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[02/10/11 - 12:57 PM]
Jay Leno Generates His Biggest 18-49 Audience in 10 Weeks and Biggest Overall Viewership in 10 Months
NBC spins the late-night numbers for the week of January 31-February 4.

[via press release from NBC]

JAY LENO GENERATES HIS BIGGEST 18-49 AUDIENCE IN 10 WEEKS AND BIGGEST OVERALL VIEWERSHIP IN 10 MONTHS

JIMMY FALLON COLLECTS A SIX-WEEK HIGH IN 18-49 VIEWERS AND A SEVEN-WEEK HIGH IN TOTAL VIEWERS

FOR THE LATE-NIGHT WEEK OF JAN. 31-FEB. 4, JAY AND JIMMY WIN THEIR TIME PERIODS VS. ALL CABLE AND BROADCAST COMPETITION IN 18-49 VIEWERS AND TOTAL VIEWERS

SEASON TO DATE, 'TONIGHT' IS UP 42 PERCENT IN TOTAL VIEWERS AND JIMMY FALLON GROWS BY 23 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 10 PERCENT IN 18-49 VIEWERS AND 25 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - February 10, 2011 - NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have defeated all cable and broadcast competition in their time periods for the late-night week of January 31-February 4 in viewers 18-49 and total viewers.

Jay delivered his biggest 18-49 audience, 1.408 million viewers, in 10 weeks (since the week of November 22-26, 2010) and his biggest overall audience, 4.267 million, in 10 months (since March 22-26, 2010). Jimmy generated his biggest 18-49 audience, 880,000, in six weeks (since December 20-24, 2010) and biggest overall audience, 1.896 million, in seven weeks (since December 13-17, 2010).

Jay Leno has ranked #1 for 19 of 20 weeks this season versus "Late Show" in viewers 18-49 and for 18 of 20 weeks in total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 20 of 20 weeks. In total viewers, Jimmy has won 10 of the last 12 weeks versus "Late Late Show."

Versus the first 20 weeks of last season, "Tonight" is up 42 percent in total viewers (3.892 million vs. 2.741 million), while "Late Show" is down 14 percent (3.594 million vs. 4.198 million). At 12:35 a.m. ET, Jimmy Fallon is up 23 percent versus his year-ago pace in total viewers (1.778 million vs. 1.441 million), while "Late Late Show" is down 9 percent (1.776 million vs. 1.954 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 10 percent in 18-49 viewers (500,000 vs. 454,000) and up 25 percent in total viewers (1.003 million vs. 803,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of January 31-February 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.1 rating, 4 share
CBS "Late Show," 1.0/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.1/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.7/4
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.3 million viewers
CBS "Late Show," 3.9 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.4 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.1 million viewers*

* Friday's "Last Call" and "Kimmel" were encores. Thursday's "Kimmel" had a late start time and is excluded from these averages.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF JANUARY 31-FEBRUARY 4:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.5

TBS, midnight-1 a.m., "Lopez Tonight," 0.3

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.6 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.4 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [february 2011]  
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