[01/05/11 - 06:07 AM]
"Sunday Night Football" No. 1 Show of Primetime Season; Undefeated vs. Competition in 2010
NBC spins the numbers for the season to date.

[via press release from NBC]


SNF No. 1 Show of Primetime TV Season Among Viewers and All Key Adult and Male Demos

SNF Defeats Nightly Competition Every Game This Season

First Time on Record That a Sports Series Has Been the Most-Watched Show From Start of Primetime Season to End of NFL Season

"Sunday Night Football" Averages Record 21.8 Million Viewers

"Football Night in America" Draws Record Audience

NEW YORK - Jan. 5, 2011 - "Sunday Night Football" finished the season as the No. 1 show in primetime (Viewers 2+, all key adult and male demos), the first time on record (since the advent of people meters in 1987) that a sports series has been the most-watched show from the start of the primetime TV season to the end of the NFL regular season, and defeated its nightly competition every week this season according to The Nielsen Company.

"Nearly six years ago we worked with the NFL to create 'Football Night in America' - a night that America would reserve for football and over the five football seasons since, we have steadily built that night," said Dick Ebersol, Chairman NBC Universal Sports and Olympics. "Thanks in large part to the incredible unscripted drama generated each week by the NFL and its players, the terrific schedule that the league has afforded us, our production team and on-camera talent whose passion and dedication translates into an unmatched viewing experience, and our broad promotion that reaches the casual fan, I am proud to say that "Sunday Night Football" has become No.1 show on primetime television."


SNF was the No. 1 show all 18 nights this season vs. its competition (16 Sundays, one Tuesday and one Thursday), averaging 21.8 million viewers (based on most current Nielsen figures), a gain of 12 percent from last year (19.4 million) and the best viewership for the NFL's premier primetime broadcast package in 14 years.

"Sunday Night Football's" 13.0 household rating and 21 share for the 2010 season is 11 percent higher last year (11.7/19) and the best household rating for the NFL's premier primetime package in more than a decade.

In the five years since the shift of the NFL's premier primetime package from Monday to Sunday nights, SNF is averaging 21.8 million viewers, more than five million more viewers than the last season of Monday Night Football on ABC (16.2 million in 2005).

"Football Night in America" averaged 8.3 million viewers this season, up 12 percent over last season (7.4 million) and its best viewership ever.

In addition to the gains seen by "Sunday Night Football" on NBC in 2010, all of the NFL television partners (Fox, CBS, ESPN and NFL Network) will show increased viewership for the 2010 season. This marks the third year in a row that all NFL television partners have seen viewership increases. Final viewership numbers from Nielsen will be available later this week.

SNF NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season, "Sunday Night Football" ranked as the most-watched show (persons 2+) and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54, based on Nielsen live + same day data. Additionally, SNF is the No. 3 show among Women 18-34 behind only Grey's Anatomy and Glee, and, remarkably, No. 3 among Women 18-49 behind only Dancing with the Stars and Grey's Anatomy.

SNF FINISHES SEASON UNDEFEATED: This season, "Sunday Night Football" was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday). Last season, SNF was the most-watched Sunday night primetime broadcast in a then-record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

SNF FINAL AVERAGE VIEWERSHIP: "Sunday Night Football" averaged 21.8 million viewers for the 2010 season, the most in its five-year history, 2.4 million more than last year (19.4 million) and 5.2 million more than 2008 (16.6 million). Additionally, the 21.8 million is the most for the NFL's premier primetime package (SNF on NBC 2006-2010, MNF on ABC 1970-2005) since 1996 (22.7 million). The final average household rating of 13.0/21 is the best ever for "Sunday Night Football," 11-percent higher than last year's 11.7/19 and 27 percent ahead of 2008 (10.2/16).

Viewers 2+ HH rtg.
1. 2010, 21.8 million, 13.0/21
2. 2009, 19.4 million, 11.7/19
3. 2006, 17.5 million, 11.0/18
4. 2008, 16.6 million, 10.2/16
5. 2007, 16.0 million, 10.0/16

NBC PRIMETIME GAMES WITH 20 MILLION-OR-MORE VIEWERS: This season, 11 NBC primetime NFL games surpassed 20 million viewers, the most in NBC's five-year "Sunday Night Football" history. In 2009 there were seven to surpass 20 million and in 2006-2008 a total of six games reached that milestone.

2010 - 11
2009 - 7
2008 - 2
2007 - 1
2006 - 3

MOST WATCHED "SUNDAY NIGHT FOOTBALL" GAMES: Seven of the Top 10 most-watched "Sunday Night Football" games ever took place this season.

