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Ratings Highlights for Monday, January 3, 2011
Preliminary National Ratings
Return of 2010's Breakout Hit Series "Pretty Little Liars" Becomes ABC Family's No. 2 Telecast Ever in Women 18-34/Females 12-34
Posts Series Highs in Total Viewers and All Target Demos
Stands as Cable's No. 1 Series Premiere of the 2010/11 Season in
Core Millennials, and Cable's No. 1 Telecast Overall in Female Teens
Surges By Nearly 2 Million Total Viewers and Almost 1 Million
Adult 18-49 Viewers Over Last June's Series Launch
"Pretty Little Liars" (8:00-9:00 p.m.)
The winter season debut of last year's breakout hit "Pretty Little Liars" stood as ABC Family's No. 2 telecast ever in Women 18-34 (1.2 million/3.5 rating) and Females 12-34 (2.5 million/5.3 rating), ranking No. 1 in hour across all TV in the key demos.
Moreover, the 1B premiere delivered series highs across all target demos, including Total Viewers (4.2 million), Adults 18-34 (1.4 million/2.1 rating), Adults 18-49 (1.9 million/1.5 rating), Women 18-49 (1.6 million/2.4 rating) and Viewers 12-34 (2.9 million/3.1 rating).
· "Pretty Little Liars" now stands as cable's No. 1 premiere of the 2010/11 season to date in Viewers 12-34 and Females 12-34, and cable's No. 1 telecast overall this season in Female Teens (1.3 million/10.5 rating).
· "Pretty Little Liars" ranked among ABC Family's Top 5 telecasts ever in Adults 18-34 and Viewers 12-34, and among its Top 5 series telecasts ever in Total Viewers and Women 18-49.
· The Winter 1B premiere of "Pretty Little Liars" catapulted over its series launch last summer (6/8/10) across-the-board, including by nearly 2 million Total Viewers (4.2 million vs. 2.5 million), by 67% among Adults 18-34 (1.4 million vs. 837,000), by 72% among Adults 18-49 (1.9 million vs. 1.1 million) and by 70% among Viewers 12-34 (2.9 million vs. 1.7 million).
Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day: 1/3/11); Year-Ago: 1/4/10, Live + Same Day; 20010/11 season: 9/27/10-1/2/11; ABC Family: Nov. '01- to date.
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