or


[01/04/11 - 08:55 AM]
"The Bachelor" Wins with Women 18-34
ABC spins the numbers for Monday, January 3.

[via press release from ABC]

"The Bachelor" Wins with Women 18-34

Some early points on the season premiere of The Bachelor last night, ahead of the regular press release...

ABC's season opener of The Bachelor from 8-10pm drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. The Bachelor ranked #1 in its time period with Adults 18-34 (tied w/CBS comedy block) and won its slot by 20% in Women 18-34, qualifying as the #1 TV show of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour.

· The Bachelor generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, The Bachelor marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, The Bachelor also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: The Bachelor faced stiffer competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

Quick Take for Monday, January 3, 2011 (Fast Affiliate Live + Same Day Ratings)

Marking ABC's Top Time-Slot Results in 6 Weeks in Viewers and Young Adults, "The Bachelor" Opener Finishes as Monday's No. 1 TV Series with Women 18-34

Despite Increased Competition, "The Bachelor" Outdraws 2 of its Last 3 Debuts

On its Return to First-Run, "Castle" Jumps Over its Last Original by 2.0 Million Viewers and by 26% in Adults 18-49, while Leading its Slot Across Key Women

"The Bachelor" (8:00-10:00 p.m.)

ABC's season opener of "The Bachelor" from 8:00-10:00 p.m. drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. "The Bachelor" ranked No. 1 against regular competition in its time period with Adults 18-34 (2.6/7, tied w/CBS comedy block) and won its slot by 20% in Women 18-34 (3.6/10 vs. 3.0/8), qualifying as the No. 1 TV series of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour (2.6/7 to 3.1/8).

· In viewers and young adults, "The Bachelor" generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, "The Bachelor" marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, "The Bachelor" also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: "The Bachelor" faced stronger competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

"Castle" (10:00-11:00 p.m.)

Returning to originals for the first time since early December, ABC's "Castle" took second in the 10 o'clock hour to its CBS and NBC competition in Total Viewers (9.6 million) and Adults 18-49 (2.4/7), while ranking No. 1 in the time slot across all key Women demos: W18-34 (2.1/6), W18-49 (3.2/8) and W25-54 (4.3/10).

· "Castle" improved significantly over its most recent original telecast, increasing by +2.0 million viewers and by +26% in Adults 18-49 (7.6 million and 1.9/5 on 12/6/10). In addition, "Castle" paced well ahead of its season averages (8.8 million and 2.1/6) in both viewers (+9%) and young adults (+14%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 1/3/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· BACHELOR, THE (ABC)





most recent ratings | view all posts
[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:27 AM]
"48 Hours: Operation Murder" Is Saturday's #1 Non-Sports Program with Viewers for Third Week This Season
CBS News spins the numbers for Saturday, October 14.

[10/17/17 - 09:27 AM]
On Its First Night in Brooklyn, ABC's "Jimmy Kimmel Live" Scores Season Highs
ABC spins the late-night numbers for Monday, October 16.

[10/17/17 - 09:06 AM]
"Tonight Show" Wins the Late-Night Ratings Week of Oct. 9-13 in 18-49 with Its Biggest Margins in Three Weeks
NBC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 08:55 AM]
"60 Minutes" Edition That Moved Congress and the President Makes the Nielsen Top 5
CBS News spins the numbers for Sunday, October 15.