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[03/03/11 - 12:11 PM]
Jay Leno and Jimmy Fallon Finish #1 vs. ABC and CBS Competition for the Ratings Week of Feb. 21-25
NBC spins the late-night numbers for the week of February 21-25.

[via press release from NBC]

JAY LENO AND JIMMY FALLON FINISH #1 VS. ABC AND CBS COMPETITION FOR THE RATINGS WEEK OF FEB. 21-25

'TONIGHT' OUT-DELIVERS 'LATE SHOW' BY 11 PERCENT IN 18-49 VIEWERS, JAY'S BIGGEST WIN IN FOUR WEEKS

JIMMY FALLON TOPS 'LATE LATE SHOW' BY 21 PECENT, MATCHING HIS BIGGEST MARGIN IN FIVE WEEKS

SEASON TO DATE, 'TONIGHT' IS UP 44 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 22 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 10 PERCENT IN 18-49 VIEWERS AND 26 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - March 3, 2011 - NBC's "The Tonight Show with Jay Leno" is #1 for the week of February 21-25 versus CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also topped CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in 18-49 viewers, total viewers and other key categories. Note that Monday results for NBC's shows and ABC's "Kimmel" are excluded from these averages due to the Presidents Day holiday.

"Tonight" won the week over "Late Show" by an 11 percent margin in viewers 18-49 (1.201 million adults 18-49 vs. 1.078 million), Jay's biggest margin in four weeks (since the week of January 24-28). At 12:35 a.m. ET, Jimmy Fallon's margin over "Late Late Show" in viewers 18-49 was 21 percent (785,000 vs. 650,000), matching Jimmy's biggest margin in five weeks (since January 17-21).

Versus the first 23 weeks of last season, "Tonight" is up 44 percent in total viewers (3.898 million vs. 2.716 million), while "Late Show" is down 13 percent (3.617 million vs. 4.141 million). At 12:35 a.m. ET, "Late Night" is up 22 percent versus its year-ago pace in total viewers (1.781 million vs. 1.455 million), while "Late Late Show" is down 8 percent (1.774 million vs. 1.935 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 10 percent in 18-49 viewers (500,000 vs. 454,000) and up 26 percent in total viewers (1.006 million vs. 800,000).

Jay Leno has ranked #1 for 22 of 23 weeks this season versus "Late Show" in viewers 18-49 and for 21 of 23 weeks in total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 23 of 23 weeks. In total viewers, Jimmy has won 13 of the last 15 weeks versus "Late Late Show."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 21-25. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share*
CBS "Late Show," 0.8/4 11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/4*
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers*
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers*
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday results for NBC's lineup and "Kimmel" are excluded from these averages due to the Presidents Day holiday. Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.9 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 21-25:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.5

TBS, midnight-1 a.m., "Lopez Tonight," 0.3

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.5 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [march 2011]  
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