or


[03/15/11 - 10:13 AM]
Nickelodeon's "Best Player" Draws 5.3 Million Viewers, Is Basic Cable's Top Scripted Telecast and Number-One Telecast With Kids and Tweens on All TV for the Week
Nickelodeon spins the numbers for the week of March 7-13.

[via press release from Nickelodeon]

NICKELODEON'S "BEST PLAYER" DRAWS 5.3 MILLION VIEWERS, IS BASIC CABLE'S TOP SCRIPTED TELECAST AND NUMBER-ONE TELECAST WITH KIDS AND TWEENS ON ALL TV FOR THE WEEK

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network

NEW YORK - March 15, 2011 - Nickelodeon's brand-new original TV movie, Best Player, starring iCarly's dynamic comedy duo Jennette McCurdy and Jerry Trainor premiered Saturday, March 12, at 8 p.m. (ET/PT), scoring 5.3 million viewers. The two-hour TV movie is the week's top scripted telecast on basic cable with total viewers and also ranks as broadcast and basic cable's number-one telecast with kids and tweens for the week

Best Player's primetime premiere posted triple-digit increases over last year and bested its closest competitor by triple-digits, averaging a 8.1/2.9 million K2-11 (+145%), 10.9/2.4 million K6-11 (+179%) and 9.6/2.1 million T9-14 (+200%). Year to date, Best Player ranks as the number-one movie on all TV with kids 6-11, tweens 9-14 and kids 2-11.

The two-hour original follows Quincy (Trainor), a thirty-something Chinese food delivery man by day and online video game master by night. Perfectly happy to live in a tricked-out basement in his parents' home, Quincy's world gets turned upside down when his parents decide to sell their house and move to Florida - without him. He enters a tournament introducing a brand-new video game, "Black Hole," so he can win the prize money to buy his parents' house. Quincy thinks it's a done deal until he encounters Prodigy (McCurdy) who threatens to annihilate him.

Nickelodeon closed the week of 3/7/11-3/13/11 as basic cable's top total day network with total viewers (2.3 million), kids 2-11 and kids 6-11. The net also posted increases across all demos averaging a 3.1/666,000 kids 6-11 (+11%), 3.6/1.3 million kids 2-11 (+9%), 2.1/454,000 T9-14 (+5%) and 4.5/636,000 K2-5 (+7%).

In addition to the solid ratings performance by Best Player, Nick's weekly win was fueled by SpongeBob SquarePants and T.U.F.F. Puppy, which rank as the week's top animated telecasts with kids 2-11 and the net's hit preschool block, which this week boasts the top four preschool telecasts on all TV (#1 Bubble Guppies, #2 Max & Ruby, #3 Go, Diego, Go! and #4 Dora the Explorer).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.

[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.