or


[01/27/11 - 08:43 AM]
ABC's Repeat Comedies Hit Highs on Wednesday/"Off the Map" is #1 in Key Demos
ABC spins the numbers for Wednesday, January 26.

[via press release from ABC]

ABC's Repeat Comedies Hit Highs on Wednesday/"Off the Map" is #1 in Key Demos

Some early points on ABC's Wednesday, ahead of the regular press release.

With a mix of 3 repeat and 2 original programs, up against Fox's 2-hour American Idol, CBS' all-original line-up and NBC's mostly original line-up, ABC ranked #2 Wednesday night in Adults 18-49, tying CBS and beating out fourth-place NBC by 50%. ABC also took second on the evening with Adults 18-34, Men 18-49 and Women 18-34. Once again, the Net grew by strong margins over the same Wednesday last year opposite Idol (1/27/10) in both Total Viewers (+18%) and Adults 18-49 (+24%).

At 8pm, ABC's repeat The Middle defeated its original non-Idol competition in viewers and young adults. Among Adults 18-49, The Middle replay topped NBC's first-run Minute to Win It by 54% and CBS' first-run Live to Dance by 82%. The Middle produced its most-watched-ever repeat telecast on the night.

At 8:30pm, a special repeat of The Middle also bested its non-Idol competition in viewers and young adults, leading the second half hours of Minute to Win It (+40%) and Live to Dance (+91%) by huge margins in Adults 18-49. The ABC sophomore comedy hit its highest-ever replay Adult 18-49 rating on the evening.

At 9pm, ABC's repeat Modern Family built on its lead-in against the third half-hour of Idol, generating the series' strongest-ever repeat numbers with Total Viewers and Adults 18-49.

At 9:30pm, against the final half-hour of Idol, ABC's Cougar Town beat out NBC's Chase by 19% in Total Viewers and by 75% in Adults 18-49.

ABC's Off the Map took second place in the 10 o'clock hour among Adults 18-49, while finishing #1 with Adults 18-34 and Women 18-34. In fact the new ABC drama surged 11% week to week with Women 18-34.

Quick Take for Wednesday, January 26, 2011 (Fast Affiliate Live + Same Day Ratings)

With Strong Results from its Repeat Comedies Against Original Competition, ABC Ranks No. 2 on Wednesday in Adults 18-49, Marking Big Year-to-Year Increases

Drawing its Biggest-Ever Repeat Audience on the Evening, ABC's "The Middle" Dominates Original Competition on CBS and NBC at 8pm

At 8:30pm, a Special Replay "The Middle" Hits a High on the Night in Adults 18-49

"Modern Family" Scores the Series' Strongest-Ever Repeat Numbers

"Cougar Town" Towers Over NBC's "Chase" at 9:30pm in Viewers and Young Adults

ABC's "Off the Map" Ranks No. 1 in the 10pm Hour with Adults 18-34 And Women 18-34, Surging by 11% on the Latter Nielsen Measure

Wednesday Night (8:00-11:00 p.m.)

With a mix of 3 repeat and 2 original programs, up against Fox's 2-hour "American Idol," CBS' all-original lineup and NBC's mostly original lineup, ABC ranked No. 2 on Wednesday night in Adults 18-49 (2.1/6), tying CBS and beating out fourth-place NBC by 50% (1.4/4). ABC also took second on the evening with Adults 18-34, Men 18-49 and Women 18-34.

· The Net grew by strong margins over the same Wednesday last year opposite "Idol" (1/27/10) in both Total Viewers (+20% - 6.0 million vs. 5.0 million) and Adults 18-49 (+24% - 2.1/6 vs. 1.7/5).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's repeat "The Middle" defeated its original non-"Idol" competition in viewers and young adults. Among Adults 18-49, "The Middle" (2.0/6) replay topped NBC's first-run "Minute to Win It" by 54% (1.3/4) and CBS' first-run "Live to Dance" by 82% (1.1/3).

· "The Middle" produced its most-watched-ever repeat telecast (7.0 million) on the night.

"The Middle-SP" (8:30-9:00 p.m.)

At 8:30 p.m., a special repeat of "The Middle" also bested its non-"Idol" competition in viewers (6.6 million) and young adults (2.1/6), leading the second half hours of "Minute to Win It" (+40% - 1.5/4) and "Live to Dance" (+91% - 1.1/3) by huge margins in Adults 18-49.

· The ABC sophomore comedy hit its highest-ever replay Adult 18-49 rating on the evening.

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m., ABC's repeat "Modern Family" built on its lead-in against the third half-hour of Idol, generating the series' strongest-ever repeat numbers with Total Viewers (7.4 million) and Adults 18-49 (2.6/7).

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, against the final half-hour of Idol, ABC's "Cougar Town" beat out NBC's "Chase" by 19% in Total Viewers (5.1 million vs. 4.3 million) and by 75% in Adults 18-49 (2.1/5 vs. 1.2/3).

"Off the Map" (10:00-11:00 p.m.)

ABC's "Off the Map" took second place in the 10 o'clock hour among Adults 18-49 (1.8/5), while finishing No. 1 with Adults 18-34 and Women 18-34.

· The new ABC drama surged 11% week to week with Women 18-34 (2.1/6 vs. 1.9/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 1/19/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· CHASE (NBC)
· COUGAR TOWN (TBS)
· LIVE TO DANCE (CBS)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.