GOLD RUSH: ALASKA RETURNS WITH A VENGEANCE, WATCHED BY 3.7 MILLION PEOPLE IN ITS FOURTH PREMIERE

(Silver Spring, Md.) - Discovery Channel's GOLD RUSH: ALASKA continues to dominate on Fridays, with the January 7 premiere episode The Ultimate Price earning a 2.6 HH rating and 1.93 in the key P25-54 demo. The 10PM premiere telecast, watched by 3.7 million people, was +30% over the third episode, which premiered December 17, 2010 (1.93 vs 1.48 P25-54).

Compared to all Discovery Channel programming in 2010, only telecasts of DEADLIEST CATCH, AFTER THE CATCH and LIFE brought higher P25-54 ratings.

Gold Rush "The Ultimate Price"

Friday 1/7/11, L+SD, Coverage AA%

· HH: 2.60 AA% and 2,612k

· 3,706k P2+

· P25-54: 1.93 AA% and 2,077k (half hours: 1.85/2.01 skew: 70% male)

· P18-49: 1.74 AA% and 1,957k

· P18-34: 1.46 AA% and 844k

· M25-54: 2.76 and 1,459k

· W25-54: 1.13 and 618k

· M18-49: 2.36 and 1,316k

· M18-34: 1.75 and 507k

GOLD RUSH: ALASKA returns Friday, January 14th at 10PM ET/PT for the fifth in its 10-episode run.