or


[02/08/11 - 12:35 PM]
Justin Bieber-Hosted Night of Premieres on Nick Draws 9 Million Viewers
Nickelodeon spins the numbers for Saturday, February 5.

[via press release from Nickelodeon]

BIEBER PLUS NICK CLICKS WITH VIEWERS!

Nine Million Viewers Tune in to Justin Bieber-Hosted Evening of Premieres of Victorious, Big Time Rush and True Jackson, VP

NEW YORK - Feb. 8, 2011 - Nickelodeon kicked off its "Crush Week" with a special night (Saturday, Feb. 5, 2011, 8-9:30 p.m. ET/PT) of brand-new episodes of Victorious, Big Time Rush and True Jackson VP, hosted by platinum-selling pop sensation Justin Bieber--drawing 9 million total viewers and beating broadcast and basic cable with all kid and tween demos in the time period. Victorious "The Wood" (8 p.m. ET/PT) scored 4.4 million total viewers and won its timeslot on all TV with all kid and tween demos. Big Time Rush "Big Time Crush" (8:30 p.m. ET/PT), drew 3.9 million total viewers and scored basic cable's top spot in its time period and on all TV with all kid demos. True Jackson, VP "True Fame!" (9 p.m. ET/PT) drew 3.1 million total viewers, scoring its highest-rated telecast with kids since 2009.

Victorious "The Wood" kicked off the night and won it's time period with kids 6-11 (9.7/2.0 million), tweens 9-14 (8.0/1.7 million) and kids 2-11 (6.8/2.4 million). The half-hour episode bested the competition by huge triple-digits with total viewers (4.4 million, +119%) kids 6-11 (+112%), tweens 9-14 (+129%) and kids 2-11 (+100%). The telecast also ranks as the week's top live-action program with kids 2-11 and kids 6-11 on broadcast and basic cable. "The Wood" follows the Victorious gang as they find out they'll be the stars of a new reality show being filmed at Hollywood Arts.

Big Time Rush "Big Time Crush" topped basic cable in its time slot with total viewers (3.9 million) and all TV with kids 6-11(8.8/1.9 million), tweens 9-14 (7.6/1.6 million) and kids 2-11 (6.5/2.3 million). The episode posted double-digit gains over last year's like time period and bested the competition by double-digits with kids 6-11 (+83%), tweens 9-14 (+73%) and kids 2-11 (+76%). The telecast also ranks as the number two live-action program for the week with kids 2-11 and kids 6-11 (behind only Victorious). "Big Time Crush," follows Kendall and Jo as they help Carlos find a date, and Logan flirts with a new girl while still confused about his feeling for Camille. James wants to help Katie get closer to her new crush, but becomes like an overprotective father instead.

True Jackson, VP "True Fame!" closed the night with 3.1 million total viewers and scored the top spot in its time period with kids 6-11 and tweens 9-14. The episode also posted double-digit gains over last year with all kid and tween demos averaging a 7.0//1.5 million K6-11 (+30%), 5.9/1.3 million T9-14 (+31%) and 5.1/1.8 million K2-11 (+28%). In "True Fame!" after a newspaper article is written about True, she gets a glimpse of what it feels like to be famous when actor Leon Thomas invites her to an awards show. However this sudden rise in popularity makes Jimmy jealous and puts Jimmy and True's relationship in jeopardy.

Led by premieres of Nickelodeon's hit live-action roster the network closed the week (1/31/11 - 2/6/11) averaging 2.4 million total viewers, a 3.7/1.3 million K2-11; a 3.2/693,000 K6-11; a 2.3/499,000 T9-14; and bested its nearest competitor by double-digits with kids 2-11 (+28%), kids 6-11 (+10%) and total viewers (+33%). The net's weekly win was also fueled by Bubble Guppies, the latest addition to Nick's hit preschool slate, which posted impressive increases over its premiere week average with kids 2-5 (+9%) and total viewers (+14%). For the week the series averaged a 7.4/1.0 million K2-5 and 2.1 million total viewers.

###

Source: NMR, Live + Same Day data, 1/31/11 - 2/6/11, Cume data: NMR, Npower, Live + Same Day data, 2/5/11, 8p-930p, minimum 1 minute qualifier





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.