Investigation Discovery Breaks All-Time Network Record -- 1.0HH and 936K Delivery -- with "On the Case with Paula Zahn"
(Silver Spring, Md.) ID broke its all-time network rating and delivery record with an original episode of On the Case with Paula Zahn (Sun, Jan. 9), garnering a HH rating of 1.01 and record-breaking delivery for P2+ (936k) and P25-54 (527k).
On the Case beat Comedy Central, TBS, AMC, Spike, Lifetime, MTV, among others in P25-54 delivery and out delivered TBS, FX, TRU, Lifetime, Comedy Central, Syfy, AMC, Hallmark and others for W25-54.
Sunday was also ID's best primetime ever for P2+ (790k) and P25-54 (424k).
Source: The Nielsen Company, NHI Calendar, 1/27/08-1/09/11, Live +SD data, Time Period Based Dayparts - Prime (M-Su, 8p-11p) and On the Case with Paula Zahn (Su 10p-11p)