1. 12/12/10, Eagles-Cowboys, 25.73 million (SNF Week 14)
2. 10/24/10, Vikings-Packers, 25.68 million (Favre Return to Lambeau II)
3. 9/12/10, Cowboys-Redskins, 25.3 million (SNF: Week 1)
4. 9/20/09, Giants-Cowboys, 24.8 million (Dallas Cowboys Stadium Debut)
5. 12/19/10, Packers-Patriots, 24.2 million (SNF Week 15)
6. 12/28/10, Vikings-Eagles, 23.7 million (SNF Week 16 - Tuesday Game)
7. 11/21/10, Giants-Eagles, 23.2 million (SNF: Week 11)
T8. 09/19/10, Giants-Colts, 23.1 million ("Manning Bowl II")
T8. 12/14/08, Giants-Cowboys, 23.1 million
10. 9/10/06, Colts-Giants, 22.6 million (Original "Manning Bowl")

*The NFL Kickoff Opener on Thursday, Sept. 9, 2010 between the Vikings and Saints generated an average viewership of 27.5 million people.

"FOOTBALL NIGHT" DRAWS RECORD AUDIENCE: The critically acclaimed "Football Night in America," had its best season ever, drawing a record 8.3 million viewers (7:30-8:15 p.m. ET), a gain of 12 percent over last season (7.4 million), 32 percent over 2008 (6.3 million), 34 percent over 2007 (6.2 million) and 28 percent over 2006 (6.5 million).

MORE ARE WATCHING NFL FOOTBALL ON SUNDAY NIGHTS: In the five years since the shift of the NFL's premier primetime package from Monday to Sunday nights, "Sunday Night Football" is averaging 5.6 million more viewers (21.8 million) than the last season of Monday Night Football on ABC in 2005 (16.2 million).


FULL 2010 SEASON: 1. New Orleans, 25.0/34
2. Milwaukee, 21.9/33
3. Las Vegas, 20.8/31
4. Pittsburgh, 20.3/30
5. Norfolk, 20.2/29
6. Indianapolis, 19.7/29
7. Baltimore, 18.9/29
T8. Minneapolis, 18.5/28
T8. Richmond, 18.5/28
10. Philadelphia, 18.4/27
11. Nashville, 17.8/25
12. Washington, D.C., 17.7/28
13. San Diego, 17.2/28
14. Dallas, 17.0/27
15. Albuquerque, 16.0/24
T16. Charlotte, 15.3/24
T16. Kansas City, 15.3/23
18. Chicago, 15.0/23
T19. St. Louis, 14.7/22
T19. Ft. Myers, 14.7/23

# # #

WEEK 17 RAMS-SEAHAWKS NOTES: Sunday night's Rams-Seahawks SNF game, in which the Seattle Seahawks defeated the St. Louis Rams 16-6 in a 'win-and-in' contest to clinch the NFC West title, drew 19.4 million viewers, 19 percent ahead of last year's Week 17 game (Bengals-Jets, 16.3 million) and was the most-watched season-ending game in 13 years (Patriots-Dolphins, 21.8 million in 1997 on ABC).

The 11.3/18 national rating for Sunday night's game is 13 percent ahead of last year's Week 17 SNF game (Bengals-Jets, 10.0/15).

SNF TOP 2 SHOWS OF WEEK: For the week ending Jan. 2, 2011, the two most-watched shows on primetime television were both NFL primetime games on NBC with the special Tuesday edition of "Sunday Night Football" ranking No. 1 with 23.7 million and Sunday's Rams-Seahawks game ranking No. 2 at 19.4 million.


2010 1/2/2011 NBC StL-Sea 21.8 million
2009 1/3/2010 NBC Cin-NYJ 16.3 million
2008 12/28/2008 NBC Den-SD 14.8 million
2007 12/30/2007 NBC Ten-Ind 15.8 million
2006 12/31/2006 NBC GB-Chi 13.4 million
2005 1/1/2006 ESPN StL-DAL 9.1 million
2004 1/2/205 ESPN Dal-NYG 8.6 million
2003 12/28/2003 ESPN Pit-Bal 10.4 million
2002 12/30/2002 ABC SF-StL 13.1 million
2001 1/7/2002 ABC Min-Bal 18.8 million
2000 12/25/2000 ABC Dal-Ten 17.3 million
1999 1/3/2000 ABC SF-Atl 14.8 million
1998 12/28/1998 ABC Pit-Jax 16.8 million
1997 12/22/1997 ABC NE-Mia 21.8 million


St. Louis, 38.7/53
Seattle, 35.4/58
New Orleans, 22.9/31
Las Vegas, 20.1/29
Oklahoma City, 19.0/27
Tulsa, 18.3/24
Baltimore, 16.7/25
Milwaukee, 16.0/24
Portland, 15.6/26
Norfolk, 15.4/22

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named 'Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: 'NBC Sunday Night Football,' which is the premier primetime NFL game of the week; 'Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL 'Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

  [january 2011]  


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