or


[01/21/11 - 08:40 AM]
"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two
ABC spins the numbers for Thursday, January 20.

[via press release from ABC]

"Wipeout" Marks ABC's Top Results in 6 Years Against "Idol" Premiere Night Two

Head to head against the second night of Fox's American Idol premiere from 8-9pm, ABC's Wipeout pulled in a strong 8.3 million viewers and a 2.6/7 in Adults 18-49. In fact on both Nielsen measures, Wipeout produced ABC's top time-period results in 6 years against the opening hour of any American Idol Night 2 premiere - since Lost on 1/19/05.

· Despite facing the move of Idol into the time period this year, Wipeout drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night (Deep End = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against Idol, as CBS, NBC, and CW each lost viewers and young adults from 8-9pm. From its first half-hour to its second-half hour, Wipeout surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact from 8:30-9pm, Wipeout ranked #2 to Idol in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

At 9pm coming out of Wipeout, ABC's Grey's Anatomy posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

Quick Take for Thursday, January 20, 2011 (Fast Affiliate Live + Same Day Ratings)

"Wipeout" Marks ABC's Top Results in 6 Years Against Night 2 of an "Idol" Premiere

Despite the Move of "Idol" Into the Time Period This Year, "Wipeout" Improves Its Hour for ABC Year to Year by 17% in Viewers and by 44% in Adults 18-49

ABC is the Only Net to Build Audience Opposite the "Idol" Opener from 8-9pm

ABC's "Grey's Anatomy" Generates Strongest Repeat Numbers This Season

"Wipeout" (8:00-9:00 p.m.)

Head to head against the second night of Fox's "American Idol" premiere from 8:00-9:00 p.m., ABC's "Wipeout" pulled in an impressive 8.3 million viewers and a 2.6/7 in Adults 18-49. In the hour the winter edition of the ABC unscripted series beat out NBC's original comedies, including the well-promoted series debut of "Perfect Couples," by 3.9 million viewers and by 18% in Adults 18-49 ("Community"/"Perfect Couples" = 4.4 million and 2.2/6).

· In viewers and young adults, "Wipeout" produced ABC's top results in 6 years against the opening hour of any "American Idol" Night 2 premiere - since "Lost" on 1/19/05.

· Despite facing the move of "Idol" into the time period this year, "Wipeout" drastically improved the hour year to year for ABC in Total Viewers (+17%) and Adults 18-49 (+44%) over original drama programming on the year-ago night ("Deep End" = 7.1 million and 1.8/5 on 1/21/10).

· ABC was the only net to build audience in the hour against "Idol," as CBS, NBC and CW each lost viewers from 8:00-9:00 p.m. From its first half-hour to its second-half hour, "Wipeout" surged by 9% in viewers (7.9 million to 8.6 million) and by 22% in Adults 18-49 (2.3/6 to 2.8/8). In fact during its second half-hour from 8:30-9:00 p.m., "Wipeout" ranked No. 2 to "Idol" in Adults 18-49, Adults 18-34, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

At 9:00 p.m. coming out of "Wipeout," ABC's "Grey's Anatomy" posted its strongest repeat numbers this season in viewers and young adults (4.7 million and 1.6/4), despite facing all-original competition on CBS, NBC, and Fox.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/20/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· DEEP END, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· WIPEOUT (ABC)











most recent ratings | view all posts
[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.