E!'S "AFTER LATELY" SERIES PREMIERE ON SUNDAY NIGHT DRAWS NEARLY 1.2 MILLION TOTAL VIEWERS
E!'s series premiere of "After Lately" on Sunday, March 6th from 11pm-11:30pm posted immediate time period gains, drawing nearly 1.2 Million total viewers and a .91 Household rating as it nearly doubled both the prior four week time period and year ago delivery with both measures.
While "After Lately" exceeded the prior four week time period across all measures, the show garnered its highest marks among a desirable female audience, delivering a 1.61 Women 18-34 and 1.08 Women 18-49 as it scored triple-digit gains with both demos.
Meanwhile, E!'s Sunday night line-up continues to draw a large audience with a new episode of Kourtney & Kim Take New York at 10pm averaging 2 million Total Viewers followed by a new Holly's World at 10:30pm attracting 1.7 million Total Viewers, both exceeding their respective prior four week norms by double digits.
*Source Nielsen Media Research, Fast Nationals, COV AA% & Impressions; Prior Four Week Comparisons based on 01/31/11-02/27/11