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[11/18/10 - 09:17 AM]
ABC's Wednesday Comedy Block Continues to Grow Year to Year
ABC spins the numbers for Wednesday, November 17.

[via press release from ABC]

ABC's Wednesday Comedy Block Continues to Grow Year to Year

Some early points on ABC's Wednesday, ahead of the regular press release.

ABC ran a strong second on Wednesday among Adults 18-49 and won night with Adults 18-34 (3rd week in a row) and Women 18-34 (5th week in a row). Returning after a pre-emption the prior week for the CMA Awards, ABC's 8-10pm comedy block continued to grow year to year, building by 1.2 million viewers and by 14% in Adults 18-49 from the same night a year ago.

ABC's The Middle once again ran a competitive second at 8pm to CBS' Survivor: Nicaragua among viewers and young adults, beating the season premiere of Fox's Human Target in the half-hour by 2.8 million viewers and by 56% in Adults 18-49. The Middle won its slot with Women 18-34 for its 3rd consecutive telecast, beating out Survivor by 18%. In addition, the ABC sophomore rose sharply from its year-ago performance (when it aired at 8:30pm), in both viewers (+2.1 million) and young adults (+17%).

ABC freshman Better with You earned second place at 8:30pm to Survivor, beating the second half of Fox's Hard Target season opener by 28% in Adults 18-49. Better with You finished in a near-tie for #1 in its time slot with Women 18-34, running within 1-tenth of a rating point of Survivor.

Qualifying as Wednesday's #1 TV show for its 8th consecutive telecast this season, ABC's Modern Family posted a dominant win in the 9pm half-hour, beating second-place CBS' Criminal Minds by 27%. Modern Family bettered its year-ago performance for the 8th straight telecast this season, jumping over the same night last year by 2.8 million viewers and by 27% in Adults 18-49.

ABC's Cougar Town took second place in the 9:30pm half-hour among Adults 18-49, beating out Fox's time-period premiere of Hell's Kitchen by 11%. The ABC sophomore comedy finished #1 in its slot with Women 18-34 for its 6th consecutive telecast.

Up against CBS' The Defenders and NBC's L&O: LA in the 10 o'clock hour, ABC's special 25 Years of Sexy: People Magazine's Sexiest Man Alive held the #2 position with Women 18-49 and ranked #1 with Women 18-34. In fact excluding the CMA awards, the special equaled ABC's highest Women 18-34 rating in the time period in 7 months - since 4/14/10.

Quick Take for Wednesday, November 17, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Wednesday Comedy Block Continues to Grow, Up Over the Year-Ago Night by 1.2 Million Viewers and by 14% in Adults 18-49

"The Middle" is Up Sharply Year-Over-Year in Viewers and Young Adults

"Better with You" Beats the Season Premiere of Fox's "Human Target"

"Modern Family" is Wednesday's No. 1 TV Show for the 8th Straight Telecast

ABC's "Cougar Town" Beats the Time-Slot Premiere of Fox's "Hell's Kitchen" In Adults 18-49 and Wins with Women 18-34 for its 6th Straight Telecast

ABC's 10pm Special, "25 Years of Sexy: People Magazine's Sexiest Man Alive!" Turns in Strong Results with Key Women

Wednesday Night (8:00-11:00 p.m.)

ABC ran a strong second on Wednesday among Adults 18-49 (2.6/8) and won the night with Adults 18-34 (2.2/7 - 3rd week in a row) and Women 18-34 (2.9/9 - 5th week in a row).

· Returning after a pre-emption the prior week for the "CMA Awards," ABC's 8:00-10:00 p.m. comedy block continued to grow year to year, building by 1.2 million viewers (8.8 million vs. 7.6 million) and by 14% in Adults 18-49 (3.2/9 vs. 2.8/8) from the same night a year ago.

"The Middle" (8:00-8:30 p.m.)

ABC's "The Middle" once again ran a competitive second at 8:00 p.m. to CBS' "Survivor: Nicaragua" among viewers and young adults, beating the season premiere of Fox's "Human Target" in the half-hour by 2.8 million viewers (9.2 million vs. 6.4 million) and by 56% in Adults 18-49 (2.8/9 vs. 1.8/5). "The Middle" won its slot with Women 18-34 for its 3rd consecutive telecast, beating out "Survivor" by 18% (2.6/9 vs. 2.2/7).

· The ABC sophomore sitcom rose sharply from its year-ago performance (7.1 million and 2.4/7 on 11/18/09 when it aired at 8:30 p.m.), in both viewers (+2.1 million) and young adults (+17%).

"Better with You" (8:30-9:00 p.m.)

ABC freshman "Better with You" earned second place at 8:30 p.m. to "Survivor," beating the second half of Fox's "Human Target" season opener by 28% in Adults 18-49 (2.3/7 vs. 1.8/5). "Better with You" finished in a near-tie for No. 1 in its time slot with Women 18-34, running within 1-tenth of a rating point of "Survivor."

"Modern Family" (9:00-9:30 p.m.)

Qualifying as Wednesday's No. 1 TV show for its 8th consecutive telecast this season, ABC's "Modern Family" posted a dominant win in the 9:00 p.m. half-hour, beating second-place CBS' "Criminal Minds" by 27% (4.7/13 vs. 3.7/10).

· "Modern Family" bettered its year-ago performance for the 8th straight telecast this season, jumping over the same night last year (9.2 million and 3.7/10 on 11/18/09) by 2.8 million viewers and by 27% in Adults 18-49.

"Cougar Town" (9:30-10:00 p.m.)

ABC's "Cougar Town" took second place in the 9:30 pm half-hour among Adults 18-49, beating out Fox's time-period premiere of "Hell's Kitchen" by 11% (3.0/8 vs. 2.7/7). The ABC sophomore comedy finished No. 1 in its slot with Women 18-34 (3.5/10) for its 6th consecutive telecast.

"25 Years of Sexy: People Magazine's Sexiest Men Alive!" (10:00-11:00 p.m.)

Against CBS' "The Defenders" and NBC's "L&O: LA" in the 10 o'clock hour, ABC's special "25 Years of Sexy: People Magazine's Sexiest Man Alive!" earned the No. 2 position with Women 18-49 (2.1/6-tie) and ranked No. 1 with Women 18-34 (1.8/5).

· Excluding only "The CMA Awards," the special equaled ABC's highest Women 18-34 rating in the time period in 7 months - since 4/14/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 11/17/10.





  [november 2010]  
S
M
T
W
T
F
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· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· DEFENDERS, THE (CBS)
· HELL'S KITCHEN (FOX)
· HUMAN TARGET (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)





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