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[03/07/11 - 11:03 AM]
The Style Network's "Ruby" Season Premiere on Sunday Night Delivers Nearly a Half Million Total Viewers
The Style Network spins the numbers for Sunday, March 6.

[via press release from Style]

THE STYLE NETWORK'S "RUBY" SEASON PREMIERE ON SUNDAY NIGHT DELIVERS NEARLY A HALF MILLION TOTAL VIEWERS

The 4th season premiere of "Ruby" on Sunday, March 6th at 8pm more than doubled Style's prior four week time period average among Households (.57) and Total Viewers (473,000), while it also posted double digit gains with the target Women 18-49 (.40 rtg).

The 4th season premiere of "Ruby" also posted double digit season on season growth, out-performing the prior season's debut by +12% among Households and +18% among Total Viewers.

"Ruby" delivered appointment viewing numbers, building more than +20% coming out of the last quarter hour of its "Ruby: My Naked Truth" lead-in, and grew an additional +12% during its own quarter hour performance to peak with a .65 HH rating during its final quarter hour.

The 4th season finale of "Kimora: Life in the Fab Lane" wrapped up Style's block of originals on Sunday at 9pm and also posted significant time period gains, out-performing the prior four week norm by approximately +50% among Households (.30 rtg) and Total Viewers (233,000).

Overall, the 4th season of "Kimora: Life in the Fab Lane" was a strong performer for Style on Sundays at 9pm, more than doubling the network's 1Q11 to date primetime average with Households (.40 rtg) and Women 18-49 (.44 rtg) as well as Total Viewers (335,000).

The night kicked off with a special one-hour "Ruby: My Naked Truth" at 7pm, which again more than doubled Style's prior four week time period average among Households (.40 rtg) and Total Viewers (309,000), while it also posted double digit gains with the network's target Women 18-49 demo.

Source: Nielsen Media Research, Fast Nationals Live + Same Day Cov. AA% & Impressions. Ruby: My Naked Truth (Sun, 03/06/11, 7P-8P) vs. Prior 4-Week Time Period (01/31/11-02/27/11); Ruby S4 Premiere Telecast (Sun, 03/06/11, 8P-9P) vs. Prior 4-Week Time Period (01/31/11-02/27/11) and Ruby S3 Premiere Telecast (Sun, 02/14/10, 8P-9P); Kimora: Life in the Fab Lane S4 Finale (Sun, 03/06/11, 9P-10P) vs. Prior 4-Week Time Period (01/31/11-02/27/11); Kimora S4 Premiere Telecasts (Sun, 01/09/11-03/06/11, 9P-10P) vs. Style Prime M-Su 8P-11P 1Q11 To Date (12/27/10-03/03/11)





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· KIMORA: LIFE IN THE FAB LANE (STYLE)
· RUBY (STYLE)





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