or


[11/22/10 - 08:47 AM]
ABC's "American Music Awards" Grows with Younger Viewers
ABC spins the numbers for Sunday, November 21.

[via press release from ABC]

ABC's "American Music Awards" Grows with Younger Viewers

Some early info on ABC's American Music Awards, ahead of the regular press release.

Up against stiff competition on the evening, including a big Sunday Night Football contest (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the 2010 American Music Awards made ABC the dominant #1 non-sports network from 8-11pm among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7).

· The AMAs won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the American Music Awards surged over last year's telecast by +12% in Teens (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the �American Music Awards� marked its highest number in 6 years with Kids 2-11 - best since 2004.

Quick Take for Sunday, November 21, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Stiff Competition from One of NBC's Biggest-Ever Sunday NFL Games and An NFL-Boosted CBS, ABC's "2010 American Music Awards" is No. 1 in Key Demos

Growing Year to Year with Younger Viewers, ABC's "AMAs" Surges Over Last Year in Teens and Kids, with its Best Number in 6 Years with Kids 2-11

"2010 American Music Awards" (8:00-11:00 p.m.)

Up against stronger year-to-year competition on the evening, including one of NBC's biggest-ever "Sunday Night Football" contests (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the "2010 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7). "AMAs" won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the "American Music Awards" surged over last year's telecast by +12% in Teens 12-17 (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the "American Music Awards" marked its highest number in 6 years with Kids 2-11 � best since 2004.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/21/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.