[03/08/11 - 02:22 PM]
USA Originals Lead Way to Ratings Win
USA spins the numbers for the week of February 28-March 6.

[via press release from USA]


NEW YORK, NEW YORK - March 8, 2010 - USA was this week's top cable network in prime P25-54, P18-49, total viewers and household delivery. USA and was the only one to deliver over 1 million in P25-54 (1.29 million in P25-54, +55% over #2 TNT), 1 million in P18-49 (1.16 million, +29% over #2 MTV), 2.5 million total viewers (2.99 million, +26% over #2 Disney Channel), or 2 million households (2.23 million, +27% over #2 Disney Channel) while bringing in the week's biggest household coverage rating in basic cable prime (2.20, +0.38 over #2 Disney Channel).

USA also won the total day crown this week in P25-54 and P18-49 as one of only two networks to deliver over half a million in P25-54 (630,000, +13% over #2 TNT) and one of three to break half a million P18-49 (600,000, +7% over #2 Nickelodeon).

· Six of the top ten scripted telecasts among P25-54 were on USA while the network's two original dramas, WHITE COLLAR and FAIRLY LEGAL, delivered more P25-54 (White Collar 1.55 million / Fairly Legal 1.47 million), total viewers (WC 3.30 million / FL 3.21 million), and households (WC 2.50 million / FL 2.42 million) than any original drama on cable. WHITE COLLAR was also the top P18-49 original cable drama this week with 1.5 million viewers.

· FAIRLY LEGAL saw gains of at least +20% in key demos and placed as the top scripted telecast in cable's prime Thursday among P25-54 (1.47 million), P18-49 (1.21 million), total viewers (3.21 million), and households (2.50 million), coming in second only to Jersey Shore in key demos. Head-to-head, FAIRLY LEGAL delivered more M18-34 than anything on broadcast Thursday at 10pm as well as outperforming ABC in P18-34, P18-49, P25-54, and total viewers.

· WWE MONDAY NIGHT RAW was second only to Jersey Shore for the week in delivering P25-54 (2.67 million), P18-49 (2.83 million), total viewers (5.61 million), and households (3.83 million). RAW's 10pm hour delivered more M18-34 (1.06 million) than anything else in Monday's primetime, broadcast or cable, while beating everything in the hour in M18-34, M18-49, M25-54, and total males. WWE RAW was also the top M18-34 draw on television in the 9pm hour, outperforming FOX in P18-34.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [march 2011]  


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