or


[03/25/11 - 09:06 AM]
ABC's Thursday Series Post Gains
ABC spins the numbers for Thursday, March 24.

[via press release from ABC]

ABC's Thursday Series Post Gains

Some early info on ABC's Thursday, ahead of the regular press release.

ABC took second to an Idol-led Fox on Thursday among Total Viewers and Adults 18-49, turning in its strongest performance on the night since the beginning of February - since 2/3/11 and 2/10/11, respectively.

From 8-9pm against American Idol, ABC's Spring Wipeout drew the second largest audience in the hour, topping CBS' NCAA Basketball and NBC's original comedies (Community/Perfect Couples). In addition, Wipeout beat NBC's comedy block by 29% among Adults 18-49.

· Building week to week in viewers (+4%) and young adults (+5%), Wipeout generated the series' strongest performance in 7 weeks - since 2/3/11.

· Despite facing Idol in the time period this year, the ABC unscripted series generated double-digit year-to-year gains in the hour with Total Viewers (+21%) and Adults 18-49 (+22%), over an original episode of FlashForward on the year-ago evening (3/25/10).

Returning to original for the first time in 4 weeks (since 2/24/11) to stand as Thursday's #1 scripted series, ABC's Grey's Anatomy led Thursday's 9 o'clock hour by 1.3 million viewers and by 24% in Adults 18-49 over its nearest competition. Grey's registered as the #1 scripted series in the slot for its 17th straight original broadcast this season.

· Grey's was up by 10% in Total Viewers and by 6% in Adults 18-49 over its last original telecast, posting its best numbers since mid-February - since 2/17/11.

ABC's Private Practice qualified as the most-watched TV show in the 10 o'clock hour. Against its regular time-period competition, Private Practice posted strong advantages over NBC's original comedies (30 Rock/Outsourced), leading by 4.0 million viewers and by 59% in Adults 18-49. In addition, for its 16th consecutive first run telecast, the ABC drama registered as the #1 scripted TV show in the 10 o'clock hour with key Women (W18-34/W18-49).

· Surging week to week by 2.0 million viewers and by 42% in Adults 18-49, Private Practice drew its biggest audience since mid-November and its highest Adult 18-49 rating since the beginning of December - since 11/18/10 and 12/2/10, respectively.

Quick Take for Thursday, March 24, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Thursday Since the Beginning of February

Posting its Top Numbers in 7 Weeks, "Wipeout" Produces Big Year-to-Year Time Period Improvement for ABC Opposite "Idol" in Thursday's 8pm Hour

Up Over its Most-Recent Original 4 Weeks Ago, ABC's "Grey's Anatomy" Returns as Thursday's No. 1 Scripted TV Show in Viewers and Adults 18-49

Generating Substantial Week-to-Week Gains, ABC's "Private Practice" Scores a 19-Week High in Viewers and a 17-Week High in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC took second to an "Idol"-led Fox on Thursday among Total Viewers (8.5 million) and Adults 18-49 (2.8/8), turning in its strongest performance on the night since the beginning of February - since 2/3/11 and 2/10/11, respectively.

"Wipeout" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against "American Idol," ABC's Spring "Wipeout" (7.5 million) drew the second-largest audience in the hour, topping CBS' NCAA Basketball (6.8 million) and NBC's original comedies ("Community"/"Perfect Couples = 3.9 million). In addition, "Wipeout" beat NBC's comedy block by 29% among Adults 18-49 (2.2/7 vs. 1/7/5).

· Building week to week in viewers (+4%) and young adults (+5%), "Wipeout" generated the series' strongest performance in 7 weeks - since 2/3/11.

· Despite facing "Idol" in the time period this year, the ABC unscripted series generated double-digit year-to-year gains in the hour with Total Viewers (+21%) and Adults 18-49 (+22% - ), over an original episode of "FlashForward" on the year-ago evening (6.2 million and 1.8/6 on 3/25/10).

"Grey's Anatomy" (9:00-10:00 p.m.)

Returning to original for the first time in 4 weeks (since 2/24/11) to stand as Thursday's #1 scripted series, ABC's "Grey's Anatomy" led Thursday's 9 o'clock hour by 1.3 million viewers (10.1 million vs. 8.8 million - Fox's "Bones") and by 24% in Adults 18-49 (3.6/10 vs. 2.9/8 - NBC's "The Office"/"Parks and Recreation") over its nearest competition. Grey's registered as the No. 1 scripted series in the slot among Adults 18-49 for its 17th straight original broadcast this season.

· Grey's was up by 10% in Total Viewers and by 6% in Adults 18-49 over its last original telecast (9.1 million and 3.4/9), posting its best numbers since mid-February - since 2/17/11.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" qualified as the most-watched TV show in the 10 o'clock hour. Against its regular time-period competition, "Private Practice" posted strong advantages over NBC's original comedies ("30 Rock"/"Outsourced"), leading by 4.0 million viewers (8.0 million vs. 4.0 million) and by 59% in Adults 18-49 (2.7/7 vs. 1.7/5). In addition, for its 16th consecutive first run telecast, the ABC drama registered as the No.1 scripted TV show in the 10 o'clock hour with key Women (W18-34/W18-49).

· Surging week to week by 2.0 million viewers (8.0 million vs. 6.0 million) and by 42% in Adults 18-49 (2.7/7 vs. 1.9/6), "Private Practice" drew its biggest audience since mid-November (a 19-week high) and its highest Adult 18-49 rating since the beginning of December (a 17-week high) - since 11/18/10 and 12/2/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/24/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· GREY'S ANATOMY (ABC)
· OUTSOURCED (NBC)
· PERFECT COUPLES (NBC)
· PRIVATE PRACTICE (ABC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.