or


[02/01/11 - 11:45 AM]
Disney XD Sets January Highs in Total Day and Prime
Disney XD spins the numbers for the month of January.

[via press release from Disney XD]

Ratings Highlights for January 2011 -- Final National Ratings

Disney XD Sets January Highs in Total Day and Prime; Is the Network's 2nd-Most-Watched Month Ever in Total Day Across All Kid Demos

Posts its 25th Consecutive Month of Year-to-Year Increases in Total Day and 23rd Straight Month of Year-Over-Year Gains in Prime in Boys 6-14 and Boys 6-11 - Currently the Longest Growth Streak of its Kind for Any Kid-Catering Network

More Than Doubles Nicktoons in Total Day in Key Demos

"Pair of Kings" and "I'm in the Band" Hit Series Highs During the Month

January 2011

Lifted by key series like "Pair of Kings," "Phineas and Ferb" and "I'm in the Band," January 2011 ranked as Disney XD's most-watched January in the network's history in Total Day in Total Viewers (297,000), Kids 6-14 (156,000), Boys 6-14 (101,000), Kids 6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000) and Boys 9-14 (64,000), and now stands as the channel's 2nd-most-watched month on record with the kid demos.

Impressively, Disney XD has increased its Total Day audience year to year for 25 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (106% - 128,000 vs. 62,000) and Tweens 9-14 (102% - 99,000 vs. 49,000), and held significant double-digit percent advantages in Kids 6-14 (93% - 156,000 vs. 81,000), Boys 6-14 (71% - 101,000 vs. 59,000), Boys 6-11 (83% - 84,000 vs. 46,000) and Boys 9-14 (88% - 64,000 vs. 34,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 156,000 vs. 133,000), Boys 6-14 (+19% - 101,000 vs. 85,000), Kids 6-11 (+22% - 128,000 vs. 105,000), Boys 6-11 (+29% - 84,000 vs. 65,000), Tweens 9-14 (+25% - 99,000 vs. 79,000) and Boys 9-14 (+25% - 64,000 vs. 51,000).

Prime

Disney XD posted all-time January highs in Prime across the board: Total Viewers (347,000), Kids 6-14 (192,000), Boys 6-14 (131,000), Kids 6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000) and Boys 9-14 (83,000), surpassing year-ago levels by huge double-digit percent margins and standing the network's 2nd-most-watched month on record in Boys 6-14, Tweens 9-14 and Boys 9-14.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 25th consecutive month among Kids 6-11, and 23rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor by 63% among Kids 6-14 (192,000 vs. 118,000), by 47% among Boys 6-14 (131,000 vs. 89,000), by 68% among Kids 6-11 (156,000 vs. 93,000), by 49% among Boys 6-11 (107,000 vs. 72,000), by 78% among Tweens 9-14 (123,000 vs. 69,000) and by 63% among Boys 9-14 (83,000 vs. 51,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+24% - 192,000 vs. 155,000), Boys 6-14 (+27% - 131,000 vs. 103,000), Kids 6-11 (+30% - 156,000 vs. 120,000), Boys 6-11 (+39% - 107,000 vs. 77,000), Tweens 9-14 (+28% - 123,000 vs. 96,000) and Boys 9-14 (+22% - 83,000 vs. 68,000).

Programming Highlights

· On Monday, January 17, "Pair of Kings" (6:30 - 7:00 p.m.) posted series highs among Tweens 9-14 (379,000/1.6 rating) and Boys 9-14 (213,000/1.7 rating).

· Also on Monday, January 17, "I'm in the Band" registered series highs among its key kid demos: Boys 6-14 (386,000), Kids 6-11 (428,000), Boys 6-11 (339,000), Tweens 9-14 (382,000) and Boys 9-14 (267,000), and became the show's No. 2 telecast of all time in Total Viewers (737,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. January 2011: 12/27/10-1/30/11, most current; January 2010: 12/28/09-1/31/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [february 2011]  
S
M
T
W
T
F
S
  


· I'M IN THE BAND (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.