[02/08/11 - 10:12 AM]
ABC Airs 4 of the Week's Top 20 Regular Non-Sports TV Shows in Adults 18-49
ABC spins the numbers for the week of January 31-February 6.

[via press release from ABC]

Primetime Ratings Report For the week of January 31, 2011 (Based on National Live + Same Day Program Ratings)

ABC Airs 4 of the Week's Top 20 Regular Non-Sports TV Shows in Adults 18-49, With "Grey's Anatomy," "Modern Family," "The Bachelor" and "Cougar Town"

The Network Grows its Adult 18-49 Audience with its Best Number in 3 Weeks

ABC Earns First-Place on Monday in Viewers and Adults 18-49, Ranking as the Night's Most-Watched Network for the 2nd Week in a Row

Growing its Audience in Each Half-Hour, ABC's "The Bachelor" Leads its Time-Slot and Hits Season Highs in Total Viewers and Adults 18-49

ABC's "Castle" Sees Season-Best Replay Results in Viewers and Young Adults

ABC's "No Ordinary Family" Generates its Best-Ever Repeat Numbers

Building on its Most Recent Original, ABC's "Detroit 1-8-7" Hits its Best Numbers in Viewers and Young Adults Since Early December

With its 2nd-Biggest-Ever Repeat Audience on the Evening, ABC's Encore "The Middle" Tops its Non-"Idol" Competition for the 2nd Straight Week

"Modern Family" Scores its Best-Ever Encore Numbers, Standing as The Highest-Rated Repeat Series Telecast on Any Net in 9 Months

Surging Week to Week in Viewers and Young Adults, ABC's "Cougar Town" Marks its 2nd-Most-Watched Telecast Since November

Opposite CBS' and NBC's Original Dramas at 10 O'clock, ABC's "Off the Map" Generates a Series-High in Women 18-34

Opposite Increased Competition, ABC's "Wipeout" Builds Week to Week and Improves its Hour Year to Year by 55% in Viewers and 92% in Adults 18-49

On its Return to Original, ABC's "Grey's Anatomy" Dominates its Slot In Adults 18-49, Marking its Highest Number Since Mid-October

ABC's Replay "Wipeout" and "Saturday Night Movie: Shrek the Third" Produce the Net's Strongest Saturday in 2 Years with Kids 2-11

WEEK No. 20:

During the week which included Super Bowl Sunday (w/o 1/31/11), ABC delivered 4 of the Top 20 regular non-sports TV programs in Adults 18-49: "Grey's" - No. 5, "Modern Family - R" - No. 9, "The Bachelor" - No. 12 and "Cougar Town" - No. 20. On Monday, ABC's "The Bachelor" posted season highs with viewers and young adults. On Wednesday, ABC's "Modern Family" put up the show's best-ever repeat numbers, scoring the top Adult 18-49 rating for any repeat series telecast on any network in 9 months. On Thursday, ABC's "Grey's Anatomy" returned to original for the first time in 3 weeks, ranking as the night's No. 1 scripted TV show in Adults 18-49 and hitting its best number since mid-October.

· The Net built its Adult 18-49 audience by 6% week to week (1.8/5 vs. 1.7/5), with its top number in 3 weeks.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


With "The Bachelor" surging to season highs followed by a repeat "Castle," ABC won Monday night in Total Viewers (8.5 million) and Adults 18-49 (2.7/7). In fact it was ABC's 2nd straight week to qualify as Monday's most-watched network overall. In addition the Net beat its Monday rivals in Women 18-34 for the 5th week running.

· ABC equaled its highest-rated Monday in 10 weeks among Adults 18-49 - since 11/22/10.

"The Bachelor" (8:00-10:01 p.m.)

The top draw among viewers in its slot for the 2nd week in a row, ABC's "The Bachelor" won its 2-hour time period, beating its nearest competition (CBS) by 10% in Total Viewers (9.7 million vs. 8.8 million) and by 19% in Adults 18-49 (3.2/8 vs. 2.7/7). Taking first place in all 4 of its half-hours, the veteran unscripted series stood as Monday's No. 1 TV program in Adults 18-49 (tie). In addition, "The Bachelor" was Monday's No. 1 regular TV series with Women 18-34 for the 5th week running.

· Building its overall audience for the 3rd consecutive week, "The Bachelor" achieved new season highs in both Total Viewers and Adults 18-49.

