or


[02/08/11 - 12:35 PM]
Justin Bieber-Hosted Night of Premieres on Nick Draws 9 Million Viewers
Nickelodeon spins the numbers for Saturday, February 5.

[via press release from Nickelodeon]

BIEBER PLUS NICK CLICKS WITH VIEWERS!

Nine Million Viewers Tune in to Justin Bieber-Hosted Evening of Premieres of Victorious, Big Time Rush and True Jackson, VP

NEW YORK - Feb. 8, 2011 - Nickelodeon kicked off its "Crush Week" with a special night (Saturday, Feb. 5, 2011, 8-9:30 p.m. ET/PT) of brand-new episodes of Victorious, Big Time Rush and True Jackson VP, hosted by platinum-selling pop sensation Justin Bieber--drawing 9 million total viewers and beating broadcast and basic cable with all kid and tween demos in the time period. Victorious "The Wood" (8 p.m. ET/PT) scored 4.4 million total viewers and won its timeslot on all TV with all kid and tween demos. Big Time Rush "Big Time Crush" (8:30 p.m. ET/PT), drew 3.9 million total viewers and scored basic cable's top spot in its time period and on all TV with all kid demos. True Jackson, VP "True Fame!" (9 p.m. ET/PT) drew 3.1 million total viewers, scoring its highest-rated telecast with kids since 2009.

Victorious "The Wood" kicked off the night and won it's time period with kids 6-11 (9.7/2.0 million), tweens 9-14 (8.0/1.7 million) and kids 2-11 (6.8/2.4 million). The half-hour episode bested the competition by huge triple-digits with total viewers (4.4 million, +119%) kids 6-11 (+112%), tweens 9-14 (+129%) and kids 2-11 (+100%). The telecast also ranks as the week's top live-action program with kids 2-11 and kids 6-11 on broadcast and basic cable. "The Wood" follows the Victorious gang as they find out they'll be the stars of a new reality show being filmed at Hollywood Arts.

Big Time Rush "Big Time Crush" topped basic cable in its time slot with total viewers (3.9 million) and all TV with kids 6-11(8.8/1.9 million), tweens 9-14 (7.6/1.6 million) and kids 2-11 (6.5/2.3 million). The episode posted double-digit gains over last year's like time period and bested the competition by double-digits with kids 6-11 (+83%), tweens 9-14 (+73%) and kids 2-11 (+76%). The telecast also ranks as the number two live-action program for the week with kids 2-11 and kids 6-11 (behind only Victorious). "Big Time Crush," follows Kendall and Jo as they help Carlos find a date, and Logan flirts with a new girl while still confused about his feeling for Camille. James wants to help Katie get closer to her new crush, but becomes like an overprotective father instead.

True Jackson, VP "True Fame!" closed the night with 3.1 million total viewers and scored the top spot in its time period with kids 6-11 and tweens 9-14. The episode also posted double-digit gains over last year with all kid and tween demos averaging a 7.0//1.5 million K6-11 (+30%), 5.9/1.3 million T9-14 (+31%) and 5.1/1.8 million K2-11 (+28%). In "True Fame!" after a newspaper article is written about True, she gets a glimpse of what it feels like to be famous when actor Leon Thomas invites her to an awards show. However this sudden rise in popularity makes Jimmy jealous and puts Jimmy and True's relationship in jeopardy.

Led by premieres of Nickelodeon's hit live-action roster the network closed the week (1/31/11 - 2/6/11) averaging 2.4 million total viewers, a 3.7/1.3 million K2-11; a 3.2/693,000 K6-11; a 2.3/499,000 T9-14; and bested its nearest competitor by double-digits with kids 2-11 (+28%), kids 6-11 (+10%) and total viewers (+33%). The net's weekly win was also fueled by Bubble Guppies, the latest addition to Nick's hit preschool slate, which posted impressive increases over its premiere week average with kids 2-5 (+9%) and total viewers (+14%). For the week the series averaged a 7.4/1.0 million K2-5 and 2.1 million total viewers.

###

Source: NMR, Live + Same Day data, 1/31/11 - 2/6/11, Cume data: NMR, Npower, Live + Same Day data, 2/5/11, 8p-930p, minimum 1 minute qualifier





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.

[02/03/16 - 12:58 PM]
DIY Network Grew P25-54 Impressions by 14% in January
DIY Network spins the numbers for the month of January.

[02/03/16 - 11:18 AM]
"Super Bowl Greatest Commercials 2016" Delivers Its Largest Audience Ever with 11.4 Million Viewers
CBS spins the numbers for Tuesday, February 2.

[02/03/16 - 08:44 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts with "Super Bowl's Greatest Commercials"
The two-hour special leads the night in both total viewers and adults 18-49.