VIEWERS CATCH "THE VAMPIRE DIARIES" AND "NIKITA" IN A BIG WAY THURSDAY NIGHT
THE VAMPIRE DIARIES Sees its Best Since November, Ranks #2 with Women 18-34
NIKITA Returns From Break With Best Ratings Since October
January 28, 2011 - (Burbank, CA) - The CW's THE VAMPIRE DIARIES and NIKITA both came back strong with their midseason debuts last night, with NIKITA seeing its best performance since October, according to final live plus same day Nielsen ratings for Thursday, Jan. 27, 2010.
Facing American Idol on Fox for the first time, The CW's return to originals last night gave the network its most watched Thursday since 11/4/10 (3.0M), and its best adults 18-34 (1.4/4) and women 18-34 (1.8/5) ratings since 11/11/10. It was also the network's best Thursday adults 18-49 rating since 10/28/10 (1.3/4).
THE VAMPIRE DIARIES had its best performance in adults 18-34 (1.8/5) and women 18-34 (2.3/7) since 11/11/10 last night. The show ranked #2 for the hour in women 18-34 (2.3/7).
Compared to its last original episode on 12/9/10, THE VAMPIRE DIARIES was up 4% in total viewers (3.3M), up 23% in adults 18-49 (1.6/4) and up 13% in adults 18-34 (1.8/5).
Nikita earned its best ratings among adults 18-49 (1.1/3) and women 18-49 (1.3/3) since 10/7/10. NIKITA also delivered its most watched episode (2.6M viewers), and its best women 18-34 (1.3/4) and adults 18-34 ratings (1.0/3) since 10/21/10.
NIKITA was up 18% from its last original episode in women 18-34 (1.3/4), up 13% in total viewers (2.6M) and up 38% in adults 18-49 (1.1/3).