or


[11/22/10 - 08:47 AM]
ABC's "American Music Awards" Grows with Younger Viewers
ABC spins the numbers for Sunday, November 21.

[via press release from ABC]

ABC's "American Music Awards" Grows with Younger Viewers

Some early info on ABC's American Music Awards, ahead of the regular press release.

Up against stiff competition on the evening, including a big Sunday Night Football contest (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the 2010 American Music Awards made ABC the dominant #1 non-sports network from 8-11pm among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7).

· The AMAs won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the American Music Awards surged over last year's telecast by +12% in Teens (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the �American Music Awards� marked its highest number in 6 years with Kids 2-11 - best since 2004.

Quick Take for Sunday, November 21, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Stiff Competition from One of NBC's Biggest-Ever Sunday NFL Games and An NFL-Boosted CBS, ABC's "2010 American Music Awards" is No. 1 in Key Demos

Growing Year to Year with Younger Viewers, ABC's "AMAs" Surges Over Last Year in Teens and Kids, with its Best Number in 6 Years with Kids 2-11

"2010 American Music Awards" (8:00-11:00 p.m.)

Up against stronger year-to-year competition on the evening, including one of NBC's biggest-ever "Sunday Night Football" contests (NY Giants-Philadelphia Eagles) and an NFL prime overrun-boosted CBS, the "2010 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/11), beating CBS in the 3-hour time period by 48% (2.9/7). "AMAs" won its 3-hour time period over football in other key demographics, including Women 18-34 (5.0/13), Women 18-49 (5.7/14), Women 25-54 (6.1/14), Teens 12-17 (3.7/11) and Kids 2-11 (2.5/10).

· Growing year to year among younger viewers, the "American Music Awards" surged over last year's telecast by +12% in Teens 12-17 (3.7/11 vs. 3.3/12) and by +19% in Kids 2-11 (2.5/10 vs. 2.1/9). In fact the "American Music Awards" marked its highest number in 6 years with Kids 2-11 � best since 2004.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/21/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.

[02/13/17 - 10:16 AM]
"The 59th Annual Grammy Awards" Delivers 26.05 Million Viewers, Largest Audience Since 2014
CBS spins the numbers for Sunday, February 12.

[02/13/17 - 09:16 AM]
Sunday's Broadcast Ratings: Grammys Deliver Big Win for CBS
The Eye's coverage is on par with last year's Monday telecast among adults 18-49.

[02/12/17 - 02:03 PM]
Golden State-Oklahoma City on ABC Delivers Highest-Rated Non-Christmas NBA Regular-Season Game Since 2013
ESPN spins the numbers for Saturday, February 11.

[02/12/17 - 09:30 AM]
"Dateline NBC" Is #1 Non-Sports Program, Equals Highest Adults 18-49 Rating Since April 2016
NBC spins the numbers for Saturday, February 11.

[02/12/17 - 08:57 AM]
Saturday's Broadcast Ratings: NBA Sparks Easy Victory for ABC
The Alphabet wins the night among adults 18-49 by a healthy margin.

[02/12/17 - 08:01 AM]
"Saturday Night Live" Hits a Six-Year High in Metered-Market Households
NBC spins the late-night numbers for Saturday, February 11.

[02/11/17 - 08:33 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Edges Out Demo Crown
"Hawaii Five-0" and "Shark Tank" share the top spot among adults 18-49.