"Castle" (10:01-11:00 p.m.)

During the 10 o'clock hour against NBC's original "Harry's Law" and CBS' replay "Hawaii Five-0," ABC's repeat "Castle" ranked No. 1 among Women 18-34 (1.8/5).

· In Total Viewers (6.2 million) and Adults 18-49 (1.7/5), "Castle" turned in its strongest repeat performance this season.


Returning to its regular midseason Tuesday lineup for the first time in three weeks, ABC surged 22% week to week in Total Viewers (5.0 million vs. 4.1 million) and 40% in Adults 18-49 (1.4/4 vs. 1.0/3).

"No Ordinary Family" (8:00-9:00 p.m.)

In Total Viewers and Adults 18-49, "No Ordinary Family" produced its most-watched-ever repeat telecast (4.2 million) and equaled its highest-ever replay Adult 18-49 rating (1.1/3), despite going up against original competition on CBS ("NCIS") and NBC ("The Biggest Loser: Couples").

"V" (9:00-10:01 p.m.)

Building on its lead-in among viewers (+26%) and young adults (+55%) against CBS' original "NCIS: Los Angeles" and the second hour of NBC's 2-hour "The Biggest Loser: Couples," ABC's "V" defeated the season finale of Fox's "Million Dollar Money Drop" in Adults 25-54 and key Men (M18-49/M25-54).

"Detroit 1-8-7" (10:01-11:00 p.m.)

Up from its most-recent original airing in early January (1/1/11), ABC's "Detroit 1-8-7" drew its biggest overall audience (5.5 million) and tied its highest Adult 18-49 number (1.2/3) in nearly 2 months - since 12/7/10.

· Against original competition from CBS' ("The Good Wife") and NBC's ("Parenthood") dramas in the hour, "Detroit 1-8-7" built on its "V" lead-in in Total Viewers (5.5 million vs. 5.3 million) for the first time.

· In addition, ABC was the only net to build audience in the hour, as both CBS and NBC each lost viewers from 10:00-11:00 p.m. From its first half-hour to its second half-hour, "Detroit 1-8-7" gained 8% in both Total Viewers (5.3 million to 5.7 million) and Adults 18-49 (1.2/3 to 1.3/4).


ABC's Wednesday lineup, featuring a mix of 3 repeat and 2 original programs, was up week to week in Total Viewers (+10% - 6.6 million vs. 6.0 million) and Adults 18-49 (+5% - 2.2/6 vs. 2.1/6).

· The Net also grew its overall audience by 5% (6.6 million vs. 6.3 million) from the same night last year (2/3/10), which included nearly all original programming (1 repeat).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., for the 2nd week in a row, a repeat of ABC's "The Middle" defeated its original non-"Idol" competition in viewers and young adults, leading NBC's first-run "Minute to Win It" and CBS' first-run "Live to Dance."

· "The Middle" matched its 2nd-most-watched-ever repeat telecast on the night (6.8 million).

"The Middle-SP" (8:30-9:00 p.m.)

At 8:30 p.m., a special repeat of "The Middle" also finished No. 2 to "Idol" in Total Viewers (6.5 million), against the second half-hours of "Minute to Win It" (6.2 million) and "Live to Dance" (4.8 million)

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m., ABC's repeat "Modern Family" won its half-hour by 21% in Adults 18-49 (3.5/9), dominating Fox's original "Idol"-fueled "Human Target" (2.9/8). In fact, ABC's encore "Modern Family" stood as the No. 1 scripted television program on Wednesday in the key young adult sales demo, finishing as the No. 2 TV show overall on the night to "Idol."

· For the 2nd week running, "Modern Family" put up the series' best-ever repeat numbers, eclipsing the prior week's highs by 26% in Total Viewers (9.2 million vs. 7.3 million) and by 35% in Adults 18-49 (3.5/9 vs. 2.6/7).

· "Modern Family" scored the highest Adult 18-49 rating for any repeat series telecast on any network in 9 months - since CBS' "The Big Bang Theory" (3.6/10) on 5/3/10, which had the advantage of coming out of an original "Big Bang." In addition, "Modern Family" was ABC's top-rated scripted repeat telecast in close to 4 years - since 3/29/07.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, ABC's "Cougar Town" took second, defeating Fox's "Idol"-fueled "Human Target" by 23% among Adults 18-49 (2.7/7 vs. 2.2/6). The ABC comedy also ranked No. 2 in its time period with Adults 18-34 and key Women (W18-34/W18-49).

