[02/08/11 - 01:02 PM]
Animal Planet Scores Big With Its Largest "Puppy Bowl" Audience Ever, Bringing in More than Nine Million Viewers
Animal Planet spins the numbers for Sunday, February 6.

[via press release from Animal Planet]


(Silver Spring, MD) - Animal Planet's PUPPY BOWL VII packed in viewers on Sunday to earn a ratings touchdown, drawing in its largest audience ever with 9.2 million unique P2+ viewers across the entire 12-hour marathon. With an average of more than 1.7 million P2+ viewers for its premiere, PUPPY BOWL VII was up 60 percent from the previous year during the 3-5 PM ET/PT time slot.

With Animal Planet bringing together playful pups and purring kittens with the "ruffness" of the gridiron, ratings for PUPPY BOWL VII exceeded the 1.0 mark for the first time ever, earning a 1.2 HH rating, which was up 50 percent from a year ago. PUPPY BOWL VII also achieved its highest viewership ever across all key demos and surpassed its previous year's ratings among P25-54 (726k, +65%), W25-54 (445k, +63%) and M25-54 (281k, +69%).

PUPPY BOWL VII also punched it into the end zone for Animalplanet.com with 4.6 million page views, up 30 percent from the previous year, and helped bring in 378,319 daily unique visitors to the site on Sunday, a 47 percent increase from 2010.

Animal Planet's 360-degree approach to generating buzz for PUPPY BOWL VII also led to huge gains in the social media space. PUPPY BOWL VII dominated the overall Twitter conversation on Super Bowl� Sunday. Three PUPPY BOWL VII related topics made it into Twitter's top trending topics with #puppybowl only second to #SuperBowl - a paid media placement. Overall, the trending topic terms - Puppy Bowl and #puppybowl - combined for a more than 16,000 mentions that reached an estimated 12 million Twitter users. In the week leading up to the 12-hour marathon event, Facebook's PUPPY BOWL VII fan page doubled its fan count.

PUPPY BOWL VII is Animal Planet's answer to the Super Bowl� giving viewers the chance to get into a different game with tackles, fumbles and fouls from rambunctious pups that just can't get enough of the action. The "game" takes place in Animal Planet Stadium's custom football field and features an array of puppies including everything from spunky spaniels to baby bassets to mixed breeds as they give their all to make the big plays. All of the animals featured in PUPPY BOWL VII are adoptable and came from 30 rescue and shelter groups representing 18 states and U.S. territories.

PUPPY BOWL VII and the BISSELL(R) KITTY HALF-TIME SHOW are productions of Discovery Studios. For Discovery Studios, Rob Burk is the executive producer. Melinda Toporoff is the executive producer for Animal Planet.

  [february 2011]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.