or


[01/04/11 - 08:55 AM]
"The Bachelor" Wins with Women 18-34
ABC spins the numbers for Monday, January 3.

[via press release from ABC]

"The Bachelor" Wins with Women 18-34

Some early points on the season premiere of The Bachelor last night, ahead of the regular press release...

ABC's season opener of The Bachelor from 8-10pm drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. The Bachelor ranked #1 in its time period with Adults 18-34 (tied w/CBS comedy block) and won its slot by 20% in Women 18-34, qualifying as the #1 TV show of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour.

· The Bachelor generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, The Bachelor marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, The Bachelor also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: The Bachelor faced stiffer competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

Quick Take for Monday, January 3, 2011 (Fast Affiliate Live + Same Day Ratings)

Marking ABC's Top Time-Slot Results in 6 Weeks in Viewers and Young Adults, "The Bachelor" Opener Finishes as Monday's No. 1 TV Series with Women 18-34

Despite Increased Competition, "The Bachelor" Outdraws 2 of its Last 3 Debuts

On its Return to First-Run, "Castle" Jumps Over its Last Original by 2.0 Million Viewers and by 26% in Adults 18-49, while Leading its Slot Across Key Women

"The Bachelor" (8:00-10:00 p.m.)

ABC's season opener of "The Bachelor" from 8:00-10:00 p.m. drew an average audience of 9.0 million viewers and a 2.9/7 in Adults 18-49, taking second place to CBS' original comedy block. "The Bachelor" ranked No. 1 against regular competition in its time period with Adults 18-34 (2.6/7, tied w/CBS comedy block) and won its slot by 20% in Women 18-34 (3.6/10 vs. 3.0/8), qualifying as the No. 1 TV series of the night on the latter measure. The veteran ABC unscripted series built steadily throughout its broadcast in viewers and young adults, surging by 19% in Adults 18-49 from its first half-hour to its final half-hour (2.6/7 to 3.1/8).

· In viewers and young adults, "The Bachelor" generated ABC's strongest performance in the 2-hour time period in 6 weeks - since 11/22/10.

· Retaining nearly all of its year-ago premiere audience (95%) despite facing stiffer competition, "The Bachelor" marked its 2nd-most-watched debut since September '07 (4 seasons ago). In addition to topping 2 of its last 3 debuts, "The Bachelor" also drew more viewers than its openers in October 2006, January 2006, March 2005 and September 2004. Please note: "The Bachelor" faced stronger competition this year from originals of CBS' Monday comedy block, as opposed to repeat comedies on its last two January premieres in 2010 and 2009.

"Castle" (10:00-11:00 p.m.)

Returning to originals for the first time since early December, ABC's "Castle" took second in the 10 o'clock hour to its CBS and NBC competition in Total Viewers (9.6 million) and Adults 18-49 (2.4/7), while ranking No. 1 in the time slot across all key Women demos: W18-34 (2.1/6), W18-49 (3.2/8) and W25-54 (4.3/10).

· "Castle" improved significantly over its most recent original telecast, increasing by +2.0 million viewers and by +26% in Adults 18-49 (7.6 million and 1.9/5 on 12/6/10). In addition, "Castle" paced well ahead of its season averages (8.8 million and 2.1/6) in both viewers (+9%) and young adults (+14%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 1/3/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· BACHELOR, THE (ABC)









most recent ratings | view all posts
[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 09:03 AM]
American Pharoah's Victory in Haskell Invitational on NBC Is Most-Watched Summer Race in 13 Years
NBC spins the numbers for Sunday, August 2.

[08/04/15 - 08:51 AM]
NBC Sweeps Monday in All Key Measures Among the Big 4, Wins 6 of 6 Half-Hours in Adults 18-49
NBC spins the numbers for Monday, August 3.

[08/04/15 - 08:35 AM]
ABC's "Bachelor in Paradise" Monday Debut Surges by Double Digits From Its Sunday Premiere in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 3.

[08/04/15 - 08:20 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "American Ninja Warrior"
The Peacock nearly doubles its closest competitor among adults 18-49.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.