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[03/22/11 - 10:37 AM]
FOX Clinches Another Adult 18-49 and Total Viewers Victory
FOX spins the numbers for the week of March 14-20.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 14 - 20, 2011

FOX CLINCHES ANOTHER ADULT 18-49 AND TOTAL VIEWERS VICTORY

Once again winning five of seven nights last week, FOX ranked No. 1 among both Adults 18-49 and Total Viewers for its third consecutive week. In addition, the network dominated the competition among Adults 18-34, Teens and all key demos and outperformed the next highest-rated network (CBS) by +60% in the core adult demo. So far this season, FOX continues to outperform the No. 2 network by a half of a ratings point lead among Adults 18-49 (3.5 vs. 3.0). Key highlights from last week include:

· FOX's Tuesday comedy block won its night among Adults 18-49, Adults 18-34, Teens, and all key demos last week.

· GLEE posted a 4.2/13 among Adults 18-49 and was the highest rated program of the night in Adults 18-49, Adults 18-34, Teens and Adults 25-54.

· At 9p RAISING HOPE posted a 2.2/6 among Adults 18-49 and was the second-highest rated program of the night behind GLEE among Adults 18-34 and Teens.

· TRAFFIC LIGHT closed the night with a 1.5/4 in Adults 18-49, holding steady with the previous week's performance.

· AMERICAN IDOL dominated on Wednesday and secured another Thursday win alongside a strong episode of BONES.

· On Wednesday, IDOL posted a 7.6/22 among Adults 18-49 with 22.6 Mil Total Viewers, winning the night across all key demos and outperforming the combined 4-net competition by +21% among Adults 18-49 and +4% in Total Viewers.

· Thursday's IDOL results show (5.7/19) was the highest rated program of the night and outperformed the combined 4-net competition by +24% in Total Viewers.

· So far this season with Comparable Most Current ratings AMERICAN IDOL is retaining +96% of the Total Viewers it drew for last year's same telecasts (24.7 vs. 25.8 Mil., through Top 12 results).

· BONES followed with a 3.3/10 among Adults 18-49 and was up vs. the previous week by +3% in the demo and +10% in Total Viewers (11.6 vs. 10.5 Mil.)

· FOX also ranked No. 1 on Friday and Saturday among Adults 18-49, thanks to its Friday combo of KITCHEN NIGHTMARES (1.6/6) and FRINGE (1.3/5) and its Saturday night staples, COPS (1.4/5 & 1.5/5) and AMERICA'S MOST WANTED (1.5/5).

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/06/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 3/06 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.8/10 5.0/13 +32%

CHICAGO CODE 2.2/6 2.6/7 +18%

GLEE 5.2/15 6.4/17 +23%

RAISING HOPE 2.7/7 3.2/8 +19%

TRAFFIC LIGHT 1.7/4 1.9/5 +12%

BONES 2.9/8 3.7/10 +28%

FRINGE 1.8/5 2.6/7 +44%

THE SIMPSONS 3.5/9 3.9/10 +11%

BOB'S BURGERS 2.7/7 2.9/7 +7%

THE CLEVELAND SHOW 2.8/7 3.1/7 +11%

FAMILY GUY 3.8/9 4.5/10 +18%

AMERICAN DAD 2.5/6 2.8/7 +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/06/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 3/06 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.4 13.0 +25%

CHICAGO CODE 8.2 9.7 +18%

GLEE 12.6 15.2 +21%

RAISING HOPE 6.5 7.5 +15%

TRAFFIC LIGHT 4.0 4.4 +10%

BONES 9.7 11.8 +22%

FRINGE 4.8 6.5 +35%

THE SIMPSONS 7.7 8.4 +9%

BOB'S BURGERS 5.6 5.9 +5%

THE CLEVELAND SHOW 6.1 6.6 +8%

FAMILY GUY 7.6 8.8 +16%

AMERICAN DAD 5.2 5.7 +10%

Weekly Program Rankers

FOX had 9 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 5), HOUSE (No. 7), FAMILY GUY (No. 8 tie), BONES (No. 8 tie), CLEVELAND (No. 15), BOB'S BURGERS (No. 20 tie) and RAISING HOPE (No. 20 tie).

FOX had 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), FAMILY GUY (No. 5 tie), AMERICAN IDOL- THURSDAY (No. 5 tie), CLEVELAND (No. 7 tie), HOUSE (No. 7 tie), BOB'S BURGERS (No. 9), BONES (No. 10), THE SIMPSONS (No. 11) and RAISING HOPE (No. 12).

