or


[01/28/11 - 10:07 AM]
ABC's "Wipeout" Beats Out its Non-"Idol" Competition in the 8pm Hour
ABC spins the numbers for Thursday, January 27.

[via press release from ABC]

Quick Take for Thursday, January 27, 2011 (Fast Affiliate Live + Same Day Ratings)

Improving the Time Period Against "American Idol," ABC's "Wipeout" Beats Out its Non-"Idol" Competition in the 8pm Hour

ABC is the Only Net to Build Audience Opposite "Idol" from 8-9pm for the 2nd Week in a Row

Drawing its 2nd-Biggest Repeat Audience of the Season, ABC's "Grey's Anatomy" Dominates Original Competition on NBC and Fox

ABC's "Private Practice" Generates Strongest Repeat Numbers This Season

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" defeated its non-"Idol" competition in Adults 18-49 (2.4/7), beating out NBC's original comedies ("Community"/"Perfect Couples" = 1.9/5) by 26% and CBS' comedies ("The Big Bang Theory"/"$#*! My Dad Says" = 2.3/6) by 4% in the young adult demo. "Wipeout" also took second in the hour to "Idol" with Men 18-49, Teens 12-17 and Kids 2-11.

· Despite facing "Idol" in the time period this year, "Wipeout" registered substantial year-to-year gains in the hour for ABC in Total Viewers (+25% -- 7.6 million vs. 6.1 million) and Adults 18-49 (+33% -- 2.4/7 vs. 1.8/5) over original drama programming on the year-ago night ("The Deep End" on 1/28/10).

· Head to head against "Idol," "Wipeout" was up over the previous week among key Men, gaining 6% in Men 18-34 (1.9/6 vs. 1.8/6) and 5% in Men 18-49 (2.3/7 vs. 2.2/6).

· For the 2nd week in a row, ABC was the only net to build audience in the hour against "Idol," as CBS, NBC and CW each lost viewers from 8:00-9:00 p.m. From its first half-hour to its second-half hour, "Wipeout" gained 3% in viewers (7.5 million to 7.7 million) and 9% in Adults 18-49 (2.3/6 to 2.5/7). In fact, during its second half-hour from 8:30-9:00 p.m., "Wipeout" ranked No. 2 to "Idol" in Adults 18-49, Adults 18-34, Women 18-49, Teens 12-17 and Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m.)

At 9:00 p.m., ABC's "Grey's Anatomy" generated its 2nd-strongest repeat numbers of the season with Total Viewers (4.5 million) and Adults 18-49 (1.5/4), despite facing all-original competition on NBC and Fox.

"Private Practice" (10:00-11:00 p.m.)

Up against original episodes of NBC's "30 Rock" and "Outsourced" in the 10 o'clock hour, ABC's "Private Practice" drew its best repeat numbers of the season in both Total Viewers (3.4 million), Adults 18-49 (1.0/3-tie) and Women 18-49 (1.7/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/27/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· OUTSOURCED (NBC)
· PERFECT COUPLES (NBC)
· PRIVATE PRACTICE (ABC)
· WIPEOUT (ABC)











most recent ratings | view all posts
[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.

[02/26/15 - 07:50 AM]
ABC Delivers Solid Double-Digit Gains in Late-Night Over the Year-Ago Week
ABC spins the late-night numbers for the week of February 16-20.

[02/25/15 - 09:37 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of February 9-13.

[02/25/15 - 08:50 AM]
"The Voice" Is the #1 Big 4 Show of the Night by a 58% Margin, Matching Monday's Advantage
NBC spins the numbers for Tuesday, February 24.

[02/25/15 - 08:31 AM]
Tuesday's Broadcast Ratings: "The Voice" Powers NBC to Top Demo Spot
The Peacock wins the night among adults 18-49 by a wide margin.

[02/25/15 - 08:28 AM]
"Fresh Off the Boat" Finishes as Tuesday's No. 1 Comedy for the 3rd Week Running
ABC spins the numbers for Tuesday, February 24.

[02/25/15 - 08:07 AM]
HGTV Beats Its Ratings Records with "Best Month Ever" Performance in February
HGTV spins the numbers for the month to date.

[02/24/15 - 03:03 PM]
Disney XD Delivers #2 Month in Prime Ever in Boys 6-11 and Sets February Highs in Total Viewers and Target Demographics
Disney XD spins the numbers for the February sweeps period.

[02/24/15 - 01:50 PM]
"48 Hours: Fall from Grace" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, February 21.