[01/05/11 - 01:08 PM]
HGTV's January 1 Ratings Provide Rosy Start for New Year
HGTV spins the numbers for Saturday, January 1.

[via press release from HGTV]


Network Opens Doors to 2011 HGTV Dream Home With Rose Parade Float

New York, N.Y. [For Immediate Release - January 5, 2011] HGTV's New Year's Day programming provided a rosy start to 2011 for the lifestyle network, delivering the highest Total Day average impressions ever among HH's (1,032,000) and key demos including: P18+ (1,330,000), P18-49 (448,000) and P25-49 (417,000). The annual airing of the Rose Parade and the programming following it averaged more than 2 million viewers during the 11A-8P day part, making it the strongest audience the network has seen on Rose Parade Day since it began airing the parade in 1996. Compared to the prior year, the daytime rating for New Year's Day 2011 was at least 25% higher among all key demos. HGTV's airing of Rose Parade 2011 was the highest rated Ad-Supported Cable program in its time period among P18+.

Sparked by interest in the first ever HGTV Rose Parade float - a replica of the 2011 HGTV Dream Home in Stowe, Vermont -- HGTV's airing of Rose Parade 2011 on New Year's Day at 11A delivered a 2.2 HH Rtg/1.1 P25-54 Rtg, for increases of 38% each over the Rose Parade 2010. This was the highest rated airing of the parade since 2006 among both HHs and P25-54. On average, the Rose Parade 2011 attracted nearly 3.5 million viewers to HGTV, an increase of more than 50% over the prior year.

The premiere of HGTV Dream Home 2011 immediately following on New Year's Day at 1P delivered a 1.7 HH Rtg/0.9 P25-54 Rtg, for increases of 21% and 29%, respectively over the premiere of HGTV Dream Home 2010. This is the highest ever premiere of an HGTV Dream Home special among HHs and ties the highest ever premiere of the HGTV Dream Home among P25-54 and P18-49. On average, HGTV Dream Home 2011 attracted its largest audience yet to the premiere since it began airing in 2004. It was viewed by more than 2.6 million people on New Year's Day, representing an increase of 36% over the premiere of the special in 2010.

HGTV took advantage of the holiday audience to premiere sneak peeks of new programs which also held viewer's attention despite heavy competition. The premiere of Cash & Cari at 2P delivered a 67% increase among P25-54 ratings compared to the same time period New Year's Day 2010. The sneak of season two of Selling New York at 2:30P delivered an 11% increase among P25-54 ratings compared to the same time period New Year's Day 2010. In addition, the premiere of House Hunters: Million Dollar Homes, RV 2011, and Million Dollar Rooms delivered significant increases among P25-54 ratings compared to the same time period on New Year's Day 2010.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.

  [january 2011]  


most recent ratings | view all posts
[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.

[08/09/17 - 01:03 PM]
Travel Channel's "Man v. Food" Premieres with Winning Ratings
Travel Channel spins the numbers for Monday, August 7.

[08/09/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock once again tops the night by a wide margin.

[08/08/17 - 12:17 PM]
Hallmark Channel's Annual "Summer Nights" Programming Event Boosts Network to #1 in Prime Time
The Hallmark Channel spins the numbers for the week of July 31-August 6.

[08/08/17 - 08:33 AM]
Monday's Broadcast Ratings: "Bachelorette" Finale Puts ABC on Top
The Alphabet easily wins the evening among total viewers and adults 18-49.