FOX had 11 of the Top 20 programs among Teens: GLEE (No. 1), AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), FAMILY GUY (No. 4), CLEVELAND (No. 5), RAISING HOPE (No. 6), BOB'S BURGERS (No. 8 tie), BONES (No. 8 tie), THE SIMPSONS (No. 11), HOUSE (No. 16) and AMERICAN DAD (No. 20).

FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), BONES (No. 10), GLEE (No. 11) and HOUSE (No. 14).

NIGHTLY AND PROGRAM HIGHLIGHTS - MARCH 14 - 20, 2011

MONDAY

8:00-9:00 HOUSE: (Adults 18-49: 3.5/10, 10.4 Mil Total Viewers)

9:00-10:00 THE CHICAGO CODE: (Adults 18-49: 1.9/5, 7.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/8, 8.9 Mil Total Viewers)

FOX ranked #2 for the night among Adults 18-49, Total Viewers and Adults 18-34.

At 8p HOUSE posted a 3.5/10 among Adults 18-49 and was the #1 program of the night in all key male demos.

HOUSE ranked #2 in the 8p hour in A18-49, Total Viewers and A18-34, and #1 in Teens (tie) and all key male demos.

At 9p THE CHICAGO CODE posted a 1.9/5 among Adults 18-49 and ranked #3 in the hour in A18-49 and #2 in A18-34.

TUESDAY

8:00-9:02 GLEE: (Adults 18-49: 4.2/13, 11.1 Mil Total Viewers)

9:02-9:32 RAISING HOPE: (Adults 18-49: 2.2/6, 5.7 Mil Total Viewers)

9:32-10:00 TRAFFIC LIGHT: (Adults 18-49: 1.5/4, 3.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 3.1/9, 8.0 Mil Total Viewers)

FOX won the night in Adults 18-49, Adults 18-34, Teens, and all key demos.

GLEE posted a 4.2/13 among Adults 18-49 and was the highest rated program of the night in Adults 18-49, Adults 18-34, Teens and Adults 25-54. GLEE won its 8p hour in these same demos.

At 9p RAISING HOPE posted a 2.2/6 among Adults 18-49. RAISING HOPE tied as the #3 rated program of the night among Adults 18-49, moving to the #2 spot behind GLEE among Adults 18-34 and Teens. HOPE won the 9p half hour in Adults 18-34 and Teens.

At 9:30p TRAFFIC LIGHT posted a 1.5/4 in Adults 18-49, matching the previous week. TRAFFIC LIGHT ranked #4 in the half hour among Adults 18-49 and #2 in Adults 18-34 (tie).

WEDNESDAY

8:00-10:00 AMERICAN IDOL: (Adults 18-49: 7.6/22, 22.6 Mil Total Viewers)

AMERICAN IDOL posted a 7.6/22 among Adults 18-49 with 22.6 Mil Total Viewers, winning the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

FOX outperformed the combined 4-net competition for the night by +21% among Adults 18-49 (7.6 vs. 6.3) and +4% in Total Viewers (22.6 vs. 21.7 Mil.) and outperformed its nearest competitor for the night by +145% in A18-49 (7.6 vs. 3.1 for CBS) and +95% in Total Viewers (22.6 vs. CBS' 11.6 Mil.)

AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +111% in A18-49 (7.6 vs. Criminal Minds' 3.6) and +65% in Total Viewers (22.6 vs. Criminal Minds', 13.7 Mil.)

Compared to last Wednesday's performance AMERICAN IDOL retained 94% in Adults 18-49 (7.6 vs. 8.1) and 93% among Total Viewers (22.6 vs. 24.4 Mil.)

AMERICAN IDOL retained 94% vs. the comparable telecast last year in A18-49 (vs. 8.1/22, Top 12 on 3/16/10) and retained 99% in Total Viewers (vs. 22.9 Mil.)

AMERICAN IDOL showed impressive growth throughout the night and gained +30% in its last half hour vs. its first among Adults 18-49 (8.3 vs. 6.4) and +24% in Total Viewers (24.4 vs. 19.7 Mil.)

THURSDAY

8:00-9:01 AMERICAN IDOL: (Adults 18-49: 5.7/19, 19.6 Mil Total Viewers)

9:01-10:00 BONES: (Adults 18-49: 3.3/10, 11.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 4.5/14, 15.7 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

FOX outperformed the next highest rated network for the night by +165% in A18-49 (4.5 vs. CBS' 1.7) and +175% in Total Viewers (15.7 vs. ABC's 5.7 Mil.)

So far this season with Comparable Most Current ratings AMERICAN IDOL retained 89% of last year's same telecasts in A18-49 (8.6/23 vs. 9.7/24, through Top 12 Results, 3/17/10) and 96% in Total Viewers (24.7 vs. 25.8 Mil.)