· "Cougar Town" was up sharply over the prior week in Total Viewers (+30% - 6.5 million vs. 5.0 million) and Adults 18-49 (+35% - 2.7/7 vs. 2.0/5). The show drew its 2nd largest audience since November and hit its highest Adult 18-49 number in 4 weeks - since 11/24/10 and 1/5/11, respectively.

"Off the Map" (10:00-11:00 p.m.)

ABC's "Off the Map" earned second place in the 10 o'clock hour among Adults 18-49 (1.9/5) to NBC's veteran "Law & Order: SVU," beating CBS' "Blue Bloods" by 19% (1.6/5).

· "Off the Map" grew week to week in Total Viewers, Adults 18-49 and key Women (W18-34/W18-49), achieving a new series-high with Women 18-34 (2.3/7).

· The new ABC drama improved the hour year to year by wide margins in Total Viewers (+35% - 5.4 million vs. 4.0 million) and Adults 18-49 (+36% - 1.9/5 vs. 1.4/4) over the year-ago night with original drama programming ("Ugly Betty" on 2/3/10).


ABC ranked No. 2 to an "Idol"-led Fox on the opening night of the February Sweep in Adults 18-49 and across all key Women demos (W18-34/W18-49/W25-54).

· In viewers (8.7 million) and young adults (3.1/8), ABC posted its strongest Thursday in 3 weeks.

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., despite going up against Fox's "American Idol" and CBS' original comedies ("The Big Bang Theory"/"$#*! My Dad Says"), ABC's Winter "Wipeout" grew week to week in Total Viewers (+4% - 7.9 million vs. 7.6 million) and Adults 18-49 (+4% - 2.5/7 vs. 2.4/7). The ABC unscripted series dominated NBC's original comedies ("Community"/"Perfect Couples" = 3.7 million and 1.7/5) in the hour, leading by 4.2 million viewers and by 47% in Adults 18-49. Building audience throughout its telecast, "Wipeout" ranked No. 2 to "Idol" at 8:30 p.m. with Adults 18-34, Women 18-34, Teens 12-17 and Kids 2-11.

· Although facing increased competition year to year, "Wipeout" improved the hour for ABC over the year-ago night by wide margins in viewers (+55%) and young adults (+92%).

"Grey's Anatomy" (9:00-10:01 p.m.)

On its first original telecast in 3 weeks, ABC's "Grey's Anatomy" turned in a dominant victory in Thursday's 9 o'clock hour among Adults 18-49, qualifying as the No. 1 series in the slot for its 13th consecutive original telecast this season. In its time period, "Grey's" (4.3/11) beat out Fox's "Idol"-fueled "Bones" by 30% (3.3/9), NBC's comedies ("The Office"/"Parks and Recreation") by 39% (3.3/9) and CBS' "CSI" by 43% (3.0/8). "Grey's" registered as Thursday's No. 1 scripted TV program (tie) in the key young adult sales demo.

· On its return to first-run, ABC's "Grey's" matched its highest Adult 18-49 number since mid-October - since 10/14/10.

"Private Practice" (10:01-11:00 p.m.)

Returning to original for the first time in 4 weeks, ABC's "Private Practice" (7.0 million and 2.5/7) beat out NBC's comedies ("30 Rock"/"Outsourced" = 4.3 million and 2.1/6) in the 10:00 p.m. hour by 2.7 million viewers and by 19% in Adults 18-49. In addition, for its 12th straight original telecast this season, the ABC drama stood as the No. 1 scripted TV show in the 10 o'clock hour with key Women (W18-34/W18-49).


ABC's Saturday rebroadcast lineup of "Wipeout" and the "ABC Saturday Night Movie of the Week: Shrek the Third" delivered the Net's strongest performance on the night among Kids 2-11 (1.8/7) in over 2 years - since 12/20/08.

· The "ABC Saturday Night Movie of the Week: Shrek the Third" saw its audience grow from its first hour to its second hour in Total Viewers (4.5 million to 5.1 million) and Adults 18-49 (1.5/5 to 1.6/5), ranking No. 1 from 10:00-11:00 p.m. in the key young adult sales demo.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 1/31/11, unless stated otherwise.

  [february 2011]  

· 30 ROCK (NBC)
· V (ABC)

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