-watched Friday of the season and was also up over the year-ago night (11/14/09).
"Supernanny" (8:00-9:00 p.m.)
Building on its week-ago season premiere by 11%, the ABC's "Supernanny" finished as the 2nd-most-watched TV show (5.2 million) in the 8 o'clock hour to CBS' veteran "Medium." The ABC unscripted show ranked No. 1 in the hour among its network rivals in Women 18-34.
· For the 2nd week running, "Supernanny" grew its overall audience from the same night last year. In addition, "Supernanny" drew ABC's biggest audience in the time period with regular programming in more than 9 months - since 2/5/10.
"Primetime: What Would You Do?" (9:00-10:00 p.m.)
Up for the 2nd straight week in viewers and young adults, ABC's "Primetime: What Would You Do?" stood as Friday's No. 1 TV show on the major nets in Adults 18-49 (1.9/6). "WWYD?" beat out CBS' "CSI: NY" by 12% (1.7/6), NBC's "Dateline" by 58% (1.2/4) and Fox's "The Good Guys" by 171% (0.7/2). In addition, the ABC hidden-camera show bested CBS' "CSI: NY" in Adults 18-34 for the 3rd week running.
· Hitting season-highs in Total Viewers and Adults 18-49, "Primetime: What Would You Do?" generated ABC's best results in the time period since March - since 3/26/10.
"20/20" (10:00-11:00 p.m.)
ABC's "20/20" ranked No. 1 in the 10 o'clock hour against its network rivals with Adults 18-34 (1.1/4). The ABC newsmagazine also led its time slot for the 2nd week in the row with Women 18-34.
· "20/20" generated its most-watched telecast (5.4 million) in 5 weeks (since 10/8/10) and equaled its 2nd-highest rating this season with Adults 25-54 (2.1/6).
"Desperate Housewives" (9:00-10:01p.m.)
ABC's "Desperate Housewives" ranked as the top non-sports program in the hour in both Total Viewers and Adults 18-49 for the 6th week in a row. In head-to-head competition, "Housewives" outperformed CBS' "Undercover Boss" by its widest margins to date, by 1.5 million viewers (11.9 million vs. 10.4 million) and by 41% in Adults 18-49 (3.8/9 vs. 2.7/6). In addition, "Desperate Housewives" topped Fox's animated comedies ("Family Guy"/"American Dad" - 6.3 million & 3.0/7) in the hour by 5.6 million viewers and by 27% in Adults 18-49.
· "Housewives" finished as Sunday's most-watched entertainment TV show overall for the 5th consecutive week.
"Brothers & Sisters" (10:01-11:00 p.m.)
ABC's "Brothers & Sisters" beat CBS' "CSI: Miami" by 9% among Adults 18-49 (2.5/6 vs. 2.3/6). In addition, "Brothers & Sisters" topped its CBS drama competition by strong margins across each of the key Women demographics: Women 18-34 (+33% - 2.4/7 vs. 1.8/5), Women 18-49 (+42% - 3.7/10 vs. 2.6/7) and Women 25-54 (+22% - 4.4/11 vs. 3.6/9).
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 11/8/10, unless stated otherwise.