or


[11/22/10 - 08:47 AM]
ABC's "American Music Awards" Grows with Younger Viewers
ABC spins the numbers for Sunday, November 21.

[via press release from ABC]

ABC's "American Music Awards" Grows with Younger Viewers

Some early info on ABC's American Music Awards, ahead of the regular press release.

Up against stiff competition on the evening, including a big Sunday Night Football contest (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the 2010 American Music Awards made ABC the dominant #1 non-sports network from 8-11pm among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7).

· The AMAs won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the American Music Awards surged over last year's telecast by +12% in Teens (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the �American Music Awards� marked its highest number in 6 years with Kids 2-11 - best since 2004.

Quick Take for Sunday, November 21, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Stiff Competition from One of NBC's Biggest-Ever Sunday NFL Games and An NFL-Boosted CBS, ABC's "2010 American Music Awards" is No. 1 in Key Demos

Growing Year to Year with Younger Viewers, ABC's "AMAs" Surges Over Last Year in Teens and Kids, with its Best Number in 6 Years with Kids 2-11

"2010 American Music Awards" (8:00-11:00 p.m.)

Up against stronger year-to-year competition on the evening, including one of NBC's biggest-ever "Sunday Night Football" contests (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the "2010 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7). "AMAs" won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the "American Music Awards" surged over last year's telecast by +12% in Teens 12-17 (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the "American Music Awards" marked its highest number in 6 years with Kids 2-11 � best since 2004.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/21/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.

[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[03/24/15 - 12:45 PM]
Turner Scores Three of Basic Cable's Top 6 Networks in Primetime Delivery of Adults 18-49, With TBS, Adult Swim and TNT in the Mix
Turner further spins the numbers for the week of March 2-8.

[03/24/15 - 10:24 AM]
ABC's "Jimmy Kimmel Live" Is Monday's No. 1 Late-Night Talker in Households
ABC spins the late-night numbers for Monday, March 23.

[03/24/15 - 10:16 AM]
USA Network Hit Series "Suits" Reaches Season High in Key Demos
USA further spins the numbers for Wednesday, March 4.

[03/24/15 - 09:48 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 9-13.