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[03/14/11 - 08:41 AM]
Sunday's Broadcast Ratings: "Miami" Rises In CBS Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, march 13, 2011)

Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (10.79 million viewers, #1; adults 18-49: 2.5, #1) pulled off a rare adults 18-49 win on Sunday with its mix of "60 Minutes" (10.26 million viewers, #4; adults 18-49: 1.7, #T10), "The Amazing Race: Unfinished Business" (9.42 million viewers, #5; adults 18-49: 2.6, #5), "Undercover Boss" (11.72 million viewers, #2; adults 18-49: 2.9, #1) and "CSI: Miami" (11.77 million viewers, #1; adults 18-49: 2.7, #T2).

NBC (6.43 million viewers, #3; adults 18-49: 2.0, #2) then took home the silver with a new "Dateline NBC" (5.55 million viewers, #8; adults 18-49: 1.1, #15) followed by week two of "America's Next Great Restaurant" (4.18 million viewers, #13; adults 18-49: 1.4, #12) and "The Celebrity Apprentice" (7.99 million viewers, #6; adults 18-49: 2.7, #T2).

Next up was FOX (4.03 million viewers, #4; adults 18-49: 1.9, #3) with repeats of "The Simpsons" (2.27 million viewers, #17; adults 18-49: 0.9, #16) and "American Dad" (2.64 million viewers, #16; adults 18-49: 1.2, #T13) followed by new episodes of "The Simpsons" (5.45 million viewers, #9; adults 18-49: 2.5, #T6) and "Bob's Burgers" (4.06 million viewers, #14; adults 18-49: 2.0, #9), a repeat of "Family Guy" (4.99 million viewers, #10; adults 18-49: 2.5, #T6) and a new "The Cleveland Show" (4.75 million viewers, #12; adults 18-49: 2.5, #T6).

And finally, new episodes of "America's Funniest Home Videos" (7.40 million viewers, #7; adults 18-49: 1.7, #T10) and "Secret Millionaire" (11.27 million viewers, #3; adults 18-49: 2.7, #T2) led into repeats of "Desperate Housewives" (4.92 million viewers, #11; adults 18-49: 1.2, #T13) and "Brothers & Sisters" (3.19 million viewers, #15; adults 18-49: 0.8, #17) on ABC (6.70 million viewers, #2; adults 18-49: 1.6, #4).

Week-to-week changes (adults 18-49): CSI: Miami (12.50%), The Cleveland Show (8.70%), Undercover Boss (7.40%), 60 Minutes (0.00%), The Celebrity Apprentice (0.00%), The Amazing Race 17 (-3.70%), America's Funniest Home Videos (-5.60%), The Simpsons (-10.70%), America's Next Great Restaurant (-12.50%), Bob's Burgers (-13.00%), Secret Millionaire (-18.20%), Dateline NBC (-21.40%).


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/14/10):

CBS (11.35 million viewers, #1; adults 18-49: 2.8, #1) claimed the top spot on Sunday thanks to new episodes of "60 Minutes" (11.73 million viewers, #3; adults 18-49: 1.8, #14), "The Amazing Race 16" (10.23 million viewers, #4; adults 18-49: 3.0, #5), "Undercover Boss" (13.29 million viewers, #1; adults 18-49: 3.9, #1) and "Cold Case" (10.16 million viewers, #5; adults 18-49: 2.5, #T7).

Usually dominant ABC (9.14 million viewers, #2; adults 18-49: 2.6, #T2) then had to settle for the silver with its mix of "America's Funniest Home Videos" (7.47 million viewers, #9; adults 18-49: 1.9, #13), "Extreme Makeover: Home Edition" (8.64 million viewers, #7; adults 18-49: 2.3, #11), "Desperate Housewives" (11.82 million viewers, #2; adults 18-49: 3.6, #2) and "Brothers & Sisters" (8.66 million viewers, #6; adults 18-49: 2.5, #T7).

Next up was NBC (7.07 million viewers, #3; adults 18-49: 2.6, #T2) with the launch of "Minute to Win It" (4.57 million viewers, #14; adults 18-49: 1.5, #15), a second hour of "Minute to Win It" (7.20 million viewers, #10; adults 18-49: 2.4, #10) and the return of "The Celebrity Apprentice" (8.26 million viewers, #8; adults 18-49: 3.2, #4).

And finally, FOX (4.30 million viewers, #4; adults 18-49: 2.0, #4) closed out the night with its combination of "'Til Death" (1.97 million viewers, #17; adults 18-49: 0.7, #17), another "'Til Death" (2.02 million viewers, #16; adults 18-49: 0.8, #16), "The Simpsons" (5.23 million viewers, #13; adults 18-49: 2.6, #6), a repeat of "The Simpsons" (5.36 million viewers, #12; adults 18-49: 2.5, #T7), a new "Family Guy" (6.72 million viewers, #11; adults 18-49: 3.5, #3) and the premiere of "Sons of Tucson" (4.51 million viewers, #15; adults 18-49: 2.1, #12).

Source: Nielsen Media Research





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