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[03/01/11 - 11:32 AM]
ABC Ranks No. 2 to Fox in February with Adults 18-34 and Key Women
ABC spins the numbers for the February sweeps period to date.

[via press release from ABC]

2011 February Sweep - ABC Primetime (Based on Most Current and/or Live + Same Day Program Ratings)

ABC Ranks No. 2 to Fox in February with Adults 18-34 and Key Women, and Defeats NBC by Wide Margins During the Sweep in Viewers and Adults 18-49

ABC Surges in February by 1.5 Million Viewers and by 15% in Adults 18-49

The Net Airs Some of the Top Series in February with Adults 18-49, Including the No. 1 Comedy with "Modern Family" and the No. 1 Drama with "Grey's Anatomy"

ABC Claims 5 of the Top 15 Scripted Telecasts in the Sweep in Adults 18-49, while The "Academy Awards" Finishes as TV's No. 1 Entertainment Broadcast in February

2011 February (25 of 28 Nights):

During the 2011 February Sweep (Most Current), ABC ranks No. 2 to a "Super Bowl"-boosted and "Idol"-led Fox among Adults 18-34 (2.0/6) and Key Women: W18-34 (2.6/8) and W18-49 (3.1/9-tie). In addition, ABC leads NBC by strong margins during the month in both Total Viewers (+41% - 7.9 million vs. 5.6 million) and Adults 18-49 (+56% - 2.5/7 vs. 1.6/5).

· Year-to-Year Gains (L+SD - 25 Nights): ABC is up in the February Sweep by 1.5 million viewers (7.6 million vs. 6.1 million) and by 15% in Adults 18-49 (2.3/7 vs. 2.0/5) over its year-ago performance. ABC and Fox are the only major nets to grow during the month, as CBS and NBC each saw steep declines on both measures.

· TV Series Rankings (Most Current): Among Adults 18-49, ABC claims February's No. 1 comedy with "Modern Family" (also the top-rated scripted show) and the No. 1 drama with "Grey's Anatomy." A strong draw with key Women, ABC airs 6 of the Top 15 series for the month with Women 18-34, including "Grey's," "Modern Family," "The Bachelor," "Desperate Housewives," "Private Practice" and "Mr. Sunshine."

· Telecast Rankings (L+SD): ABC aired 5 of Top 15 highest-rated regular scripted telecasts during the month with Adults 18-49: "Modern Family - 2/9" - No. 1, "Grey's Anatomy - 2/3" and "Modern Family - 2/16" tie for No. 6, "Modern Family - 2/23" - No. 13 and "Grey's - 2/10" - No. 14. In addition, ABC's broadcast of the "2011 Academy Awards" stands as the No. 1 entertainment show overall during the February Sweep with viewers and young adults, qualifying as television's most-watched non-sports telecast in 1 year - since 3/7/10.

Source: The Nielsen Company. Network Standings and TV Series Rankings based on Most Current Program Ratings (2/3-2/27/11). Telecast Rankings based on Live +Same Day Program Ratings (2/3-2/27/11). Year-to-year February Sweep comparisons based on Live + Same Day Program Ratings (2/3-2/27/11 vs. 2/4-3/3/10).





  [march 2011]  
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· AMERICAN IDOL (FOX)
· BACHELOR, THE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· MODERN FAMILY (ABC)
· MODERN FAMILY (ABC)
· MR SUNSHINE (ABC)
· PRIVATE PRACTICE (ABC)





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