or


[01/18/11 - 01:12 PM]
MTV's "Skins" Debuts With a 3.4 Rating (P12-24) and 3.26 Million Total Viewers
MTV spins the numbers for Monday, January 17.

[via press release from MTV]

MTV's "SKINS" DEBUTS WITH A 3.4 RATING (P12-34) AND 3.26 MILLION TOTAL VIEWERS

NEWEST SCRIPTED SERIES DRAWS NETWORK'S LARGEST P12-34 AUDIENCE FOR A SERIES LAUNCH

"SKINS" GARNERS HIGHER RATING THAN DEBUTS OF COMPETITIVE SCRIPTED SHOWS ACROSS CABLE AND NETWORK TELEVISION

NEW YORK, NY (January 18, 2011) - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), announced today that its ground-breaking series "Skins" debuted with a 3.4 P12-34 rating and drew the most P12-34 viewers for a show launch in the network's history. MTV's newest scripted series drew 3.26 million total viewers and 2.7 million viewers in its core demo. The show premiered at 10pm on Monday, January 17.

"Skins" bowed to a higher P12-34 rating than the launches of competitive scripted shows across both cable and network television, including ABC Family's "Pretty Little Liars" (2.2 rating - 6/8/10) and "The Secret Life of the American Teenager" (2.3 rating - 07/01/08), as well as CW's "Gossip Girl" (2.3 rating --- 09/17/07), "90210" (2.7 rating - 9/2/08) and "Vampire Diaries" (2.4 rating - 09/1/09).

The series is a key priority in MTV's ongoing scripted programming push that started with last year's coming-of-age comedy "The Hard Times of RJ Berger," returning this Spring, and will continue with the Summer premiere of "Teen Wolf."

Online, the premiere of "Skins" was Twitter's #2 worldwide trending topic and #3 in the U.S. (#mtvskins). The series attracted over 50,000 Facebook fans prior to the series premiere on-air, growing by 230% in the week leading up to its debut.

MTV closed out 2010 with 15% ratings growth among the network's targeted P12-34 audience, making it the largest year-over-year increase since 1999.

Source: The Nielsen Company. Live+SD cvg rtgs. Comparison among series debuts in regularly scheduled time periods only.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [january 2011]  
S
M
T
W
T
F
S
      


· 90210 (CW)
· GOSSIP GIRL (CW)
· HARD TIMES OF RJ BERGER, THE (MTV)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SKINS (MTV)
· TEEN WOLF (MTV)
· VAMPIRE DIARIES, THE (CW)











most recent ratings | view all posts
[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.

[09/29/14 - 09:39 AM]
"The Good Wife" Grows by More Than Two Million Viewers Over Its Year-Ago Season Premiere
CBS spins the numbers for Sunday, September 28.

[09/29/14 - 08:46 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Hold Off Premieres on FOX, ABC
FOX's comedy lineup returns up big thanks to crossover event between "Family Guy" and "The Simpsons."

[09/29/14 - 08:37 AM]
ABC's Season Premiere Sunday Is Up with "Once Upon a Time" Opening at Nearly 2 Year-Highs
ABC spins the numbers for Sunday, September 28.

[09/29/14 - 08:19 AM]
NBC Is Currently #1 for the Night in Every Key Measure - Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers
NBC spins the numbers for Sunday, September 28.

[09/28/14 - 10:29 AM]
Saturday's Broadcast Ratings: ABC Tops Demos, CBS Leads Viewers
"Saturday Night Football" and "48 Hours" lead their respective networks last night.

[09/28/14 - 10:22 AM]
"Chicago Fire" Sets a New Series Record of 12.1 Million Viewers in Live+3
NBC further spins the numbers for Tuesday, September 23.

[09/28/14 - 10:04 AM]
40th Season Premiere of "Saturday Night Live" Equals the Show's Highest Metered-Market Household Rating Since March 8
NBC spins the numbers for Saturday, September 27.

[09/28/14 - 09:04 AM]
Live+3: ABC's "SHIELD" Scores Bigger Playback Lifts Year to Year
ABC further spins the numbers for Tuesday, September 23.

[09/27/14 - 09:03 AM]
Live+3s: "Gotham" Jumps to a 5.0 Rating, Surges Past "Blacklist" and Ties "The Voice"
FOX further spins the numbers for Monday, September 22.

[09/27/14 - 08:41 AM]
"The Blacklist" Set a New Series Record of 17.4 Million Viewers in Live+3
NBC further spins the numbers for Monday, September 22.