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[11/16/10 - 11:10 AM]
Disney Channel is TV's No. 1 Network in Total Day for the 22nd Straight Week Among Tweens 9-14
Disney Channel spins the numbers for the week of November 8-14.

[via press release from Disney Channel]

Weekly Ratings Highlights for November 8-14, 2010 -- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day for the 22nd Straight Week Among Tweens 9-14; Delivers the Top 7 Live-Action TV Telecasts

"Shake It Up" is TV's No. 1 Telecast Among Tweens 9-14, and TV's No. 1 Live-Action Telecast Among Kids 6-11

Premiere of "Avalon High" Stands as the Week's No. 1 TV Movie in Key Kids

For the 2nd Consecutive Week, a "Mickey Mouse Clubhouse" Telecast Qualifies as TV's No. 1 Preschool Telecast Among Kids 2-5

Disney Channel: Weekly Highlights

Delivering the week's Top 6 live-action TV telecasts, and 17 of the Top 20 overall in the genre, Disney Channel stood as TV's No. 1 network in Total Day for the 22nd consecutive week among Tweens 9-14 (531,000/2.2 rating), surpassing No. 2 Nickelodeon by a solid 20% (vs. 442,000).

In Prime, Disney Channel extended its streak as cable's No. 1 network to 289 consecutive weeks among Kids 6-11 (1.1 million/4.5 rating) and was No. 1 for the 286th time in the previous 289 weeks among Tweens 9-14 (1.0 million/4.1 rating).

· "Shake It Up" (Sun., 8:30 - 9:00 p.m.) stood as TV's No. 1 telecast among Tweens 9-14 (1.8 million/7.4 rating) and TV's No. 1 live-action telecast among Kids 6-11 (1.8 million/7.2 rating).

· The debut of original movie "Avalon High" (Fri., 8:00 - 9:45 p.m.) qualified as the week's No. 1 TV movie among Kids 6-11 (1.5 million/6.2 rating) and Tweens 9-14 (1.5 million/6.1 rating), ranking a dominant No. 1 in its time period across all television.

· Friday's season premiere of "Wizards of Waverly Place" (9:45 - 10:15 p.m.) ranked as the show's most-watched season debut in Tweens 9-14 (1.702 million), standing as the week's No. 2 live-action TV telecast in the target demo, behind "Shake It Up"

· For the 2nd week in a row, a "Mickey Mouse Clubhouse" telecast was the week's No. 1 preschool telecast among Kids 2-5 (967,000/5.7 rating, Sat., 8:30 - 8:55 a.m.).

· In addition, this marked the 7th consecutive week a "Mickey Mouse Clubhouse" telecast ranked as the week's No. 1 weekend preschool TV telecast among Kids 2-5.

Source: Nielsen Media Research (Live + Same Day, 11/08/10-11/14/10, U.S. ratings). Rankings based on 000s, then US rating.





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· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)











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