or


[11/30/10 - 04:52 PM]
Disney XD Sets November Highs in Total Day and Prime
Disney XD spins the numbers for the month of November.

[via press release from Disney XD]

Ratings Highlights for November 2010 -- Final National Ratings

Disney XD Sets November Highs in Total Day and Prime; Becomes the Network's 2nd-Most-Watched Month Ever in Prime Across All Boy Demos

Delivers its 23rd Straight Month of Year-to-Year Increases in Prime in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 21st Straight Month in Boys 6-14 and Boys 6-11 - Currently the Longest Streak of its Kind for Any Kid-Catering Network

Exceeds Nicktoons by Double-Digit Percent Margins Across All Target Kid Demos

"Pair of Kings" Doubles to Quintuples Nicktoons on Mondays at 8 O'Clock

November '10

Total Day

November '10 wrapped as Disney XD's most-watched November in the network's history in Total Day in Total Viewers (275,000), Kids 6-14 (142,000), Boys 6-14 (92,000), Kids 6-11 (117,000), Boys 6-11 (76,000), Tweens 9-14 (84,000) and Boys 9-14 (55,000), posting hefty double-digit, year-to-year percent increases across the board.

Impressively, Disney XD has increased its Total Day audience year to year for 23 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD held a wide margin of victory over Nicktoons, defeating the kid-targeting cable network by 58% among Kids 6-14 (142,000 vs. 90,000), by 35% among Boys 6-14 (92,000 vs. 68,000), by 65% among Kids 6-11 (117,000 vs. 71,000), by 41% among Boys 6-11 (76,000 vs. 54,000), by 56% among Tweens 9-14 (84,000 vs. 54,000) and by 38% among Boys 9-14 (55,000 vs. 40,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 142,000 vs. 121,000), Boys 6-14 (+16% - 92,000 vs. 79,000), Kids 6-11 (+23% - 117,000 vs. 95,000), Boys 6-11 (+25% - 76,000 vs. 61,000), Tweens 9-14 (+14% - 84,000 vs. 74,000) and Boys 9-14 (+12% - 55,000 vs. 49,000).

Prime

Disney XD registered new November highs in Prime across the board -- Total Viewers (341,000), Kids 6-14 (187,000), Boys 6-14 (127,000), Kids 6-11 (153,000), Boys 6-11 (104,000), Tweens 9-14 (117,000) and Boys 9-14 (80,000) -- exceeding year-ago levels by significant double-digit percent margins and becoming the network's 2nd-most-watched month on record in Boys 6-14, Boys 6-11 and Boys 9-14, behind only June '10. In addition, November '10 wrapped as the channel's 3rd-most-watched month of all time in the Kids 6-14, Kids 6-11 and Tweens 9-14.

Disney XD currently holds the longest growth streak of any kid-targeting cable network, growing its monthly audience year to year for the 23rd consecutive month among Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 21st straight month among Boys 6-14 and Boys 6-11.

· Disney XD surpassed Nicktoons by 31% among Kids 6-14 (187,000 vs. 143,000), by 14% among Boys 6-14 (127,000 vs. 111,000), by 38% among Kids 6-11 (153,000 vs. 111,000), by 20% among Boys 6-11 (104,000 vs. 87,000), by 33% among Tweens 9-14 (117,000 vs. 88,000) and by 19% among Boys 9-14 (80,000 vs. 67,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Total Viewers (+14% - 341,000 vs. 299,000), Kids 6-14 (+22% - 187,000 vs. 153,000), Boys 6-14 (+22% - 127,000 vs. 104,000), Kids 6-11 (+34% - 153,000 vs. 114,000), Boys 6-11 (+39% - 104,000 vs. 75,000), Tweens 9-14 (+17% - 117,000 vs. 100,000) and Boys 9-14 (+18% - 80,000 vs. 68,000).

Programming Highlights

On November 22, "Pair of Kings" (8:00 - 8:30 p.m.) delivered its best ratings since relocating to its new Monday 8 o'clock time period in Total Viewers (753,000) and across all target kid demos, including Kids 6-14 (513,000/1.4 rating), Boys 6-14 (332,000/1.8 rating), Kids 6-11 (402,000/1.6 rating), Boys 6-11 (255,000/2.0 rating), Tweens 9-14 (331,000/1.4 rating) and Boys 9-14 (201,000/1.6 rating).

· On Mondays at 8 o'clock, "Pair of Kings" more than tripled Nicktoons in the half-hour among Kids 6-14 (240% - 438,000 vs. 129,000), Kids 6-11 (241% - 344,000 vs. 101,000) and more than quintupled among Tweens 9-14 (402% - 306,000 vs. 61,000). Among the channel's core boy demos, "Pair of Kings" more than doubled Nicktoons Boys 6-14 (161% - 258,000 vs. 99,000), Boys 6-11 (162% - 207,000 vs. 79,000), and nearly quadrupled among Boys 9-14 (298% - 179,000 vs. 45,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. November 2010: 11/1/10-11/28/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). "Pair of Kings": 11/8-11/22/10, Mondays at 8:00 p.m..





  [november 2010]  
S
M
T
W
T
F
S
 


· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.