or


[02/23/11 - 11:27 AM]
The Hub Continues Growth With Significant Gains in "Transformers Prime" Post-Premiere and Other Original Programming
The Hub spins the numbers for the week of February 14-20.

[via press release from The Hub]

The Hub Continues Growth With Significant Gains in "Transformers Prime" Post-Premiere and Other Original Programming

Strong Performers Include: "Transformers Prime," "R.L. Stine's The Haunting Hour: The Series," "G.I. Joe Renegades," "Dan. Vs."

The Hub Remains Top Co-Viewed Kids Cable Network Among Kids 2-11 and Adults 18-49

(Los Angeles, Ca.) Viewers continued their love affair with "Transformers Prime" the week after a stellar performance with its premier on The Hub, a television network for kids and their families. The strong performance of the CGI-animated series from Hasbro Studios, and solid performances from other key original series the week of February 14-20, paced the network to strong week-to-week gains in key demographics. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

For the follow-up episode (Friday, 6:30 p.m. ET) to the February 11 premiere of "Transformers Prime," the series delivered week-to-week increases among Kids 2-11 (+26%), Boys 2-11 (+23%), Kids 6-11 (+14% ), Boys 6-11 (+29%), Men 18-49 (+33%) and Persons 2+ (+15%).

In addition, Friday's 6 p.m. (ET) companion presentation of "G.I. Joe Renegades" delivered week-to-week delivery increases in key demos, including Households (+34%), Kids 2-11 (+64%), Boys 2-11 (+56%), Kids 6-11 (+31%), Boys 6-11 (+53%), Adults 18-49 (+12%), Men 18-49 (+17%), and Persons 2+ (+39%).

Other original programs with significant increases included "R.L. Stine's The Haunting Hour: The Series" and "Dan Vs."

For the week, in Total Day, The Hub garnered week-to-week delivery increases in key demos, including Kids 2-11 (+19%), Kids 6-11 (+17%). In Prime Time (Mon-Sun 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with key kid demos, including Kids 2-11 (gains of +52%) and Kids 6-11 (+33%).

Highlights include:

Daypart Performance:

In Total Day, The Hub garnered week-to-week delivery increases with several key demos, including Kids 2-11 (+19%, 25,000), Kids 6-11 (+17%, 14,000) and Persons 2+ (+2%, 65,000).

In Prime (Mon-Sun, 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with key kid demos, including Kids 2-11 (+52%, 32,000) and Kids 6-11 (+33%, 20,000).

Co-Viewing and Reach:

For the week, The Hub was again the top co-viewed networks among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty three percent (33%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (21%).

Programming Highlights:

The follow-up episode (Friday, 6:30 p.m. ET) to the series premiere of "Transformers Prime" produced week-to-week delivery increases with several key demos, including Kids 2-11 (+26%, 183,000), Boys 2-11 (+23%, 129,000), Kids 6-11 (+14%, 92,000), Boys 6-11 (+29%, 88,000), Adults 18-49 (+8%, 91,000), Men 18-49 (+33%, 57,000), Persons 2+ (+15%, 337,000), and Households (+7%, 184,000).

Friday's (6 p.m. ET) episode of the original series "G.I. Joe Renegades" delivered week-to-week increases with several key demos, including Households (+34%, 99,000), Kids 2-11 (+64%, 92,000), Boys 2-11 (+56%, 61,000), Kids 6-11 (+31%, 47,000), Boys 6-11 (+53%, 46,000), Adults 18-49 (+12%, 56,000), Men 18-49 (+17%, 27,000), and Persons 2+ (+39%, 178,000).

Saturday's (8:30 p.m. ET) presentation of the original series "R.L. Stine's The Haunting Hour: The Series" delivered a week-to-week delivery increase with Households (+12% 92,000).

Saturday's (8 p.m. ET) presentation of the original series "Dan Vs." delivered week-to-week increases with key demos, including Households (+37%, 93,000), Adults 18-49 (+76%, 37,000) and Persons 2+ (+5%, 125,000).

(Source: Nielsen; program based dayparts; most current; 2/14/11-2/20/11 vs 2/7/11-2/13/11, growth by (000), co-viewing in NPower, L+7)

About The Hub

THE HUB, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., ( NASDAQ: HAS ) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.