or


[03/07/11 - 11:03 AM]
The Style Network's "Ruby" Season Premiere on Sunday Night Delivers Nearly a Half Million Total Viewers
The Style Network spins the numbers for Sunday, March 6.

[via press release from Style]

THE STYLE NETWORK'S "RUBY" SEASON PREMIERE ON SUNDAY NIGHT DELIVERS NEARLY A HALF MILLION TOTAL VIEWERS

The 4th season premiere of "Ruby" on Sunday, March 6th at 8pm more than doubled Style's prior four week time period average among Households (.57) and Total Viewers (473,000), while it also posted double digit gains with the target Women 18-49 (.40 rtg).

The 4th season premiere of "Ruby" also posted double digit season on season growth, out-performing the prior season's debut by +12% among Households and +18% among Total Viewers.

"Ruby" delivered appointment viewing numbers, building more than +20% coming out of the last quarter hour of its "Ruby: My Naked Truth" lead-in, and grew an additional +12% during its own quarter hour performance to peak with a .65 HH rating during its final quarter hour.

The 4th season finale of "Kimora: Life in the Fab Lane" wrapped up Style's block of originals on Sunday at 9pm and also posted significant time period gains, out-performing the prior four week norm by approximately +50% among Households (.30 rtg) and Total Viewers (233,000).

Overall, the 4th season of "Kimora: Life in the Fab Lane" was a strong performer for Style on Sundays at 9pm, more than doubling the network's 1Q11 to date primetime average with Households (.40 rtg) and Women 18-49 (.44 rtg) as well as Total Viewers (335,000).

The night kicked off with a special one-hour "Ruby: My Naked Truth" at 7pm, which again more than doubled Style's prior four week time period average among Households (.40 rtg) and Total Viewers (309,000), while it also posted double digit gains with the network's target Women 18-49 demo.

Source: Nielsen Media Research, Fast Nationals Live + Same Day Cov. AA% & Impressions. Ruby: My Naked Truth (Sun, 03/06/11, 7P-8P) vs. Prior 4-Week Time Period (01/31/11-02/27/11); Ruby S4 Premiere Telecast (Sun, 03/06/11, 8P-9P) vs. Prior 4-Week Time Period (01/31/11-02/27/11) and Ruby S3 Premiere Telecast (Sun, 02/14/10, 8P-9P); Kimora: Life in the Fab Lane S4 Finale (Sun, 03/06/11, 9P-10P) vs. Prior 4-Week Time Period (01/31/11-02/27/11); Kimora S4 Premiere Telecasts (Sun, 01/09/11-03/06/11, 9P-10P) vs. Style Prime M-Su 8P-11P 1Q11 To Date (12/27/10-03/03/11)





  [march 2011]  
S
M
T
W
T
F
S
  


· KIMORA: LIFE IN THE FAB LANE (STYLE)
· RUBY (STYLE)





most recent ratings | view all posts
[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.