AMERICAN IDOL and BONES were the highest and second-highest rated programs of the night in Adults 18-49, Adults 18-34 and in Total Viewers.

In the 8p hour AMERICAN IDOL outperformed the combined 3-net competition by +8% in A18-49 (5.7 vs. 5.3) and the combined 4-net competition by +24% in Total Viewers (19.6 vs. 15.8 Mil.)

At 9p BONES posted a 3.3/10 among Adults 18-49 and was up vs. the previous week by +3% (3.3 vs. 3.2) and up +10% in Total Viewers (11.6 vs. 10.5 Mil.) BONES posted its second highest rated Total Viewers of the season so far (11.6 Mil.)

BONES won the 9p hour among A18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.6/6, 3.7 Mil Total Viewers)

9:00-10:00 FRINGE: (Adults 18-49: 1.3/5, 3.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/5, 3.8 Mil Total Viewers)

KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34, Adults 25-54, Teens (tie), and Women 18-49/18-34.

At 9pm, FRINGE ranked #3 from 9-10p among Adults 18-49 (tie) and Adults 18-34. FRINGE was #2 in the hour in all key male demos.

FOX ranked #1 for the night among Adults 18-49 (tie) and Women 18-34.

SATURDAY

8:00-8:30 COPS: (ADULTS 18-49: 1.4/5, 4.4 Mil Total Viewers)

8:30-9:00 COPS (R): (ADULTS 18-49: 1.5/5, 4.8 Mil Total Viewers)

9:00-10:00 AMERICA'S MOST WANTED: (ADULTS 18-49: 1.5/5, 4.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.5/5, 4.7 Mil Total Viewers)

COPS at 8p ranked #1 in its half hour among Adults 18-49, Adults 25-54, Teens (tie) and Women 18-49/18-34/25-54. At 830p, COPS 2 won the half hour among Teens (tie) and Women 18-49/18-34 (tie)/25-54.

At 9p, AMERICA'S MOST WANTED ranked #1 in its hour among Adults 18-49 (tie), Adults 25-54 and Women 18-49/18-34/25-54.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 (tie), Adults 25-54, Total Viewers and Women 18-49/18-34/25-54.

SUNDAY

7:00-7:29 THE SIMPSONS (R): (ADULTS 18-49: 1.0/4, 2.4 Mil Total Viewers)

7:29-7:59 AMERICAN DAD (R): (ADULTS 18-49: 1.3/4, 2.9 Mil Total Viewers)

7:59-8:30 SIMPSONS (R): (ADULTS 18-49: 2.0/6, 4.6 Mil Total Viewers)

8:30-9:00 BOB'S BURGERS: (ADULTS 18-49: 2.2/6, 4.4 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (ADULTS 18-49: 3.3/9, 6.6 Mil Total Viewers)

9:31-10:00 CLEVELAND SHOW: (ADULTS 18-49: 2.6/7, 5.5 Mil Total Viewers)

7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.1/6, 4.4 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 and #1 among Adults 18-34, Teens, Women 18-34 and Men 18-49 (tie).

At 7p an encore THE SIMPSONS posted a 1.0/4 and at 7:30p an encore AMERICAN DAD did a 1.3/4.

At 8p an encore of THE SIMPSONS did a 2.0/6. Following at 8:30p BOB'S BURGERS built on its THE SIMPSONS lead-in and posted a 2.2/6 among Adults 18-49, up +10% from last week (2.0/6). BOB'S BURGERS ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34, Teens (tie) and Men 18-49.

FAMILY GUY at 9p delivered a 3.3/9 among Adults 18-49, up +6% from its most recent original on 3/6/11 (vs. 3.1/8). At 9:30p THE CLEVELAND SHOW did a 2.6/7 and showed growth from last week of +8% among Adults 18-49 (2.6/7 vs. 2.4/6). FAMILY GUY and THE CLEVELAND SHOW both ranked #1 in their half hours among Adults 18-49 (CLEVELAND was a tie), Adults 18-34, Teens and Men 18-49.

MARCH 14 - 20, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.2/10 FOX 2.6/9 FOX 9.4

ABC 1.9/6 ABC 1.4/5 ABC 6.3

CBS 2.0/6 CBS 1.4/5 CBS 8.0

NBC 1.5/5 NBC 1.1/4 NBC 5.4





  [march 2011]  
S
M
T
W
T
F
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· AMERICAN DAD (FOX)
· AMERICAN IDOL (FOX)
· AMERICA'S MOST WANTED (LIFETIME)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CHICAGO CODE, THE (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· KITCHEN NIGHTMARES (FOX)
· RAISING HOPE (FOX)
· SIMPSONS, THE (FOX)
· TRAFFIC LIGHT (FOX)









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