[02/28/11 - 12:43 PM]
ABC's "Jimmy Kimmel Live: After the Academy Awards" Draws its 2nd-Most-Watched Post-Oscar Telecast in 4 Years
ABC spins the late-night numbers for Sunday, February 27.

[via press release from ABC]

Sunday February 27, 2011: ABC's "Jimmy Kimmel Live" Based on Nielsen's True Fast National Ratings

ABC's "Jimmy Kimmel Live: After the Academy Awards" Draws its 2nd-Most-Watched Post-Oscar Telecast in 4 Years

"JKL's" Sixth Post-Oscar Special Draws the Show's Largest Audience in 1 Year

"Jimmy Kimmel Live � After the Academy Awards" (12:22-1:18 a.m.)

On its sixth post-Oscar telecast, ABC's "Jimmy Kimmel Live: After the Academy Awards" delivered 4.48 million Total Viewers and 1.75 million Adults 18-49, marking "JKL's" 2nd most-watched post-Oscar telecast since 2007. Host Jimmy Kimmel welcomed two-time Academy Award�-winning actor Tom Hanks and GRAMMY�-winning artist Cee Lo Green.

· With special appearances from Jessica Alba, Eva Longoria, Kelly Ripa, Minka Kelly and Sof�a Vergara, "After the Academy Awards" was up 2% over the prior year's telecast with Women 18-34 (435,000 vs. 425,000).

· Among all "Jimmy Kimmel Live" telecasts, Sunday's post-Oscar show attracted "JKL's" largest audience in viewers and young adults in 1 year -- since 3/7/10.

· Sunday's post-Oscar show posted huge gains over "JKL's" late-night season average to date, more than doubling its numbers in Total Viewers (+162% -- 4.48 million vs. 1.71 million) and Adults 18-49 (+148% -- 1.75 million vs. 705,000). Further, the post-Oscar show tripled "JKL"s late-night average in Adults 18-34 (+200% -- 739,000 vs. 246,000) and Women 18-34 (+190% -- 435,000 vs. 150,000).

Source: Nielsen Media Research, (Live + Same Day Fast National Ratings, 2/27/11), or as dated. Season average is based on Most Current Program Ratings, 9/20/10-2/18/11.

  [february 2011]  

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