MTV'S "MY LIFE AS LIZ" PREMIERE DELIVERS A SERIES HIGH OF 1.7 MILLION TOTAL VIEWERS, UP 89%
NEW YORK, NY (February 9, 2011) - The season two premiere episode of "My Life As Liz" delivered a series high 1.7 million total viewers. "My Life As Liz" airs on MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B) on Tuesdays at 11pm ET/PT.
Additional points below:
The season two premiere of My Life as Liz averaged a 1.7 P12-34 rating, the series' best rating ever and +79% from its series premiere (1/18/10).
The season premiere delivered 1.7 million total viewers, +89% over last year's premiere.
In its time period (Tue/11P-11:30P) My Life as Liz was the #1 cable telecast across MTV's key female demographics: F12-34 (2.7) and FTeens (3.2).
Source: Nielsen. Live+SD cvg rtgs. 2/8/11.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.