or


[03/01/11 - 01:55 PM]
Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics
Disney Channel spins the numbers for the month of February.

[via press release from Disney Channel]

Ratings Highlights for February 2011-- Final National Ratings

Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics

Ranks No. 1 for the 10th Straight Month in Total Day in Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

Led by "Wizards of Waverly Place" and "Shake It Up," Disney Channel Holds TV's Top 3 Series in Kids 6-11 and TV's Top 4 Scripted Series in Tweens 9-14

The February 18 1-Hour "Wizards of Waverly Place" is the Cable's No. 1 Telecast in Kids 6-11 and Tweens 9-14; Posts the Series' Best Ratings in Over 1 Year

Disney Channel (February 2011)

Securing TV's Top 4 scripted series, and the Top 4 across all cable with "Wizards of Waverly Place," "Shake It Up," "Good Luck Charlie" and "The Suite Life on Deck," Disney Channel stood as TV's No. 1 network in Total Day for the 10th consecutive month among Tweens 9-14 (501,000/2.1 rating), delivering its largest February audience ever in the demo, in addition to Total Viewers (1.78 million) and Kids 6-11 (631,000/2.5 rating).

· Disney Channel posted hefty double-digit percent increases year to year in several key demos, specifically in Total Viewers (+11% - 1.78 million vs. 1.61 million) and Kids 6-11 (+10% - 631,000 vs. 573,000).

In Prime, Disney Channel also set new February highs in Total Viewers (2.70 million) and Kids 6-11 (1.11 million/4.5 rating), and saw its most-watched February since 2007 in Tweens 9-14 (854,000/3.5 rating). Competitively, the channel extended its streak as TV's No. 1 network to 72 consecutive months among Kids 6-11 and to 70 straight months among Tweens 9-14 (854,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered increases in key demos, including by 15% in Total Viewers (vs. 2.35 million) and by 13% in Kids 6-11 (vs. 980,000).

The 1-hour "Wizards of Waverly Place" telecast on February 18 ranked as cable's No. 1 telecast among Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating), standing as the series' most-watched telecast in more than 1 year in the target demos - since 1/22/10.

· In Kids 6-11, Disney Channel secured TV's Top 3 series:

· In Tweens 9-14, Disney Channel delivered TV's Top 4 scripted series:

Source: Nielsen Media Research, February 2011: 1/31/11-2/27/11 -- Live+7 blended with Live+SD where available. February 2010: 2/1/10-2/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.