or


[01/05/11 - 01:08 PM]
HGTV's January 1 Ratings Provide Rosy Start for New Year
HGTV spins the numbers for Saturday, January 1.

[via press release from HGTV]

HGTV'S JANUARY 1 RATINGS PROVIDE ROSY START FOR NEW YEAR

Network Opens Doors to 2011 HGTV Dream Home With Rose Parade Float

New York, N.Y. [For Immediate Release - January 5, 2011] HGTV's New Year's Day programming provided a rosy start to 2011 for the lifestyle network, delivering the highest Total Day average impressions ever among HH's (1,032,000) and key demos including: P18+ (1,330,000), P18-49 (448,000) and P25-49 (417,000). The annual airing of the Rose Parade and the programming following it averaged more than 2 million viewers during the 11A-8P day part, making it the strongest audience the network has seen on Rose Parade Day since it began airing the parade in 1996. Compared to the prior year, the daytime rating for New Year's Day 2011 was at least 25% higher among all key demos. HGTV's airing of Rose Parade 2011 was the highest rated Ad-Supported Cable program in its time period among P18+.

Sparked by interest in the first ever HGTV Rose Parade float - a replica of the 2011 HGTV Dream Home in Stowe, Vermont -- HGTV's airing of Rose Parade 2011 on New Year's Day at 11A delivered a 2.2 HH Rtg/1.1 P25-54 Rtg, for increases of 38% each over the Rose Parade 2010. This was the highest rated airing of the parade since 2006 among both HHs and P25-54. On average, the Rose Parade 2011 attracted nearly 3.5 million viewers to HGTV, an increase of more than 50% over the prior year.

The premiere of HGTV Dream Home 2011 immediately following on New Year's Day at 1P delivered a 1.7 HH Rtg/0.9 P25-54 Rtg, for increases of 21% and 29%, respectively over the premiere of HGTV Dream Home 2010. This is the highest ever premiere of an HGTV Dream Home special among HHs and ties the highest ever premiere of the HGTV Dream Home among P25-54 and P18-49. On average, HGTV Dream Home 2011 attracted its largest audience yet to the premiere since it began airing in 2004. It was viewed by more than 2.6 million people on New Year's Day, representing an increase of 36% over the premiere of the special in 2010.

HGTV took advantage of the holiday audience to premiere sneak peeks of new programs which also held viewer's attention despite heavy competition. The premiere of Cash & Cari at 2P delivered a 67% increase among P25-54 ratings compared to the same time period New Year's Day 2010. The sneak of season two of Selling New York at 2:30P delivered an 11% increase among P25-54 ratings compared to the same time period New Year's Day 2010. In addition, the premiere of House Hunters: Million Dollar Homes, RV 2011, and Million Dollar Rooms delivered significant increases among P25-54 ratings compared to the same time period on New Year's Day 2010.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.





  [january 2011]  
S
M
T
W
T
F
S
      


· CASH & CARI (HGTV)
· SELLING NEW YORK (HGTV)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.