or


[02/15/11 - 10:49 AM]
Highly Anticipated Series Premiere of "Transformers Prime" on The Hub Blasts Ratings
The Hub spins the numbers for Friday, February 11.

[via press release from The Hub]

Highly Anticipated Series Premiere of "Transformers Prime" on The Hub Blasts Ratings

-- Episode is The Hub's Best-Ever Series Premiere; Generates Quadruple Digit Percentage Gains Across Key Demographics --

(Los Angeles, Ca.) The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series "Transformers Prime" on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network's key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.

In addition, the strong performance of "Transformers Prime" boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. "G.I. Joe Renegades" (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). "Family Game Night" (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).

Highlights for the week include:

Programming Highlights, "Transformers Prime":

Friday's series premiere of "Transformers Prime" (6:30 p.m. ET) was The Hub's best-ever regular series premiere by delivery with Households (172,000).

Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).

The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).

Other Programming Highlights:

"G.I. Joe Renegades"(6 p.m. ET, the lead-in to "Transformers Prime"), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).

The strong premiere of "Transformers Prime" also boosted the lead-out, as "Family Game Night" (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.

"Dan Vs." (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).

"R.L. Stine's The Haunting Hour" (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).

Co-Viewing and Reach:

For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).

This weekend (multiple telecasts), "Transformers Prime" reached more than 1 million unique, unduplicated Persons 2+.

Competitive Highlights:

The series premiere of "Transformers Prime" beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).

Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.

About The Hub

The Hub, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 09:24 AM]
Wednesday's Broadcast Ratings: "Hairspray Live!" Sparks NBC to Victory
The Peacock leads the evening among total viewers and adults 18-49.

[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.