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[02/23/11 - 10:19 AM]
Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 12th Consecutive Week
Disney Channel spins the numbers for the week of February 14-20.

[via press release from Disney Channel]

Weekly Ratings Highlights for February 14-20, 2011 -- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 12th Consecutive Week and Also Ranks No. 1 Among Kids 6-11

Pt. 1 of the "Wizards of Waverly Place" 3-Part 'Wizards Versus Angels' Stunt Hits Season 4 Highs, Ranking as its Most-Watched Telecast in More Than 1 Year; Is No. 1 for the Week in Key Kids and Cable's No. 1 Scripted Telecast in Total Viewers

"Fish Hooks" Posts its Second-Best Ratings to Date in Total Viewers, Kids 6-11 and Tweens 9-14, and Garners a Series High in Girls 6-11; Ranks as the Week's No. 1 Animated TV Telecast Among Target Kids

Disney Channel: Weekly Highlights

The No. 1 TV network in Total Day for the 12th consecutive week among Tweens 9-14 (488,000/2.0 rating), Disney Channel delivered the week's Top 2 TV telecasts, and the Top 8 scripted telecasts overall in the target demo, led by all-new episodes of "Wizards of Waverly Place," "Shake It Up" and "Good Luck Charlie." The channel also ranked No. 1 for the week among Kids 6-11 (656,000/2.6 rating), holding the week's Top 6 TV telecasts, including the No. 1 animated telecast, "Fish Hooks."

In Prime, Disney Channel's streak at No. 1 is nearing 6 years on a weekly basis among Kids 6-11 (1.20 million/4.8 rating - 303 weeks) and was No. 1 for the 300th time in the previous 303 weeks among Tweens 9-14 (897,000/3.7 rating).

· Friday's part 1 of the "Wizards of Waverly Place" (8:00 - 8:30 p.m.) 3-part 'Wizards Versus Angel' event posted season 4 highs across the board, standing as its most-watched/highest rated telecast in more than 1 year among Total Viewers (5.13 million), Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating) - since 1/22/10. The telecast ranked No. 1 for the week across all TV in Kids 6-11 and Tweens 9-14, and was cable's No. 1 scripted telecast in Total Viewers.

· Friday's all-new "Fish Hooks" delivered the series' second-best ratings to date among Total Viewers (3.74 million), Kids 6-11 (1.70 million/6.9 rating) and Tweens 9-14 (1.26 million/5.2 rating), standing as the week's No. 1 animated telecast, and posted a series high among Girls 6-11 (1.07 million/8.9 rating).

· Disney Channel owned the week's Top 6 TV telecasts among Kids 6-11:

· Disney Channel held the week's Top 2 TV telecasts in Tweens 9-14, and the Top 8 cable/scripted TV telecasts:

Source: Nielsen Media Research (Live + Same Day, 2/14/11-2/20/11, U.S. ratings). Rankings based on 000s, then US rating. Kids 2-5 ranks based on program data among regularly scheduled series.





  [february 2011]  
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M
T
W
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F
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· FISH HOOKS (DISNEY)
· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





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