or


[01/27/11 - 03:00 PM]
Discovery Channel Continues New Series Success With Premieres of "Sons of Guns" and "Desert Car Kings"
Discovery spins the numbers for Wednesday, January 26.

[via press release from Discovery]

DISCOVERY CHANNEL CONTINUES NEW SERIES SUCCESS WITH PREMIERES OF "SONS OF GUNS" AND "DESERT CAR KINGS"

Discovery Channel's new 2011 series continue to resonate with viewers. Driven by tune-in for the Wednesday, January 26 primetime line-up, Discovery Channel finished as the #3 ad-supported cable network for delivery among Men 18-49. The premiere of two original new series, SONS OF GUNS and DESERT CAR KINGS, posted double-digit gains in most key demos, compared to the year-ago time slots (1Q10, WED, 9PM, 10PM). These premiere series - plus newcomers GOLD RUSH: ALASKA and FLYING WILD ALASKA - have all been top performers (Top-10 ASCO programs for delivery in key demos) on their respective evenings.

The two 30-minute episodes of SONS OF GUNS were tops among men on Wednesday evening, with the 9PM and 9:30PM telecasts the #8 and #4 cable programs among Men 25-54 delivery (no exclusions), respectively. The 9PM premiere, Civil War Cannon/Shotgun, earned a 1.11 HH / 0.65 P25-54 AA%, delivering 1.49 million people (P2+). This built to the 9:30PM premiere of Master Key, which earned a 1.23 HH / 0.78 P25-54 AA%, delivering 1.69 million people (P2+).

The 10PM DESERT CAR KINGS premiere, Parts and Restoration, was the #7 non-fiction cable program among Men 18-49 on Wednesday evening (#8 among Men 25-54, excluding sports/news), and earned a 0.90 HH / 0.64 P25-54.

New episodes of SONS OF GUNS and DESERT CAR KINGS continue Wednesday, February 2 at 9PM and 10PM, respectively.

Source: NHI. Live+SD AA(000).





  [january 2011]  
S
M
T
W
T
F
S
      


· DESERT CAR KINGS (DISCOVERY)
· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)
· SONS OF GUNS (DISCOVERY)





most recent ratings | view all posts
[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.

[12/02/19 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Remain on Top
The network cruises to victory in all categories last night.

[12/01/19 - 09:23 AM]
Saturday's Broadcast Ratings: College Football Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[11/30/19 - 08:55 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Win Demo Race
The network takes home the adults 18-49 honors while CBS remains the most-watched broadcaster.

[11/29/19 - 11:18 AM]
Thursday's Broadcast Ratings: NFL Wins Thanksgiving for NBC
The network's primetime telecast of the Saints at Falcons dominates the night in all categories.

[11/29/19 - 08:03 AM]
Wednesday's Broadcast Ratings: CBS Originals Top Viewers, Demos
A new "Survivor: Island of the Idols" is the evening's most-watched program.

[11/27/19 - 08:12 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"NCIS" helps push the Eye in front among both categories.

[11/26/19 - 08:13 AM]
Monday's Broadcast Ratings: ABC, FOX & NBC All Share Demo Honors
The Alphabet however is the most-watched network overall last night.

[11/25/19 - 08:16 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with NFL Coverage
"Sunday Night Football" puts the network in front among total viewers and adults 18-49.

[11/24/19 - 09:07 AM]
Saturday's Broadcast Ratings: College Football on ABC Holds Off Competition
The Alphabet edges FOX in both total viewers and adults 18-49 last night.